Kunal Bharti Email and Phone Number

Responsible for setting up online sales & operations for Cashify’s refurbished brand “PhonePro” through 3rd party marketplace like Amazon, Flipkart, Paytm, etc.Responsible for building marketplace e-commerce (store.cashify.in) ,vendor & brand on-boarding.Build sales from scratch to INR 5 cr Net sales monthly.Create an effective Pricing strategy to maximize the sale & achieve targeted business metrics.Responsible for the overall growth, P&L , return management & reconcillation.Pitching brand (PhonePro) to B2B partner’s like Uber, No-Broker, Blu-Smart and driving sales through them.

Category P&L Achieving the GMV Targets for the category portfolio (Electronics Accessories) Improving the Contribution Margins while optimizing the Direct Costs and Spends Create an effective Pricing strategy to maximize the sale & achieve targeted business metrics Responsible for the overall growth of the mobiles portfolio in terms of selection and order volumeBusiness Development To achieve month on month increase the active merchant base and unique SKUs sold Ensure freshness in the product offering via New Deals & Exclusive Launches Create an even spread of merchant base across geographic regions (Geo- Local, Hyper-local) Competition Benchmarking and minimization of Brand Gap Generate non-transactional revenue through monetization of promotions and Seller Services On boarded global brands like WD, SanDisk, HP, Logitech etc for sale & monetizationVendor Management Work with operations to reduce RTOs & develop warehouse capability for growth in order volume Work with merchants on portfolio management, improvement in dispatch SLA & Business growth Work with Logistics & customer service on post delivery issues, reduce delivery time & improve merchant experience Own the customer and Merchant NPS to ensure retentionHighlights 20% YoY growth in revenue ; CM improvement from 3% to 11% : Order volume increased by 4x Handled 25+ private label brands contributing to 83% of Overall accessories business A Key role in conceptualizing shopclues own private label “Digimate” Spearheaded the addition of Third Party Warranty layer for Large Appliances & Private label Handling 3 lac orders with GMV INR 10 Cr

Single handed launch of Electronics Accessories, Printer & Supplies Category (Infibeam), INR 5 Cr GMV in 3 months. Build sales from scratch to INR 2 cr GMV monthly Responsible for the overall growth, P&L of Category Responsible for brand & vendor on-boarding for sales growth Ensure freshness in the product offering via New Deals & Exclusive Launches

 Started Delhi branch for buythprice right from setting up operation to team hiring.  Lead product cost and terms negotiations with suppliers, new vendor development and maintain genuine sustainable partnership with existing one Negotiating with vendors on DPs, agreeing on time scales & delivery SLA Deals on Sku’s which are not available in market specially EOL products Ensuring more than 90% of in-stock numbers in all brands with regular stock update Added more than 10 brands & around 2000 sku’s across category.