Irina Kurgeeva Email & Phone Number

Florence, It

Florence, It

- As the Commercial manager I launched a new business unit — advertising platform for external partners. My regular tasks include the market and current business units performance analysis, preparing the plan for launching new advertising placements, running tests, searching for contacts, arranging meetings with potential clients, sales presentations. I signed 2 first advertising agreements with new partners within 3 months after launching the advertising platform, and developed close working relationships with key internal stakeholders to influence their roadmaps and ensure that their teams provide appropriate levels of support to implementing the advertising platform to applications. - As the Acting CMO my routine included day-to-day content planning and management of the website, social media channels, and mobile applications, creation and executions of landing pages, actions, and special offers. Last special campaign brought more than 100K unique users and 15K participants within a week.Together with a brand manager, I participated in the creation of a new brand communication strategy, planning of activations, online and offline advertising, integrations on social media, influence marketing. As a result, 360° brand strategy is ready to launch with a new application.Leading a team of the performance marketing: generation of ideas for campaigns’ banners with acquisition manager, performance control and improvement, CRM content creation, analysis of communications. As key results in one of the quarters we received 60% growth YoY of installs and 20% MAU growth YoY.

- Investors relationships: preparing presentations, meetings arrangements (last ones during Web Summit 2022).- Partnerships relations: searching for partners, negotiations, finding win-win solutions, achieving best offers for the company. Having excellent communication skills, attained the unique promotional offers for the company on one of the biggest and most active immigration communities on Facebook.- Created and implemented the go-to-market strategy for reaching international immigrants and digital nomads audience. The proportion of English speaking customers increased to 10% within 3 months.- Content marketing strategy from posts on communities to CRM, ongoing analysis of statistics and KPIs.

Remote

- As the Destination Marketing manager increased an income from partnership with international tourism offices by 20% YoY. - Provided tourism offices of different countries and regions with quarterly market research, was consulting them on trends and marketing campaigns, and spoke at travel and advertising conferences (most recently, Aviasales webinar in March 2022).

Moscow, Russian Federation

- Lead the team of 2 to grow revenue from non-display ad formats 50% YoY over 3 years.- Brought in 10 times more advertising campaigns from international tourism offices through effective consulting, communication, and data.- As the Creative and Production Department Head, spearheaded continuous advancement of the quality and diversity of promotion instruments for advertising clients with more than 40 customised proposals and 200 creatives for campaigns delivered quarterly to the sales team.

Moscow, Russian Federation

Working as a digital marketing consultant and digital project manager for the Agency's clients and internal projects. Client portfolio: Discovery Networks, VIACOM, LEGO, Omega Bittner, Pigeon, Castrol, Lagardère, Rostelecom, Siemens, Deutsche Bank, Schneider Electric, Avon, GlaxoSmithKline Consumer Healthcare, Accor Hotels, Weleda, Hipp, Reserved, Kabrita, Ariston Thermo Group.

Moscow, Russian Federation

Digital department management:- As the Department Head, I spearheaded continuous advancement of the quality, diversity of services, and client support of the Agency’s digital marketing services. In three years, I have put together over 50 specific and customized proposals for potential clients and tenders which brought the nascent agency 20 new clients, 60% of which stayed with us on a retainer. I’m proud that 90% of clients came on the recommendation.- I negotiated and supervised mutually beneficial partnerships with suppliers that gave the Agency an exclusive access to some of the best web designers and programmers in the country for a lower price and with a priority on deadlines.- Under my supervision, the Department has been consistently bringing in on average 60% of the Agency's annual revenue. My strategic project management, creation, and supervision of the Department’s growth strategy ensured the Department's profitability since the beginning.Project management:- Tight cross-departmental collaboration within and outside of the Agency and my successful efforts in workflow management of a team of ten allowed for a fast turn around for projects of all scales. In 1.5 months we have launched 6 websites, 5 advertising campaigns, and 3 collaborations with opinion leaders while still maintaining regular retainer services for three other clients.- Under my lead, strategic resource allocation, team supervision, and financial management always stayed on budget and generated profit.Hands-on Experience in Digital Marketing:- Analysis and development of goal-oriented digital marketing strategies.- Long-term digital projects and short-term promo activations, influencer relationships.- Integrated digital campaigns, SMM, advertising, viral seeding, CRM.- Design, development and support of corporate websites, promo websites.- Banners, infographics and other design solutions, video production, strategies for YouTube channels.

Moscow, Russian Federation

- Lead a team of 4 projects managers and 3 content-managers- Prepared and presented proposals for prospective clients- Constantly monitored industry news for the tools to better meet clients’ challenges- Provided 360 project management from inception to completion, including consulting, online communications planning, Digital PR strategies, budgeting and reporting.- Established and maintained relationships with vendors and contractors.- Controlled quality and deadlines- Collaborated with other departments within the agency.Feb'12 - Mar'13 - Project CoordinatorJul'11 - Jan'12 - Senior ManagerJan'11 - Jun'11 - Project Manager

Moscow, Russian Federation

Agency’s reputation management through professional events and awards.

Barnaul

Master'S Degree, Design Of Sustainable Tourism Systems

Specialist, Public Relations

Activities and Societies: Graduated with HonorsPublic Relations