Collaborated with Brand Manager to create email, web, and print marketing communications solutions that break through the clutter to clearly communicate product features and benefits.• Developed the branding of ModuLED Stealth, and Matrix linear lighting product lines to provide a cohesive look and feel across digital, and print product marketing.• Created ModuLED Mailchimp email marketing materials to launch the product line, introduce a new website, and announce product updates.• Created multiple new product catalogs, 142 pages in total, featuring higher quality photography that showcased the product in use, with copywriting to highlight lighting products. Collaborated with offset lithographers on quotations, and pre-press.• Redesigned specification pages communicated data more quickly, with ordering nomenclature, features, benefits, and product images up-front, and product and photometric data moved towards the back of the document.• Maintained and updated web page data, banners, visual content, agent contact listings, and specification/cut sheet data on a weekly basis via FileZilla, and the Magento website backend.

Crafted the marketing design, copy, and imagery for Kim Lighting and Architectural Area Lighting specification grade products. Worked directly with product managers, and engineering in legacy product marketing updates.• Designed and sold "Gallery of Champions" banner campaign idea to management and inspired employee buy-in to corporate mission statement resulting in improved morale and profitability.• Orchestrated employee "Snapshot" sessions, recorded video presentations where employees described roles in production process, resulted in increased understanding between departments. •Designed "Pico Program" brochure that clearly described product line LED upgrade path in efficient 8-page format to avoid need for expensive catalog redesign of legacy products.• Streamlined instruction sheet, installation guide design process, revised templates, created documents in 75% less time at higher quality than Engineering Department. • Redesigned landscape catalog emphasized company heritage and quality with reduced page count for 30% savings in offset lithography and 829 PDF downloads in first 2 months of launch.• Photographed products in-house and composited photos into stock backgrounds to avoid expensive outside photography and on-site permit costs.• Managed BIM (building information modeling) file development with outside vendor for 24 luminaire products, resulted in average of 420 file downloads monthly in first year of launch.• Administered corporate website through AMPPS web stack with 500 marketing and technical files revised and uploaded in past year to ensure marketing product offerings were current.• Shepherded the production of new LED product catalog through pre-press, and multiple round the clock press checks, ensured on-time delivery of printed samples to national sales meeting.• Spearheaded product sample assembly with Engineering, Machine Shop, and Paint Department, expedited shipping, ensured on-time delivery to national sales meeting.