Kurt F Laffy Email and Phone Number

Developed a new territory and account referral sources within assigned geography.

Customer-facing market access role responsible for Wellbox breadth of services within assigned accounts. Enterprise account management for the largest customers, including IDNs and provider groups including C-Suite and executive-level management.

Consultant, Owner. We specialize in identifying gaps and developing solutions that catapult business growth in unexpected ways. We have over 25 years of experience marketing, sales, account management, corporate partnering, new business development and customer relationsRecent examples include: Creating a program from the ground up that brought >$2.1 million in new revenue to a non-profit healthcare organization. Once created, this program is now providing annual revenue and created a new competitive advantage for the organization.The creative solutions we developed resulted in a long-term account relationship between a Fortune 100 medical device company and the creative services agency we represented.Let us offer our passion, expertise, creative problem solving and corporate partnership skills to your organizational needs

Director, Managed Care - Southeast (Fl, GA, AL, MS, LA, SC, NC) • Ensure profitable access, contract negotiations and agreements with targeted payers, Commercial, Medicare and Medicaid MCOs. Drive results across all business units – wound care, pulmonary, sleep, and DME. • Ensure effective communication and collaboration with Field Sales, Marketing, Brand, and Distribution and patient (PAP)/provider HUB services to achieve organizational goals and launch several new products.• Key Account focus: Wellcare, Florida Health Care Plans, Florida Health First, BCBS-MS, BCBS-LA, BCBS-AL, Viva, Evolent Health.Key Achievementso Gained contract approval for Evolent Health and Baptist Health Systems for all products. o Negotiated a contract with Wellcare for negative pressure wound care in Florida.o Negotiated contract additions with Wellcare for seven states where products were previously not on par, added negative pressure wound therapy to all state contracts.

Working with the CEO and Deputy CEO; develop programs to drive revenue, manage and oversee branding and marketing activities for AACE, AACECORP, College, and other related entities (i.e., AES, AACE Impact Graphics, AACE Socioeconomics Department, etc), including:• Strategic Consulting, including business plan & sales strategy development.• Support and advise the CEO in new program decision making• Collaborate with other departments to develop and implement marketing programs and materials• Develop and implement new programs and/or services in order to increase current and future revenue streams for the organization• Managed all Corporate Partnership (CAP) related activities including CAP revenue (>$800,000 annually) and other CAP related projects• Ensure that relevant and measureable data is presented to the CEO and senior management teamKey Achievementso Developed and implemented an industry training program, revenue >$2M, annuallyo Initiated new market research capabilities within the association, EndoSurvo Led team to implement a new learning management system (LMS) which improved internal efficiencies, reduced costs and increased revenueso Created several disease Management tools; expanded organizational capabilities through the development of programs/services that targeted corporate customer needs: Insulin Pump Snapshot, Virtual Colleague™, diabetes AdvoKit™, Salix sales brochures, etc., revenue >$1Mo Spearheaded the CardioMetabolic Health Alliance between the AACE and ACCo Brought association educational programs to untapped international markets: India, China.o Managed the internal creative process for several key initiatives and revenue streams o Directed the Corporate AACE Partner Program (CAP); Developed and implemented several new CAP initiatives, leading to significantly increased revenue streams. Surveys consistently scored the CAP program overall superior to other, similar, association based programs

Teaching undergraduate students:Fundamentals of Marketing and Advertising

Executive National Account Manager, Jacksonville, FLBusiness segment manager for homecare (national and regional accounts), long term care and managed care (branded and generic products). Responsible for initiating and maintaining relationships with key accounts, assessing customer needs and developing strategic and tactical plans for partnership. Specific duties included; developing relationships, contract negotiations, design pull through initiatives, develop and implement targeted marketing programs, support field sales teams and develop tactical plans to obtain product sales goals.President's Club 2008President's Club 2007President's Club 2005

Teaching graduate students:Strategic Management

Southeast US manager for CSO (Engitech Biopharma). In charge of all business aspects within geography.- Launched a new salesforce - Hiring, Training, Coaching, Product reimbursement, Analytics, Marketing & Promotion- # 1 region in the nation during the entire contract for injectable interferon (Alferon)- Buy and bill experience with office-based injectables.

Designed and implemented numerous pull through strategies at the regional customer level. Developed key relationships and minimized reimbursement barriers with Managed Care formularies. Provided leadership to the sales team focused on strategic accounts. Collaborated other internal stakeholders within the Company to maximize product potential

Provided leadership and strategic direction to achieve performance objectives.. Coached and mentored individuals to ensure adherence to strategy, tactical implementation, program planning, proper use of funds, reach and frequency on targets, etc. to be aligned with organizational vision. Responsible for hiring, coaching sales team and overall sales results within assigned geography.GastroenterologyDermatologyPsychiatry Primary CareHospitalGovernment President's Club 1994

Marketing leader - Created and implemented tools, programs, initiatives, tactical plans and marketing strategies across all contracted sales segments and tactical plans to exceed sales objectives. Developed working relationships with advocacy groups, key stakeholders and opinion leaders within the Allergy/Immunology market. Developed product strategy, positioning, messages and core branded resources (HCP and Patient). Supported and participated in the development of lifecycle strategies and long range forecasting. Planed and implemented yearly programs and budget. Managed key vendor and agency relationships. Focus included new product development (clinical research) and preparing products for launch and in-line brands. Specialized in Direct to consumer (DTC) and direct to patient materials. P&L experience and proven ability to forecast with sales and product expansion.Johnson & Johnson Achievement Award 1993Johnson & Johnson Achievement Award 1992

District Sales Leader 1990District Sales Leader 1989Regional Trainer 1989-1991