- Managing, reviewing, and performing daily account responsibilities associated with Google Ads for a variety of clients.- Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.- Managing the creation of large keyword lists.- Providing creative copy suggestions and graphical ad templates.- Managing display network placement lists on AdWords and through other contextual advertising platforms.- Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.- Providing oversight and managing new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.- Providing oversight, managing, and being able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.- Keeping pace with search engine and PPC industry trends and developments.- Monitoring and administering web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.- Monitoring and evaluating search results and search performance across the major search channels.- Communication to team and management on project development, timelines, and results.- Provide oversight and work closely with the other team members to meet client goals.

- Concept, and execute ideas for a variety of campaigns, landing pages, online content assets including but not limited to articles, news stories, blog posts, web page assets, and company collateral.- Write and revise innovative and imaginative copy according to creative briefs and deadlines.- Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)- Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans- Assist in link building campaigns in coordination with client SEO goals- Provide analysis and recommendations as the program evolves and can be reviewed- Research and administer social media tools on a daily basis in support of clients’ social media strategy- Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks- Communication to team and management on project development, timelines, and results- Work closely with the other team members to meet client goals- Keep pace with social media and internet marketing industry trends and developments