1. Monitoring and analyzing the market trends in both online and channel market to increase profit based sales2. Handling Ecommerce business to increase profitability in terms of brand recognition and sales (Key accounts – AMAZON.IN, FLIPKART, PayTM, Snapdeal)3. To meet and try to surpass the monthly sales target and earn maximum profit margins for the organization4. Guiding, instructing and giving directions to all the sales team personnel and assisting them in organizing all the sales activities of the Online sales department5. Assisting the online & channel sales people in various customer interactions and making sure that the customer satisfaction is enhanced during the entire purchasing experience6. Coordinating and implementing the best practices to ensure effective sales approach and assisting the sales team personnel in closing sales whenever needed7. Studying competitors' products and services8. Exploring ways of improving existing products and services, and increasing profitability9. Liaising with other internal departments such as sales and distribution10. Producing reports to monitor results11. Identifying target markets and developing strategies to communicate with them12. Preparing and managing marketing plans and budgets13. Managing the production of promotional material14. Presenting findings and suggestions to company directors or other senior managers15. Travelling to trade shows, conferences and sales meetings. Supporting and managing the sales team as a whole.