I’m responsible for leading change and transformation within the brand, digital, creative, social media, mobile and marketing disciplines.

Extended the elements of the new UCare brand guidelines by creating engagement materials for: Individual & Family Plans, MSHO (Minnesota Senior Health Options), PMAP (Prepaid Medical Assistance Program), Medical Assistance (Medicaid), Medicare and SNBC (Special Needs Basic Care), Care Coordination, Transition of Care and EssentiaCare

Led the creative team to develop data-driven, multi-channel integrated marketing campaigns, and deftly translated business goals into compelling creative strategy.• Delivered creative innovation to the marketing team.• Infused Behavioral Science principles into the creative development process.• Promoted human-centered design thinking.• Developed center of excellence reference documents.• Creative oversight of 40 client brands, Optum B2B, Optum Consumer and UHC.• Led brain-storming and refining the appropriate concepts to bring forward.• Presented creative in a compelling and persuasive manner.• Provided clear and constructive creative critique and feedback.• Developed and hosted creative process understanding and improvement training.• Provided departmental brand guidance, approval and training.• Promoted copy writing health literacy compliance and brand messaging platforms.• Contributed to UX/UI standards and responsive component development.• Led the adoption of responsive web site components and e-mail templates.• Collaborated with Content Strategy to drive adoption of the play book and tools.• Developed and maintained the creative relationship at the executive level.• Promoted the strategic value of creative through a heavily matrixed organization.• Led the performance and rationalization of spend with external creative agencies.• Delivered creative forecasting and resource planning.• Developed and led creative department goals, strategy and initiatives.• Led HR requirements, reviews and career planning for the team.• Developed external agency RFP and decision-making reference documents.Brand leadership included: Optum Consumer and B2B (Payers, Providers, Life Sciences, Employers), Optum Bank, AARP, UHC Employer & Individual, Medicare/Medicaid, Community & State and over 30 custom brands, including: BlueZones, JLL, State of TN, Lowes, Medica and The National Railroad Union.

Responsible for the creative product of the agency. Agency brainstorming, concepting, new business and client presentations. Managing multiple projects, time lines, budgets and freelance advertising professionals. Creative pricing and resource forecasting. My creative department was rated #13 in the United States by PROMO Magazine.

Supervised a team of 2 art directors and 2 writers. Lead concepting. Managed freelancers. Presented creative to clients and leadership.

Concepting, art direction and design. Presented creative to clients. Manage contract copywriters, photographers and illustrators. Art directed photography.

Concepting, art direction and design. Presented creative to clients. Worked collaboratively with creative management, AEs, copywriters and production.

Have a can-do attitude. Smart, friendly and approachable. Be a creative problem solver. Work quickly and efficiently at producing hi-res error-free files. Expert proficiency in all programs. Work well under pressure and with tight deadlines.