Mark Kupferman

Mark Kupferman Email and Phone Number

Executive Vice President, Chief Marketing and Insights Officer @ Chuck E. Cheese
Texas, United States
Mark Kupferman's Location
Dallas-Fort Worth Metroplex, United States, United States
Mark Kupferman's Contact Details
About Mark Kupferman

Mark has over 30 years of marketing leadership experience in the leisure, hospitality, and out-of-home entertainment industry overseeing marketing, technology, and data/analytics. He has a proven track record in leveraging technological and data-driven solutions to increase sales, improve guest experience, and enhance customer loyalty. Mark is skilled in managing diverse portfolios, with extensive experience spanning theme parks, resorts, restaurants, leisure hotels, and more. He has exceptional leadership abilities, demonstrated by past roles and successful team and strategy management.

Mark Kupferman's Current Company Details
Chuck E. Cheese

Chuck E. Cheese

View
Executive Vice President, Chief Marketing and Insights Officer
Texas, United States
Website:
cookscountry.com
Employees:
4096
Mark Kupferman Work Experience Details
  • Chuck E. Cheese
    Executive Vice President, Chief Marketing And Insights Officer
    Chuck E. Cheese
    Texas, United States
    View
  • Cec Entertainment
    Executive Vice President, Chief Insights & Marketing Officer For Chuck E. Cheese
    Cec Entertainment Oct 2023 - Present
    Irving, Tx, Us
    Responsible for Chuck E. Cheese marketing functions, menu innovation, communications, digital marketing and consumer journey initiatives. Also responsible for developing and executing strategies that position Chuck E. Cheese for long-term growth, both domestically and internationally. Oversee consumer insights for CEC Entertainment, Chuck E. Cheese, and Peter Piper Pizza.
    View
  • Ruth'S Chris Steak House
    Senior Vice President & Chief Commercial Officer
    Ruth'S Chris Steak House Nov 2022 - Jun 2023
    Winter Park, Florida, Us
    Oversaw consumer strategy, marketing, sales, information technology, and data/analytics for Ruth's Chris Steak House until the company's acquisition by Darden Restaurants.* Architected an analytics-driven, segmentation-based marketing strategy that cohesively integrated online advertising, digital interaction, and guest experience.* Initiated and oversaw the launch of a new website optimized to support advertising, personalization, and loyalty strategies, expecting significant improvements in user engagement.* Implemented an innovative, data-based advertising strategy that leverages trade area dynamics and continuous testing, setting the foundation for future advertising ROI improvements.
    View
  • Six Flags
    Senior Vice President, Consumer & Guest Experience
    Six Flags Aug 2020 - Dec 2021
    Arlington, Texas, Us
    Directed marketing strategy, consumer experience, CRM, and revenue management for North America's largest regional theme park/waterpark company, leveraging data-driven initiatives to boost attendance, enhance per-cap spending, and elevate sales.* Drove $200M+ incremental annual sales through innovative promotional programs.* Achieved record pass sales in 2021 and retained over 80% of paid monthly members during the COVID pandemic through astute pricing, product strategies, and churn reduction initiatives.* Pioneered cross-functional innovation program, “always-on” testing, and a new consumer strategy team, bolstering insights for product development and end-to-end guest experience.* Led the launch of the company's first-ever central revenue management/pricing team, streamlining pricing strategies across the organization.* Successfully implemented Salesforce Marketing Cloud, Service Cloud, and Sales Cloud, enhancing CRM effectiveness and boosting team productivity.
    View
  • Six Flags
    Vice President, Interactive Marketing & Consumer Insights
    Six Flags Apr 2011 - Aug 2020
    Arlington, Texas, Us
    Spearheaded consumer strategy, insights, websites, eCommerce, loyalty/retention, social media, CRM, email marketing, and analytics.* Developed a $400M+/year Six Flags Membership program, amassing 3M+ paid participants.* Established an in-house consumer insights team, executing 100+ primary research studies per year.* Doubled website sales and conversion rates via optimization, catalog expansion, SEO, and UX enhancements.* Innovated and launched industry-first admission/in-park revenue programs.* Collaborated with IT to create a marketing analytics platform with insightful reporting and dashboards.
    View
  • Universal Orlando Resort
    Senior Director, Consumer Insights
    Universal Orlando Resort Mar 2010 - Apr 2011
    Orlando, Florida, Us
    Spearheaded the consumer insights and digital analytics program for Universal Orlando Resort, encompassing theme parks, hotels, restaurants, and entertainment venues.* Established an in-house marketing research team executing 100+ primary research projects annually, providing actionable insights for all areas of the business.* Doubled department productivity via SQL-based automation, enhancing reporting speed and actionability.* Built a consumer panel of 150,000+ guests, strengthening consumer engagement and feedback mechanisms.* Initiated multiple monthly tracking studies to monitor market activity, ad awareness, and visit intent among various consumer demographics.* Enhanced in-house capabilities to execute complex research methodologies, supporting revenue management and product development programs.
    View
  • Universal Orlando Resort
    Director, Consumer Insights
    Universal Orlando Resort Nov 2006 - Mar 2010
    Orlando, Florida, Us
    View
  • Paramount Parks | Viacom
    Vice President, Research & Online Marketing
    Paramount Parks | Viacom Aug 2004 - Jul 2006
    Directed consumer insights, data analytics, eCommerce, website, online advertising, and CRM for seven major theme parks and other attractions. Managed an in-house search engine marketing (SEM) program and collaborated with agency on digital ad campaigns and strategies.* Boosted eCommerce web sales from $34M to $52M in two years, elevating online conversion rate.* Devised and implemented a top-tier in-house email marketing program.* Executed 40+ custom research projects annually, providing actionable insights for strategic decisions.* Launched a data analytics program, delivering regular and ad-hoc reports to the leadership team, supporting informed decision-making.
    View
  • Paramount Parks | Viacom
    Director, Marketing Research
    Paramount Parks | Viacom May 2000 - Sep 2004
    Oversaw consumer research and spearheaded business development analysis to bolster company growth and market positioning.* Initiated an in-house, online research program, leading to significant cost reductions and an increase in the scope of research.* Conducted extensive strategic and financial evaluations of potential acquisitions, influencing the company's expansion strategy.* Formulated diverse business plans for revenue enhancement programs, efficiently leveraging internal resources for maximum returns.
    View

Mark Kupferman Skills

Marketing Strategy Email Marketing Online Marketing Social Media Marketing Marketing Strategy Marketing Research E Commerce Management Market Research Online Advertising Digital Marketing Public Relations Customer Insight Internet Strategy Integrated Marketing Entertainment Crm Theme Parks Seo Product Development Brand Management Brand Development Mobile Marketing Digital Media Search Engine Optimization Interactive Marketing Customer Relationship Management Statistical Data Analysis Loyalty Programs Membership Management Strategic Planning Cascading Style Sheets Microsoft Excel

Mark Kupferman Education Details

  • Yale University
    Yale University
    Arts Management
  • Wake Forest University
    Wake Forest University
    Marketing And Service Operations
  • Northeastern University
    Northeastern University
    Theater

Frequently Asked Questions about Mark Kupferman

What company does Mark Kupferman work for?

Mark Kupferman works for Chuck E. Cheese

What is Mark Kupferman's role at the current company?

Mark Kupferman's current role is Executive Vice President, Chief Marketing and Insights Officer.

What is Mark Kupferman's email address?

Mark Kupferman's email address is mk****@****lag.com

What is Mark Kupferman's direct phone number?

Mark Kupferman's direct phone number is +197259*****

What schools did Mark Kupferman attend?

Mark Kupferman attended Yale University, Wake Forest University, Northeastern University.

What are some of Mark Kupferman's interests?

Mark Kupferman has interest in Animal Welfare, Arts And Culture.

What skills is Mark Kupferman known for?

Mark Kupferman has skills like Marketing Strategy, Email Marketing, Online Marketing, Social Media Marketing, Marketing, Strategy, Marketing Research, E Commerce, Management, Market Research, Online Advertising, Digital Marketing.

Who are Mark Kupferman's colleagues?

Mark Kupferman's colleagues are Jamia White, Aniyyah Williams, Jamir Bailey-Lee, Sadie Taylor, Sami Ali Alzahrani, Jennifer Ortiz, Chris Arroyo Beauchamp.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.