Kurt Carlson Email & Phone Number

With over two decades in consumer behavior and decision-making, I focus on developing theory-driven insights into the complexities of choice, preference formation, and goal-directed behavior. My research advances understanding of how consumers make decisions in varied contexts and how these processes are influenced by underlying cognitive and motivational dynamics.In the classroom, I aim to equip future leaders with the analytical and strategic skills essential for today’s business landscape. Through engaging, research-driven courses, I strive to inspire critical thinking and empower my students to approach complex challenges with confidence and creativity.