As a Business Development Lead at Synamedia, I collaborate on all aspects of commercializing Clarissa, a suite of solutions designed to enable Pay TV and OTT video services to leverage data to inform decisions on content, product, UX, marketing, addressable advertising and operational planning. With over seven years of experience in the media and television industry, I have a deep understanding of the market trends, challenges, and opportunities in this fast-growing and competitive sector.I have a proven track record of building strong partnerships and client relationships, negotiating complex licensing agreements, and delivering data-driven solutions that meet the needs and expectations of various actors, from major networks and studios, to producers, distributors, talent agencies, OTT services, and private equity firms. I am passionate about using data and analytics to inform content strategy, optimize viewership, and enhance user experience. I am also a skilled communicator and leader, with experience in managing and supporting sales teams.