• Operational Strategy: Develop and execute strategies to optimize processes, improve efficiency, and align with company goals.• Team Leadership: Provide direction to operational, sales, and marketing teams, fostering a collaborative and high-performance culture work culture across organization to drive results.• Business Development: Identify new opportunities and partnerships, conduct market research to identify trends, opportunities, and competitive insights. Use data analysis to inform strategic decisions and initiatives.• Sales & Marketing Strategy: Collaborate with the marketing team to develop comprehensive marketing plans. Implement sales & pricing strategies to achieve revenue targets and drive business growth utilizing both traditional and digital marketing approaches. • Brand Management: Oversee brand image and ensure consistency across marketing materials to build credibility and equity.• Performance Monitoring and Reporting: Implement systems to track operational performance against KPIs, providing regular updates to the board of directors.• Technology and Innovation: Leverage technology to streamline operations and enhance customer experience.• Project Management: Oversee project planning, budgeting, and execution to ensure timely and high-quality delivery.

• Build and develop strong team, provide guidance & leadership, responsible for growing business, ensure successful account management, and to exceed all the target, KPIs and company goals.• Develop initiatives, implement strategies, drive executions to optimize opportunities and accelerate Agoda’s business in Thailand.• Analyze & track commercial performance, make recommendations and align with global/regional leadership team and implement agreed action items locally.• Suggest business solutions, determine actions to optimize performance and maximize sales & revenue including provide local competitiveness landscape & industry updates to leadership team.• Formulate project ideas, determine where opportunity exists and implement new approaches.• Coordinate with management & stakeholders across departments on strategic planning and identifying business opportunities. Conduct market research, prepare reports and participate in regular meetings with senior management to review market performance.• Lead the relation with top local and selected regional partners.

Job Responsibilities• Lead, Coach and Manage a team of Partner Program managers and Market Management teams to achieve set targets.• Provide the team and the senior management with regular, constructive and relevant feedback and weekly reviews.• Prepare and Present new concept and products to external suppliers in line with requirements of the programs.• Establish and implement Partner Program strategies for the market, based on the market and company guidelines.• Oversee and evaluate the effectiveness of the Partner Programs for participating suppliers• Identify and recommend future opportunities to enhance program performance in the market to stay in line with company strategy.• Directing various departments to solve team’s outstanding issue.• Controlling and reviewing budgets• Establish individual goals and conduct direct reports performance reviews.

Job Responsibilities• Leading 3 offices with over 20 local and foreign employees.• Recruiting, developing and coaching new talents.• Leading & Managing team to achieve set targets. • Coordinating with central management on planning and objectives. • Directing various departments to solve team’s outstanding issue.• Establishing individual goals and conducting direct reports performance reviews.• Controlling budgets• Developing positive direct relationships with key business contacts. Planning and executing regular and relevant partner visits according to the goals, targets and objectives.• Sharing relevant data and information with the partners to ensure a high level of communication and feedback to optimize performance.• Verifying, analyzing and understanding all available data and reports and giving feedback to the management and team.

Tokyo team leader, leading the team member of 8-14. Responsible for Tokyo market, including Yokohama, Mount Fuji and Hakone. Focus and monitor on key KPIs, Analyze data, trend and performance to identify opportunity and develop productivity. Manage weekly and quarterly internal reports. Delegate weekly action plans and tasks to the team. Determine problems that obstruct the team in growing revenues and transactions through contracting/ relationship buildings and market management activities. Increasing acquisition throughout the responsible markets.

Bangkok Hotels Team; Training and leading the Bangkok Hotels team with the team members of 18. Focus and monitor on key KPIs, manage weekly and quarterly supplier and internal reports. Delegate weekly action plans and tasks to the team. Determine problems that obstruct the team in growing revenues and transactions. Direct a highly skilled contracting team to develop and maintain supplier relationships. Regularly review progress against targets to ensure the optimum benefits (revenue, rate competitiveness, availability, margin and conversion) through contracting/ market management activities.

Mainly managing top hotel partners (~200 accounts), Work together with another manager to train, encourage and guide another 5 team members. Focus and monitor more on key KPIs, determine weekly action plans and problems that obstruct the team in growing revenues and transactions. Identifying market trend and demand, monitoring competitors update and action. Initializing new ideas and campaigns on each circumstance. Acquire new partnership as well as strengthen the relationship with existing top partners.

Moving to the top destination of the company after 1 year of experience in HK & Macau market, working with another 2 team members, 1 Admin and under 1 senior manager (holding around 200 accounts). Main responsibilities remain the same but under different culture and style of hotels. Penetrating more partners and training the system to hotels. Promotion suggestions and assist hotels to analyze the markets and their competitors within code of conduct. Involved in extranet upgrading by giving suggestions, new ideas, testing the system before launching. Focus and work as a team to reach KPIs.

Additional from below, growing revenues and productions for these 2 destinations became the major responsibilities as well as analyzing and identifying the market trend and demands. Also penetrating more hotels to work with Agoda mainly in Macau and also in Hong Kong. Partners visit: once or twice / quarter

Working under 1 senior market manager. Contacting, coordinating, developping and managing relationships with hotel partners mainly in Hong Kong and in Macau, including Admin work – preparing reports, rate comparison, CRM data entry, tracking performance & revenues as well as rate uploading on the extranet. Solving cases and disputes between internal (reservation) & partners.

Saturday's part time job as an IELTS invigilator and marker.

Study and work program in the United Kingdom• Study : United International College, General English in Advanced level• Cambridge Certificate in Work Experience: General Assistant, The Golden Heart Inn – Nettleton Bottom, Birdlip, Gloucestershire, England

Multi Discipline training with agencies of WPP Group in Thailand- Research at Research International- Brand Identity at Enterprise IG- Brand Strategy and Idea at Ogilvy & Mather Advertising- Media at Mindshare- Customer Relationship Marketing at Wunderman- Public Relations at Hill and Knowlton- Activation at Ogilvy Activation- Advertising at Bates Thailand- Creative Workshop at Young & Rubicam

Client Service Department, BBDO Bangkok