Deputy General Manager Marketing
Ahmedabad, Gujarat, India
Handled various roles in marketing, in UP West and Gujarat markets. As Head of Usage & Retention ( U&R) for UP West circle ( Aug'06 to May'08, was responsible for delivery of revenue targets primarily through increase in customer ARPU and lower churn. This role involved launching new products basis customer behavior and market gap analysis, base segmentation, offer conceptualization and targeting, & conversion tracking. Communication of products to markets involved close coordination with brand team for launch of Press/ Radio/ OOH/ Retail POS campaigns. As Head of Acquisition for Gujarat, was responsible for new customer acquisitions - prepaid/ postpaid & PCO. Role involved designing & launch of consumer promotion offers, market communication, trade marketing and launch of new products and pricing. Monitoring competitor activities and developing response to competitor market interventions. Designing marketing campaigns, in close coordination with advertising agency, and launching 360 degree campaigns using all media channels.