Kurt Pfeiffer Email & Phone Number

Atlanta, Georgia, US

Minneapolis, MN, US

• Manage and oversee marketing strategy for the middle market segment including social media marketing, email marketing, audio/video marketing, and content/thought leadership. Manage campaign performance analytics and.
• Position U.S. Bank on leading edge of commercial payment technologies by driving products’ transformation towards digital commerce and brand awareness with cross-channel campaign strategies. Create content focused on.
• Elevate success of five key products (One Card, Executive Platinum Card, Instant Card, and Card As A Service APIs) through innovative marketing campaigns. Spearheaded use of fresh, modern marketing collateral design.
• Promoted to Head of Marketing/Demand Generation for middle market, leading marketing strategy and campaign execution for bank’s middle market-focused commercial payment products.
• Direct marketing in uncharted territory as first marketing team to develop an API product campaign, forging new channels and tactics to reach Developers and technical decision-makers online with successful pilot.
• Achieve superior levels of cross-business line collaboration while leading a team recognized for positive dynamics and keen problem-solving. Expand team’s strength by emphasizing ongoing learning in industry.

New York, NY, US

Managed creative development and operational marketing execution processes for multiple marketing channels including alternative media, event marketing and print media for co-branded credit card products. Key Achievements: ⋆ Increased monthly new account production by 12% for Customer Service and Apply-By-Phone channels.⋆ Led migration to tablet-based.

New York, NY, US

Managed marketing strategy for the Customer Service and Apply-By-Phone marketing channels. Key Achievements⋆ Expanded monthly account production by 8% by adding two credit cards products in call transfer channel.⋆ Increased sales conversion rate of Apply-By-Phone Advisors by 7% monthly (average) by developing and implementing sales training modules. ⋆.

New York, NY, US

Marketing strategy and budget management responsibilities for retail partners and Disney credit card products during first year of account lifecycle. Generate sustainable new account growth for the Disney Rewards, Subaru and Volkswagen products by identifying venues in which target audiences are reached at a reasonable cost. Key Achievements: ⋆ Increased.

New York, NY, US

Manage onsite promotions for the United, Southwest and Continental Airlines credit card products. Responsible for strategic planning and implementation of marketing programs that support organizational objectives for new account volume, revenue & profit. Managed team responsible for creative development, logistical planning, and staffing.Key Achievements⋆.

New York, NY, US

Launched in-house outbound call center. Developed welcome call program for consumer and business card products focused on activation and retention of new customers. Developed front end monitoring and back-end tracking reports for BT’s and fee products. Customized partner call program giving representatives the ability to work solely on new accounts from a.