Artsiom Kurhei Email & Phone Number

Минск, Республика Беларусь

Beer, Cocktails and Licensed Brands

Minsk, Belarus

-Qual and Quan researches-Internal Dashboard creation with finance, marketing, sales and BHT&Nielsen data. Monthly update.-Nielsen analysis and roll-outs-Strategy 2020-2024 participation-Blind-Tests-Brand Health trackers-Design Tests-Supprt HQ, management and colleagues-Insights generation

Belarus

Dec 2018 - Feb 2019: "Petruha" sub-brands Brand Manager:- Strategy preparation for "Просто" and "Микс" sub-brands for 2019 year- Portfolio optimisation- Finance and Volume data analysis for Petruha BrandFeb 2019 - Sep 2019. The position for snack meat category was offered, so I started to work as Cabandos brand manager:- +35% Sales Volume increase YTD 2019 vs. YTD 2018. TOP1 player in meat snack category.- New product launch in the end of July 2019- BTL campaigns every month (Sport, festivals, degustations)- ATL campaings- Digital (SMM control, targeted campaigns, new site development, idea for SMM approval)- NPD (New SKUs development with key parties, delisting of uneffective SKUs, design preparation)- Marketing Strategy Development and approval with Marketing DIrector with further implementation- Product Strategy (new meat snacks) implementation- Budget control- Pricing Strategy 2020 development- Trade Marketing (POSM, Planogramms)

Belarus

Was interested in Digital marketing, so I started to work at Monday Partners Digital agency.Key clients within my responsibility: Burger King, Sbarro, Atlant-M.- digital campaigns approval with cliets with key KPIs set- Google Analytics learning with key indicators- Finding possible opportunities for key campaigns development for the clients- Burger King consumers analysis via provided database from the client (average bill, product type in the order, etc.). Menu optimisation for Burger King as further step was suggested and implemented.- Reports and consultation for the clients with recommendations for further development

Belarus

In this role I was one of Top 40 employees of Heineken Belarus.Hatni kvass brand management:- 360* marketing campaign creation and implementation for new Flavor — Hatni Tsemny (TVC creation and broadcasting, Digital (banners, new site, interactive digital game), OOH (billboards, metro, citylights, etc.), BTL activities(degustation, bloggers, etc.))- PnL control and analysis- Nielsen data analysis with further key outputs implementation- Pricing strategy and TPR control- New design creation and implementationInnovations management:- In addition to previous responsibilities RACI matrix was implemented with every involved party role description- SKU Rationalization process was implemented, few meetings were held with further SKU matrix optimization in Heineken Belarus. As the result, PnL was improved in company, shelf space was also enhanced- NPI/NPD menu was created for CEO and stakeholders with possible new flavors for key brands. Few propositions were launched- PnL was also improved by New product initiatives during my work at HeiBY with incremental volume for key brands- Zlaty Bazant Radler new SKUs, Hatni Tsemny, Heineken 0.0, Krusovice brand (import), Bobrov №5, Krusovice Cerne, etc.

Belarus

CMI Specialist responsibilities:- Nielsen data analysis and new reports creation for stakeholders and colleagues (market share, value share, distribution, pricing analysis, etc.)- Qualitative researches conduction with key insights generation- CEO support regarding Nielsen insights and data preparation- Price ladders creation and development for further business decisions implementation- Reports for HQ Innovations specialist:- Management of innovation process in Heineken Belarus (timing, communication with key departments, buseness cases preparation with Finance, volume calculation with Sales support, designs preparation and product description creation with involved parties, post-launch analysis)- Innovation data analysis and report to HQ- Internal reports regarding Innovation data preparation- Key trends analysis with further communication to CEO and stakeholders

Belarus

In addition to trainee responsibilities the on-line report for HQ has been implemented (based on Oracle). Further development as strategic insight specialist with more responsibilites and tasks from key departments.

Belarus

- key reports preparation for HQ and colleagues, data roll-outs and analytics- qualitative and quantitative researches conduction and control- consumer and retail marketing research management and control- insights generation for management and colleagues