Delivered ~$2MM in annual revenue impact to consumer lines of business by managing the TD homepage–a page that observes nearly 6MM visits a month. Developed a strategy and roadmap to measure and provide insights on how to drive performance KPI’s across all consumer lines of business–including bridging a long-standing gap in understanding between sales, fraud, and engagement. Acted as Chief Product Owner for the SEAL Team, a cross-functional team that is delivering on improving our understanding of digital experiences–and initiatives that improve them.

Developing and rallying a complex, cross-functional team towards our vision, managing business ops (acquiring funding, managing budgets, negotiating & signing contracts, and recruiting and hiring new talent), building collaboration toolsets, scrum master for the coding team, lead for the marketing/PR team, & lead for the audio team.

Co-manage and run the Bad Dudes Music group including producing music, managing album productions, and developing marketing/social media strategies.

Led the charge to move US Bankcard to a realtime API business, including development of an orchestration layer, repatriating 3rd party services to deliver an enhanced native experience, development of net new capabilities for digital wallet, loyalty, servicing, and fraud. Overall, ideated, socialized and delivered on business investment of $10+MM with an average net return of 600% over 5 years.

Led ideation & business casing for collaboration and authentication capabilities investment to create omni channel assets that enhance the customer experience, reduce exposure, and move the enterprise towards interconnectivity between siloed collaboration tools. This led to an investment of $25MM+ and widespread agreement across multiple countries (Canada/US) and 10+ channel executives

Led contract negotiation and vendor vetting process with a Credit Bureau on CreditView for Employees—an internal-facing credit tool that was successfully rolled out to over 20,000+ employees across TD Bank. Due to this, TD was first to market with an employee-facing credit score offering. Designed & launched the TD Bank Tax Resource Center in partnership with Intuit in order to ease a Customer irritant and reduce inbound call volume regarding tax documents. Successfully piloted a new "Project Light" methodology along with a joint testing schema to allow for multi-layered testing in a single testing cycle, reducing project timeline by 60%.

Spearheaded ideation, development, and socialization of a business case for a Credit Card onboarding program by partnering with Product, Finance, & Marketing. As a result, the program was 300% overfunded for FY2016 along with senior level support across the board. I also developed and implemented the go-to-market digital roadmap of a credit score product for Customers. Due to organizational complexity, this marked the first time in 2+ years that a new targeted banner ad was greenlit and successfully deployed and resulted in 3,500+ enrolled Customers in its first week.

(1) Designed and led engineering of an automated, lead targeting and delivery system for 1,300+ branches in the US, increasing the bank’s Small Business portfolio by $1M+ in the first year. The program has been successfully adopted by 85+% of the retail organization.(2) Partnered with Marketing, Retail, Small Business, and Technology partners to create a Small Business Onboarding program. Helped to define the overall Customer Strategy and led changes to the new account opening flow & experience within the Retail sales & servicing platform(3) Led development of TD Bank’s email marketing capability, including development of privacy, legal, and Technology risk controls, campaign testing, campaign optimization, delivery process setup/optimization, data transfer configuration, & the successful business casing of $4M in FY14 funding

Designed and implemented an automated sales lead program, enhancing workflow and data-integrity across US/Canadian teams and ultimately driving significant incremental net revenue, created local Field Marketing extensions for national campaigns, driving corporate programming at the local levels, established a campaign-reporting standard for US Marketing direct marketing campaigns, resulting in consistent and actionable measurement of various retail and small business initiatives, and developed & taught a workshop series on sales lead acquisition and pipelining in the NYC metro markets.

Managed weekend operations including anti-money laundering logs, cash supply, branch merchandising upkeep, and delivery of all in-branch consumer lending applications as well as organized community/business events and taught K-12 financial literacy classes as a brand ambassador

I provide audio solutions for video games, film, and TV. I have also held audio lead positions, pulling together other audio specialists (eg. musicians, voice actors, sound designers, audio programmers, etc) to provide AAA experiences.My clients have included: BBC One, TV France, Boston University, Celebrity Corner (TV WMCN44), Hailstorm Ent, Hotslug Games, Javelin Bhd, The Stimson Center, and more!

I taught budding game developers and animators about how to produce and implement audio in a production. My core curriculum approved classes were "Digital Sound & Music" (a intro to audio production for film, tv, & video games) and "Basic Sound & Music" (a mix of music theory & music history).