Google Ads Strategist
- Managing, reviewing, and performing daily account responsibilities associated with Google Ads for a variety of clients.- Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.- Managing the creation of large keyword lists.- Providing creative copy suggestions and graphical ad templates.- Managing display network placement lists on AdWords and through other contextual advertising platforms.- Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.- Providing oversight and managing new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.- Providing oversight, managing, and being able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.- Keeping pace with search engine and PPC industry trends and developments.- Monitoring and administering web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.- Monitoring and evaluating search results and search performance across the major search channels.- Communication to team and management on project development, timelines, and results.- Provide oversight and work closely with the other team members to meet client goals.
