Built from the ground up and launched a data, analytics, and AI agency that has supported marketing teams across dozens of brands and agencies, including companies such as JPMorgan, Ralph Lauren, Freddie Mac, Konica Minolta, and Barclays.

Spearhead product vision and strategy, along with driving business development and overseeing sales/marketing efforts, for our proprietary generative AI software for marketing analytics.

Spearheaded the development and oversaw execution of performance marketing and analytics departments for an award-winning ad agency operating in the financial and professional services verticals.Highlights:-Oversaw and led a team of three search strategies and two analysts, providing integrated media strategies, analytics implementation, and process/campaign optimizations to the agency’s clients.-Created the data and analytics department, which was responsible for building data stacks, creating reports/dashboards, and providing performance analysis to clients utilizing Looker Studio, Funnel.io, Supermetrics, and Datorama.-Participated in new business pitches, contributing to seven new account wins and over $40M in annual billings.-Represented the agency at industry conferences and events, serving as a panel speaker covering analytics and attribution.

Promoted to manage a portfolio of Fortune 500 clients with $50M-$200M annual budgets, including Walmart, Capital One, Bristol-Myers Squibb, and Samsung, providing strategic management and optimization of search campaigns and analytics strategies.Highlights:-Selected as one of the only entry-level employees to participate in new business pitches, serving as a technology expert and providing live demonstrations of paid search tools to Fortune 100 and 500 companies to help drive business development.-Presented go-to-market (GTM) strategies for new initiatives, spanning potential keyword and copy lists, competitor analysis, and new opportunities on domestic/international search engines.-Optimized campaigns across top-tier search engines, continually exceeding ROI, CPA, CPC, and CTR goals.