Kumi Croom Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

Clients: Evivo and Musco Family Olive Co.Managed the launch of the Evivo brand and the day-to-day shopper marketing and social media team efforts the Musco Olive brands.

San Francisco

Clients: Docker and Pure StorageManaged one of the largest, DockerCon event experiences to date, which included creating the event marketing campaign, a unique attendee journey, production and logistics management

San Francisco Bay Area

• Client: ScionLed strategic insight and campaign development for fully integrated campaigns including all traditional, digital, social media and scion.com. Managed the agency team that led the Scion brand’s overall.
• Led the development of product positioning, strategy, and creative for two new car models
• Led Scion’s first regional sales event campaign for the Los Angeles region
• Launched Scion’s online car buying process campaign that increased apply for credit confirmations by over 8% in the first two months

Los Angeles

• Clients: Chase (Ultimaterewards.com, Sapphire, PCR/IHG)Lead strategy insight, creative development and production for marketing initiatives. Managed the overall team collaboration, client relationships, scope of work.
• Orchestrated the 2010 Sapphire card strategy and advertising creative that resulted in awareness and intent to seek information metrics10% above year-end goals

Greater Los Angeles Area

• Clients: First 5 California, Nevada State Bank and AIDS Healthcare FoundationManaged integrated marketing and advertising for profit and non-profit clients. Additional project work included Toyota Parts & Service.
• Managed the creation of the First 5 California website extension, which created links to information and resources to care for children 0-5 years

Irvine, California

• Clients: Toshiba, Los Angeles Dodgers, Barbeques Galore and MattelManaged the strategic planning and creative development for advertising, marketing and digital (website development, standard and rich media banners.
• Led the collaborative re-branding of Toshiba’s Digital Products Division targeting B-to-C and B-to-B markets

Irvine, California

• Clients: Mattel, BabyFirstTV, Hitachi and Ezekiel USAManaged the execution of advertising programs and brand marketing initiatives. The campaigns involved strategic, brand, product and packaging development, as well as.
• Coordinated the Scrabble International campaign which received a 2004 Addy
• Designed the international communication process for Mattel

Greater Los Angeles Area

• Client: Burger KingManaged local marketing, advertising, media and promotional programs for the West Coast markets. Partnered in creating and executing brand initiatives. Analyzed qualitative and quantitative market.
• Developed an advertising and public relations campaign for a top U.S market that resulted in a $1.2 million sales gain
• Led a regional promotion with FOX Sports to re-focus the Burger King brand with 18-34 male consumers

Greater Los Angeles Area

Clients: Neutrogena and First Consulting GroupSupervised the strategic and creative direction for business to business and employment print advertising.

Greater St. Louis Area

• Client: McDonald’s Managed communications, advertising and promotion programs for the Mid-west region restaurant group. Supervised creative campaigns (TV, radio, print and POP).
• Managed a sports marketing promotion with the St. Louis Cardinals that generated favorable brand association and sales opportunities
• Developed a value program for ethnic-targeted restaurants that was adopted throughout Midwest markets

Los Angeles, CA And St. Louis, MO

Clients: Hilton Hotels, Neopost, Cort Furniture and United Van LinesDeveloped, sold and managed national direct response print and interactive marketing programs.