Runs boutique agency for clients seeking more market share and profitability for their brands, i.e:• Journey.world the future-focused global innovation studios that create next generation customer experiences. Articulated brand platform, architecture and go to market messaging• UN Global Accelerator: Formulated brand platform to generate funding for initiative to centralize decent work and social justice in multilateral development programs• International Labour Organization: Produced multimedia course for online training in Model ILO simulation for high school and college students• Trained senior US Department of Labor personnel in strategic marketing communications• Smartmatic: Created messaging for digital voting technology leader• Educational Credit Management Corporation: Repositioned and rebranded national student loan guarantor adapting to new federal regulatory guidelines• PricewaterhouseCoopers: Developed strategy and created communications for numerous firm-wide initiatives, including, among many: -- Branding, interface design and user adoption campaigns for firm’s global intranet serving staff of 150,000, as well as for extranets catering to specific client communities; -- Product development, naming and design of web site certification service;-- International human resource programs and recruitment initiatives;-- Creation of practice-wide communication methodology and guidelines for their use• Branding of national investment management group, Tucker Anthony Sutro that led to the profitable sale of the company• Rebranded online incentive marketer, 800GiftCertificate.com. Created and executed strategy that gained national attention and doubled web traffic and revenues• Executed campaign to launch Dow Jones and Company’s online version of the Wall Street Journal and Barron’s. Generated a 7% response for the trial offer. • Generated 4% direct mail response that let Coopers and Lybrand's Tax News Network meet growth goals twice as fast.

Applied $1.7 million annual budget through direct mail, advertising, collateral and trade shows to promote ad sales, which rose by $45 million while my programs werein effect.Worked with upper management to formulate marketing strategy then implemented it by directing in-house staff and a group of graphic design, exhibit/events and advertising agencies. Repositioned brand among the agency community so as to consolidate its role with the large accounts that increasingly were being handled by agencies. Directed seven regional sales offices in the consistent expression of the brand.

Produced fortnightly international development publication with responsibilities from articleselection and copy editing to production and promotion of circulation and advertising. Collaborated closely with Editor to introduce advertising supplements which contributed a 56% increase in profits.Coordinated ad sales and created collateral so international sales agents could heighten perceptionof the publication as an effective medium. Formulated in-house computerized typesetting and page layout system to streamline productionand halve costs.Sourced qualified publication designer and implemented repositioning.