As a Senior lead (DGM) for brand & communication team , I was responsible for creating, implementing and measuring the success of comprehensive MARCOM activities and Brand management, Brand Activation (events and promotion) , Brand Visibility (ATL & BTL activities) ,Campaign Management (Design, develop and implement 360 degree marketing communication – BTL, ATL, Online & Offline). Digital initiatives (Website Management & Social Media Platforms), PR (Daily and Monthly dash boards, PR story in media and media relations vis a vie also achieving SMART goals). AOP and budget planning.MAJOR ACHIEVEMENTS• Conceptualized and Launched Brand campaign (I am special) for Customer loyalty and distinct Brand image across the platforms and customer touch points.• Conceptualize, developed and rolled out brand guidelines for Loop mobile. Brand guidelines for communication and visibility.• Rolled out Loop Mobile Branded retail store with fresh look and feel as per guidelines and store format.• Part of Merger & Acquisition team involved in all PR, communication mix design & roll out of communication for Loop Mobile with Bharti Airtel.

As Vertical Head, I was responsible for marketing brand “Reliance Global Call” and was part of the National brand team. Area of operations were- retail markets of India, Europe, USA, Canada, Singapore, Hongkong and Oceanic countries.Achievements:-Increment in fan following by 500% that to within 60 days in social Media platforms like Facebook for Reliance Global Call.-Successful launch of Reliance GlobalCall enterprise website with unique interface and SEO optimized content to improvise the keyword ranking across the search engines (Google, Yahoo and Bing).-Successful launch of Business centric brand Alliances with Organization of repute.-Successful Launch of Face book application which helped earn additional revenue. Explored and established a new dimension of using SMM platform for spreading awareness and generating revenue.

Joined as Asst Manger – Brand, and got promoted as Manager in 2010.Was, responsible for circle brand management, communication mix strategies, PR & media relations, new product launches, retail communication (POS and Permanent visibility medium), events & promotion, Media planning and marketing budget control. Leadership role of leading zonal MARCOM team. AchievementsPromoted as Manager with effect from July 1, 2010.Idea Excellence award for successful launch of prepaid product promotions; which helped circle gaining a 30%incremental gain in acquisition over the target for Q3 and the month of Jan`10.Idea Excellence award for successful launch of MNP and 3G campaigns in upe.Achieved 130% of BTI Target for the Gujarat circle in Last financial year (April 2008-March 2009).PR innovation and development of FM as a high response medium for PR.OBD innovation: Developing FM channel as external vendor for recording which help in innovative and better quality OBD for which there was high response and effective subscription numbers achieved for all the product mix offered.

Deputy .Manager MARCOM, responsive for Vadodara zone and Circle Support activities / responsibility of brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. AchievementExecuted the Brand Change over for Gujarat circle in the retail market at all the operating levels (MBO`s ,KRO`s and Branded Retail) in the circle.Assigned with the responsibility of executing Outdoor Campaign from April, 2007 for the Gujarat circle gaining an improvement in the BTI score from 11 to 14 in a span of three months.Successful Initiation and implementation of Intelligent Branding in the retail market of Vadodara city and upcountry towns gaining maximum share of visibility and visa ve attaining cost efficacy in giving signage’s to the retailers.

Carry out all BTL/ATL promotions and merchandising on customer touch points. Increase the revenue & seek to the development of market for the organization. Source new customer / client and maintain relationships with them on an ongoing base. Provide efficient customer’s service and handle Jet Privilege Card & promote the frequent flyer program in the respective corporate members. Provide market feedback to management on Market trend, service level, market research activities and Competitors on going marketing moves in the given area. Constantly monitor the market share in all corporate houses in the area of operations. AchievementsUpgraded to O2 grade (Duty Manager) effective 1st April 2005.Received Performance award for the year 2004 -2005.Assigned with the responsibility of in charge corporate Relations from July 2004 to January2005.Launched Jet Escape holiday package in Jan 2004.Parts of Destination launch team for Singapore and Nepal. Successful launch of international destination SIN and KTM in collaboration with respective tourism board.