I led 22 used cars locations in the area of marketing activities, customer database, financial management, planning, and forecasting. I managed a team of 6 and a £5M marketing budget.Analysing market sales and customer researches, I developed and managed the marketing strategy to optimise the budgets and conversion.As brand owner, I was a part of testing and scaling marketing tactics across the omnichannel presence of the brand: in-app, CRM, email, web, social, PPC, lead generation, etc. I managed eCommerce, SEO, advertising, user tracking, reporting, and analytics. Led website relaunch increased time spent on the site by 14.86% and CR by 26,41%, reduced the website bounce rate from 40,2 to 37,4 and tripled the search traffic. Besides website improvement, I increased the conversion rate of the incoming traffic to sales from 11% to 15% and increased ROMI from 2000% to 2600% by 2022.I managed Car subscription project, and launched CDP system during 1 year. As the leader of Used Cars Marketing Department, I developed guidelines, brand book, visual identity, brand strategy, communication strategy from brief to execution, and rollout and managed Mystery Shopper activities. I was responsible for brand integrity and brand consistency across all company marketing initiatives and communications. I supported all product launches with all marketing materials and launch events (the biggest Used Dar dealership in CIS and the new locations in Kazan, Ekaterinburg, Samara, Rostov-on-Don).

I managed 2 groups of brands: Jaguar Land Rover and Cadillac Chevrolet in field of developing and executed marketing strategy. Analyzing global trends, customers’ researches and market data, I planned and executed all types of communications and media activities (mostly digital). Successful targeted online campaign attracted new customers, increased the conversion of the incoming traffic to sales from 6.7% to 10.2%. Reduced marketing costs per sale by 17%. Reduced the percentage of marketing expenses from revenue by 24% in 2019. Increased quantitative and qualitative indicators of the website by 12%. Increased the main SEO indicators of the website by 10%. I developed and implementation of the marketing plan for media communication: internal and external PR events, initiation of regular publications. Result: PRV £36 000, Media Outreach approx. 12M monthly.Worked in partnership with the Sales and Aftersales Team to increase brand awareness and drive sales. I development and implemented a new ERP system, introduced the new KPI system and frameworks. Led team of 9. I created the customer service department by reorganising the marketing department, which reduced customer churn by 5% and increased the customer satisfaction index.

Over the two years in VW Group I have managed a team of 7 and took responsibility for all dealer support: providing creative assets and efficiency analysis of the dealer media investments, corporate brand standards compliance, assessment systems, incentive programs, and dealer compensation programs. I have accomplished projects such as scaling of the dealer DWS platform and DMM system, development of the crisis plan, development of several country-wide advertising campaigns and led the work of project teams in sales, after-sales and business development.I have managed to increase dealer profitability by 10% through bonus-program, increase user retention on the website by 18.5%, launched over 15 dealer marketing campaigns and led 2 new models launches across 112 dealerships.

Over the three years in AutoSpecCenter I have managed a team of 4 people in 3 different brands of VW Group (Skoda, Audi, Porsche) and took responsibility for all marketing, PR and BTL activities, including marketing budget for strategic and tactical tasks. I have accomplished projects such as the introduction and development of CRM processes, implementing feedback systems, making proposals to improve the competitiveness and quality of the services offered, managing loyalty bonus program, developing the crisis plan and led the work of project teams as well as interacted with the distributor on marketing and advertising issues.I have managed website SEO, which resulted in taking the first positions and this allowed the business to triple the number of leads within the same budget, increase incoming traffic by 17% annually, increase sales margin by 20% and sales value by 15%.

Starting from the Marketing and PR manager position, I got promoted to Marketing team leader in a year. As a brand owner, I was responsible for planning, and controlling marketing activities and marketing budget, also being responsible for a team of 2. I have managed client, distributor and partner relations. Led an automated CRM system and a new loyalty program, which allowed us to increase the client base by 25% and the gross profit by 8%. I led the website operations and increased traffic by 30%, reduced bounce rate by 14%. Social media and PR-strategy development allowed to increase the dealer's brand representation in the media by 30%. Also, I held responsibility for organizing BTL activities including reconstruction of the dealership building in terms of architectural standards, re-launch and media coverage (60+ industry media).