• Managing all product verticals (mobile and consumer electronics) of Samsung India and acting as a brand custodian on social channels• Interacting with clients on regular basis for campaign briefs and coordinating with planning and creative teams to deliver the engaging content ideas• Planning pre-launch, launch & sustenance communication, and messaging for all products• Managing team of 8 members to ensure on-time delivery and activation of campaigns• Weekly reporting and audit to stay on track with the performance and engagement numbers• Identifying and implementing new formats and features of social channels and automation tools to increase efficiency and engagement

Worked as a Consultant with Delhi based Media & PR firm managing government clients like ICMR and MHRD.

• Work with internal regional teams (Brand, PR, Consumer Relations) to establish processes that ensure social platforms & communities are properly tended to (proactive & reactive) on a hotel level• Manage and oversee relationship with social agency on retainer• Identify, engage, conceptualise and work with the agencies to create engaging content• Partner with peers on the digital media team to ensure that the paid, earned & owned are fully integrated• Make sure that all efforts are tracked in order to tap into available social data sources and works on social measurement strategy• Involved in the longer team goal of integrating social thinking throughout organization. Tasks include development of case studies or leading training sessions• Work with hotels to ensure that the properties have developed an internal taskforce for both development of content and community management is in place• Be local educator on internal guidelines and strategy• Ensure that all corporate compliance and guidelines are being executed within the region• Regularly feedback insights gained from social media into the brand & consumer relations teams.• Identifying opportunities for Influencer Marketing and Affiliate Marketing• Become an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate.

Social Media Club is the world’s largest association of Social Media professionals where we connect, communicate, collaborate and relate to each other. Social Media Club has a global presence with more than 500,000 members across 350+ chapters in 52 countries. Visit http://socialmediaclub.org/ for more information.Train, mentor and manage social media content curators for the club. Online reputation management (ORM) on all the social media assets of the club (Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest.)

• Execution of social media campaigns including, network building and social profile management.• Conceptualize and strategize social media strategies depending on corporate objectives.• Actively engaged in Social Media Monitoring for creating, implementing and managing marketing campaigns.• Working on various social networks like Facebook, Twitter, LinkedIn, Plaxo, Social bookmarking, Blogging and others.• Conducting advanced and focused secondary research across industry segments to search prospects.• Creating & maintaining database by leads & report generation.• Conducting market research on industry trends and developments.• Creating, managing, and supporting marketing campaigns.• Coordinating with sales & other project teams for smooth flow of marketing operations.• Tracking & analyzing competitors activities & marketing strategies.

• Solely undertook market research for the launch of DSCL's Shriram Nirman Wall Putty.• Creating database of interested dealers across Delhi and NCR.• Measure & quantify existing dealers' perception about company's products.• Measure and developing primary market demand for the product.• Assisted in preparing brochures and designs of packaging bag for the product.

Worked as Technical Support Executive for NTL:Telewest (Virgin Group) UK process.

• Conducted Dealer's Survey with special reference to Competitor's Market Share. • Prepared Ms-Excel software for bill calculation according to different type & sizes of glasses with additional options to calculate tax and transportation cost. • Worked closely with production team to understand the processing procedure of various type of glasses to assess actual requirement of prospects & clients.