Kun has over 8 years digital communication experience in 4A PR agency. Before joined in Burson Cohn&Wolfe, Kun worked in WeberShandwick, providing professional service for FMCG clients, such as Popeyes China, McDonald's, Head & Shoulders and Amazon Kindle. After joined in bcw, Kun helped Popeyes China successfully entered in China market, and launched the 1st flagship store in Shanghai.Kun has strong consumer insights in digital communication field that made him work closely with clients to take responsibility for both retainer and projects, such as 2020 Popeyes China market entry, news announcement, and integrated marketing communications. Ford China multi-media communications through WeChat, Weibo, TikTok and Zhihu etc. and also CSR consulting. Pernod Ricard China internal & external communications and CSR consulting. Amazon Kindle Tier 2 Cities Expansion Campaign, Amazon Global Shopping Branding Campaign, Head & Shoulders CNY Branding Campaign, McDonald’s National Breakfast Campaign and so on, among them Head & Shoulders Branding Campaign won the golden prize for 2016 ROI AWARDS, Pernod Ricard China Conviviality Campaign won the golden awards for 2017 THE SABRE AWARDS ASIA PACIFIC.In addition, he is also charge of day to day social accounts operation management and digital campaign strategy and planning.With the solid experience, Kun has become a reliable, passionate and strategic thinking EPR and digital & social solution provider.Kun was graduated from the major of Communication in Communication University of China.