Responsible for Global Operations across multiple channels. Led end to end supply chain functions including global sourcing, warehouse distribution, transportation, returns, inventory management, operational excellence, new product development and supply chain due diligence. Managed 118 employees, 5 directs; Reported to CEO.• Summary Results: Led global supply chain transformation for sustainable profitability. Optimized operations consisting of 200+ acquired marketplace businesses, achieving operational excellence. Streamlined processes through automation, resulting in over 30% spend reduction & cost per unit savings.• Global Sourcing/Procurement: Optimized supplier network of ~800 manufacturers. Initiated dual sourcing to mitigate risk and any single point of failures. Integrated suppliers onto NetSuite ERP system for centralized management of vendor data and transactions. Enhanced service levels, product quality, and compliance. Drove Sustainability and ESG initiatives.• Supply Chain / Logistics: Achieved huge savings through consolidation and rate negotiations. Consolidated 3PL footprint from 106 to 30 sites for tighter operational control. Enhanced the TMS solution for route and rate optimization, yielding transportation cost savings, higher accuracy and advanced end-to-end tracking and visibility.• Inventory Management: Emphasized on SKU rationalization, reducing on-hand inventory. Achieved better in stock rates, improved inventory turns and optimize working capital. • Operational Excellence: Reduced the end-to-end cycle time from 167 days to ~99 days. Leveraged data-driven platform to automate forecasting, replenishment, and purchasing process. Developed health dashboards and control towers.• New Product Development: Launched new SKU variations, generating additional revenue and contribution profit margin. • M&A Due Diligence: Orchestrated the seamless integration of Brands into the core supply chain ecosystem, enhancing operational efficiency.

A connected nationwide network of local market micro-logistics hubs that give retailers a competitive advantage.

Robotics manipulation powered by AI for agile warehouses and stores. Backed by Khosla Ventures.

Lifelong is a technology-first next, generation consumer good company.

Manage global operations and customer experience. Responsible for sourcing and procurement, production planning, winemaking, end to end supply chain including fulfillment, transportation, returns, inventory management and member experience. Interim responsibilities included managing the finance, compliance, and legal teams. Reported to Founder CEO.• Summary Results: Strengthened the foundation to scale the business. Optimized operational cost, increased logistics capacity to support the growth while improving key performance metrics. Improved customer experience which increased retention to ~15% and resulted in higher LTV.• Sourcing/Procurement: Developed supplier partnerships and negotiated long term contracts. Implemented techniques to enhance reliability and flexibility with suppliers, while streamlining vendor performance to meet 95%+ on time in full targets.• Production Planning: Optimized production scheduling to maximize capacity based on complex supply-demand models. Improved SKU diversity and enhanced vendor quality protocols. Facilitated strategic planning to support vertical integration. • Supply Chain: Managed 3PL fulfillment operations and transportation. Optimized inventory safety stock levels against fluctuating lead times reducing out of stock occurrences. Improved service levels to achieve 97%+ on time receiving/shipping & ~99% picking accuracy targets. Collaborated with business partners to improve customer experience.• Cost Optimization: Realized cost savings through multiple initiatives including contract renegotiations, inventory management, last mile cost reduction and revamping credits/refund policy.• Member Experience: Transformed customer service function to improve member experience resulting in superior customer satisfaction scores of 95%+. Balanced onshore vs offshore agents’ ratio, developed a robust L&D program, improved internal systems/tools. Launched and scaled a personalized Wine Concierge program.

Served on multiple advisory Boards and/or strategic investor to help scale the business.Narvar (2015-2016), X Delivery (2021-2022), Vertoe (2020-2023), Brewchime.com (2020-2023)

Created supply chain logistics strategy, roadmap, operational capabilities, KPIs, and dashboards for e-commerce division of $120 billion international business segment. Collaborated with country-level executive, supply chain, and merchant colleagues, plus IT. Led 5-person core strategy, implementation, data science and analytics team. Reported to SVP, International Supply Chain. • Summary Results: Cut average cost to fulfill and deliver an order, while achieving brand promises regarding on-time, same-day to 2-day deliveries to most international customers (AR, CA, CL, CN, IN, JP, MX, UK, ZA). • COVID Strategies: Collaborated with market colleagues to build and run scenarios based on increased demand for groceries and essential merchandise. Adapted services to market conditions and regulatory requirements. Shared EHS best practices for employee and customer protection. Met/beat objectives. • Inventory: Built market-level models, algorithms, and dashboards that predicted optimal, seasonally adjusted inventory levels.• Reverse Logistics Transformation: Implemented root cause analytics and dashboards across markets; optimized processes. Benchmarked customer experience against competitors. Provided return locations with recovery maximization decision tools. • Last Mile: Developed last mile strategies for grocery and general merchandise. Worked with Walmart US to expand relationships with carriers and crowd-source partners; optimized private fleets.• Omni-Channel Network Design for E-commerce: Built customer-centric market models that mapped demand forecasts and inventory, space, and handling requirements to existing, omni-channel facilities and customer locations. Enabled data-driven network optimization strategy for 9-figure facility, automation, and customer experience investment.• Supply Chain as a Service: Developed SCaaS business model for global marketplace sellers. Led go-to-market.

Newegg: $3 billion, VC/PE-backed, B2C and B2B global e-tailer of consumer electronics, entertainment, smart home, and gaming products. Majority-owned by Hangzhao Liaison Interactive since 2016 (SZSE: 002280). Led supply chain logistics strategy and operations, including distribution, fulfillment,transportation, returns, engineering & innovation, infrastructure, and technology for B2B, B2C, DSV, and SCaaS business units. Managed 600-person organization at 10 locations in the US, Canada, China, and Taiwan, 5 directs; $100 million budget. Reported to CEO.• Liquidity Event: Member of executive team that created momentum and EBITDA growth. Resulted in 2016 sale of 57% of shares at a valuation substantially above industry norms.• Summary Results: Cut supply chain logistics costs 20%, while achieving 99% on-time, same-day to 2-day delivery for 90% of US customers.• Peak Demand Fulfillment: Optimized operations to deliver on promises to customers during Black Friday, Cyber Monday, and Christmas week (2.5 million transactions, 30% of annual revenue). Invested in 3 new facilities and state-of-the art order picking and processing technology. Accelerated deliveries from up to 10 days to less than 48 hours. • Cross-Border: Created cross-border sales capability from start-up, including all aspects of regulatory compliance and risk management. Opened 20 countries. Owned P&L. • Supply Chain as a Service: Built and launched Shipped by Newegg, an award-winning, global fulfillment service for Newegg multi-channel Marketplace sellers. Owned P&L. • Customer Experience: Introduced same-day delivery in major markets and 4-hour pick-up at fulfillment centers. Collaborated with CMO and CSO to open showrooms at fulfillment centers where customers could see and use hot, new products and participate in gaming and computer-building competitions. Increased community engagement; generated buzz.

Leg Avenue: $100+ million, privately held, B2B and DTC, e-commerce provider of fashion and apparel. Led logistics operations, inventory planning, customer service, IT, and HR. Involved in VC funding and M&A due diligence and integration. Led 100-person team, 5 directs. Reported to CEO.

UPS: $46.5 billion, multinational package delivery and supply chain management company (NYSE: UPS).Successfully managed over 100 business engagements for top UPS customers that included a wide variety of industries nationwide including some Fortune 500 companies. Involvement with Senior Executives from inception of projects through implementation of recommendations was common, and responsibilities included team selection, client interface, project leadership, and solution generation.Projects included functional areas such as strategy, reengineering (from both operational and technological angles), technology, new product development, financial analysis and business growth. Executed multiple Transportation, Logistics and Engineering solutions that included 3 PL / Fulfillment Services, Network Optimization, Warehouse Reengineering and creating Master Operating Plans.