- Successfully establishing and growing a design studio guided by aesthetic considerations and creative and practical ideas.- Creating visually engaging, innovative, functional products, including web and mobile, that serve the brand’s purpose.- Finding the right balance between business, design, the customers, and the client’s business mission.- Leveraging insight into the local and international creative landscape to consistently win Marketing and Design projects.- Working across a variety of industries and providing in-depth marketing expertise and consultative advice.- Helping clients attain business objectives, while forecasting a company’s future state and anticipating industry trends.- Translating clients’ business and technical requirements along with user needs into designs that are visually enticing.- Ensuring any given user-experience journey is an emotionally engaging, smooth, and intuitive interaction.- Collaborating to ensure a consistent, integrated brand perception and experience with customer-centric solutions. - Establishing short-/long-term goals, processes, and monthly, quarterly, and yearly marketing budgets for clients.- Identifying brand strengths, unique selling propositions, and new opportunities to improve customer perception. - Consistently enhancing brand value, generating conversion of target customers, and increasing market share.

As the Head of Marketing for a luxury fashion retail outlet, I had the privilege of successfully launching the brand to market within my 5-month tenure. From day one, I led the art direction and creative concept development for the launch campaign, working closely with the agency tasked. Our team created three effective campaigns, featuring out-of-home advertising, a video commercial, digital advertising and a curated social media feed in collaboration with a local agency and talent.My responsibilities also included overseeing a soft PR exercise and managing photo and video shoots, while developing a visual communication style that set the tone for the brand's image. I worked closely with multiple suppliers to ensure appropriate seasonal executions for multiple seasonal sale activities and even had the chance to ideate content and manage projects.As part of my role, I wrote briefs to external service providers for marketing research and creative agency briefs and assisted in managing the brand's marketing approach, addressing in-store requirements, and managing a new internal marketing team and process. I was proud to play a key role in overseeing the process of internal management, including website upkeep with the marketing team, and ensuring that the brand met foreign brand expectations.My leadership helped drive the successful launch of this exciting new brand, and I'm proud to have been part of this journey

- Successfully oversaw product design and took creative to a new level through a unique, holistic, and strategic approach. - Presented to key decision-makers at leading brands, articulating creative strategies and addressing marketing challenges. - Led the team to win numerous pitches, competing against strong local talent and foreign agencies. - Drove the design, art direction, and management all of the agency’s product lines, appealing to users’ sensibilities. - Successfully managed multiple Unilever accounts including Wall’s Ice-Cream, Magnum, and Ben & Jerry’s- Analyzed brand tracking, market trends, consumer need, and the competitive landscape, identifying opportunities.- Inspired the team to create innovative, actionable creative initiatives and experiences for target audiences.