Strategic financial advisor to Executive leadership at the largest vertically integrated, publicly traded cannabis corporation in North America.

CPG Strategic Finance - Cookies InternationalHead of finance planning, analysis & reporting for the world’s most popular cannabis brand

∙ Led the Market Intelligence research team and Sourcing Risk Managementprogram overseeing $1B (Nature Made Vitamins, Crystal Geyser Water)∙ Key business partner for executive leadership. Responsible for company’s commercial strategy, providing analysis and recommendations supporting multiple workstreams: cost and operating model, valuation, digital & cyber, ESG, macro and geopolitical risk∙ Qualitative and Quantitative research covered commodities, trade, energy, foreign exchange, interest rates and other economic metrics. Identified market trends and investments required to align with strategic priorities

►Managed all commercial investments for Red Bull NA/Red Bull Media House/ Red Bull Motorsports, and NA HQ Retail/Distro Sales. Planning, analysis and reporting including promotional investments and distribution for national key accounts (Walmart, Costco, etc...).Provided analysis and insights to North American executive management: • Key business partner for leadership teams, evaluating program ROI and forecast feasibility to identify potential risks and opportunities• Collaborated across all business units to understand the dynamics and trends affecting Red Bull NA’s financial position, conducting strategic planning for organizational growth• Designed proprietary planning tools to aid functional budget managers in reporting, forecast development and budget planning• Lead reporting and analysis of monthly results and overall responsibility for P&L impact while conducting ad-hoc analysis

►Premium Italian motorcyclesManaged $300M in commercial credit/ finance for all 160 North American retailers:• Directed credit analysis, financial reporting, A/R and the audit of high-risk retailers• Oversaw all financing programs, service revenue, lines of credit, incentives and associated budgets• Created and presented ad hoc analysis to executive management• Acted as finance liaison to internal and external global cross-functional teams

►During graduate school• Conducted research projects for senior management including satisfaction tracking, product development, value propositions, and thought leadership for media outreach

►During graduate school• Created and administered portfolios with Investment Solutions group based on risk tolerances of clients (AUM totaling $400M)• Assisted with projects for new business development, strategic planning & product development

►Creating innovation-focused partnerships between universities and corporations• Spring Theory (formerly Ad-U Network) was selected as a top youth-focused startup of 2009 by Entrepreneur Magazine • Headed finance and business development teams; driving a 155% YOY increase in revenue via collaborations with Microsoft, JetBlue, Yahoo!, American Express and others