Kuntal Biswas Email and Phone Number

• Managing Brand P&L of Ei Samay- Advertising & communication development for the brand• Managing cross functional resources for product and revenue optimization• Handle media agency, event management, research agencies and other activations for the brand

Managed brands such as Vodafone – Kolkata, RoB, Assam and Orissa, Tata Steel, Tea Board of India, M P Jewellers & Mayur Ply Key Role Formulating marketing & communication strategies with respect to individual markets basis Brand Health reports Devise brand activation ideas like Vodafone Odeon, Poila Boisakh, Ratha Yatra to scale up visibility and awareness Devising 360 degree product and corporate campaigns, cross-functional tie-ups, hiring of production houses and interacting with media agencies for media optimization Tracking the branch financials on a monthly basis and deploying action to curtail deficits as and when they were foreseen