Dmitriy Kurilskiy Email & Phone Number

Saint Petersburg, St Petersburg City, Russia

— Managed the DSP team (Liftoff, Moloco, Chartboost) - 8-10 people in management;— Main responsibilities: people management and building processes in a team.During my work, I solved the following tasks:— Conducted a comprehensive audit of operational processes in the team. Based on the audit formed a list of processes, tools, and algorithms that need improvement.Initiated and supervised the necessary improvements;— Calculated the current workload of the team. Based on the calculation, I formed the target schemeteams (how many specialists are needed and at what level);— Adapted and implemented the task management algorithm using the Asana task manager (this greatly simplified the task management process and saved time in preparing for meetings);— Organized and conducted several team-building meetings, which helped to improve team interaction.Regular tasks solved:— Creation, preparation, and moderation of team meetings, writing follow-ups;— Team task management (prioritization, distribution, load control);— Process optimization;— Carrying out 1-1 with employees. Control of motivation and emotional states, issuing feedback, monitoring the professional growth of people— Team design. Vision and structure;— Resolving intra-team disputes and conflict situations;— Launch and control of layoffs;— Interaction with external teams.

Санкт-Петербург, Россия

— Organized an internal UA department (UA manager, Creative Producer, Motion Designers);— Contributed to an increase ROAS by more than 200%;— 3 times increased the average monthly purchase budget with an increase in ROAS;— Led advertising campaigns on Facebook, Snapchat, TikTok, and Google;— Launched work with webtoapp traffic and organized regular production andtesting landings;— Prepared and implemented the transition of iOS procurement to the SKAD network;— Increased the number of creatives produced per week by more than 4 times with the improvementquality, ensured their testing, was engaged in writing advertising scripts;— Contributed to the development of a marketing strategy for a new application;— Provided user engagement during the soft launch of a new application;— Build relationships with advertising platforms and external contractors.

Russian Federation

Managing the Facebook CPI Media Buyers Team;Carrying out activities aimed at increasing the profit of the department;Development of a training system for employees;Development of KPIs and our tracking system of required indicators;Reorganised the structure of the Marketing department;Designation of a creative team inside the department;Hiring professionals for the department;Communications with key customers;Training employees in the sales department on traffic source features (Facebook);Setting traffic purchases and KPI goals together with producers (internal application developers).

Russian Federation

KPI driven management of the media buying team; focused on return on ad spend (ROAS).Analytics and search for growth points in existing advertising campaigns.

Санкт-Петербург, Россия

Launching mobile apps ad campaigns in Facebook Ads. Interaction with clients / partner networks, coordination of KPIs, conditions, resolution of disputes. Management of the team of 5 professionals (3 media buyers + 2 designers). Testing new traffic sources.

Saint Petersburg

Preparing and conducting advertising campaigns on Facebook.I successfully promoted via Facebook mobile applications such as: Aliexpress, iFunny, Close5, LetGo, Namshi, 360 Security, GoSMS, GoKeyboard, Flash Keyboard, LEO Privacy Lock, Myntra, Flipkart, Hola Launcher and many others.My work consisted of a few parts:1. Search ideas.This part I usually use my marketing skills and learn more about clients and their target audience. I come up with different ideas and answer the fundamental question: "What advertising will be interesting for this audience?";2. I create banners and write texts for ads and download them in Facebook ads manager;3. I launch these ads and regulate important performance criteria;4. PROFIT