-Responsible for sales of free standing home appliances-Responsible for planning and implementing marketing activities with support of marketing team.-Managed 7 major Retail accounts and 2 Brand shops situated in Mumbai/Thane/Pune region.-Managed Team of Sales consultants and territory sales representatives.-Responsible for forecasting , planning and executing category wise sales

-Handled distribution , modern trade and retail channel for sales of Home Appliances and Home Entertainment Products-Responsible for sales of all LG products-Responsible for Channel Management /Brand Management-Responsible for team management by leading, mentoring & monitoring the performance of the team .Ensuring efficiency in process operations and meeting of targets.-Establish the review system/reporting system and training sales officers/brand promoters to improve efficiency .Manage Brand : Carry out consumer, trade and competitive analysis and provide inputs to the Regional Manager / Branch Manager / GKAM / KAM in the process of defining the product positioning. Consumer Promotions :Brainstorm and generate consumer promotion plans. Assess feasibility of shortlisted plans and communicate final concept.Pricing : Gather competitive information on pricing inclusive of all margins and schemes, analyse effect on sales due to pricing structure revision. Prepare change proposal and share with the Regional Manager / Branch Manager / GKAM / KAM in order to sustainably increase the Volume, NSV and Gross Margin of the LG products Manage Marketing Services : - Draw up activity calendar and help allocate expenses based on activity, brand plans and budget allocations. Coordinate with media agency based on plan.Understand Markets : - Provide feedback to R&D or concerned department/external agency to strengthen the understanding of consumer needs and perception of LG vis-a-vis Competition. Monthly Sales Forecast :Provide inputs to Central Planning on inventory requirement and contribute to sales forecasting.

• Developing web based applications used by the organization.• Develop strategies to solve complex business requirements.• Documentation of new products developed.