Classes taught:-COM219 - Social Media Management-COM331 - Measure the Message (Communication Analytics)-COM221 - Advertising-COM315 - Communication Research-COM230 - Media, Sports and Society-COM231 - Sport Communication-COM101 - Understanding Mass MediaDirected Studies:-Digital MarketingFaculty Supervisor for:-Laser Digital Interactive (student-run digital media agency)-Tabletop Gaming ClubCoach:-Overwatch Esports team

-ADV 3300 Advertising Media Strategy-ADV 4301 Advanced Media Strategy-ADV 6305 Advanced Media Strategy-ADV 6505 Advertising Research-MMC 4936 Programming for Social Media Data AnalysisTwo online, synchronous undergraduate courses (ADV 3300 and ADV 4301) for juniors and seniors entering the marketing and advertising industries. Experiential, project-based courses designed to teach private sector skills and give students an advantage in the marketplace. Five in-person, experiential courses designed to teach the fundamentals of private sector and academic methodological and analysis skills.

Pursued and gained a Ph.D. in Communication from American University.

Contract work within the Office of Policy and Research to connect Microsoft Power BI to APIs, visualize data, and analyze social data.

I directed all marketing efforts for both IST Research and non-profit Digital Humanity. This internationally-focused NGO was entirely distributed and utilized a powerful proprietary tool, Pulse, to give a voice to those in situations which they would not otherwise have one. The company used Pulse to gather data and relay it to organizations that can use this information to help better communities around the globe.Responsibilities include:-All digital advertisement creation, buying, and performance analysis-Full marketing audit-Creation of all marketing documents, including but not limited to, Personas, Marketing Playbooks, Ad Tracking Report, Audience Tracking Report, etc.-Ownership of social media content marketing system Sprinklr management and implementation-Creation and implementation of content calendar-Content creation pipeline logistics-Worked directly with executive team in partnership with design firm, including input on redesign of all external documents and both brand websites-Management of marketing intern

I managed a team of five that handled the social media presences for Hilton Hotels & Resorts and one of its subsidiaries, Curio Collection. Representing the account as the client-facing HZ account lead, I guided the entire content calendar creation life cycle as well as providing strategic and process-based oversight.Responsibilities include, but not limited to:-Ensuring team cohesion and efficiency-Overseeing all deadlines and tracking thereof-Assembling 2017 year-long strategy and presenting this strategy on-site at Hilton HQ-Process change guidance-Budget management (~$200K)

As the senior content and branding strategist for Jellyfish's North American clients, I worked with a range of brands, budgets, and industries to produce 360-degree marketing strategies based on extensive research and unique insights. I bridged the gap between data and creative, ensuring efficiency throughout the content life cycle. In short, I empowered brands to tell their stories in a way that meets and exceeds their expectations.Responsibilities include, but not limited to:- Full-scale, integrated campaigns for international clients- Campaign life-cycle management, from research to optimization- Client presentations and pitchesBrand accounts include, but not limited to:-Lacoste-Carfax-Walden University-Sober College

I managed social media marketing and digital strategy for one of the most well-recognized, innovative brands in the auto insurance industry. Handles managed currently active on Facebook (431K+ & 288K+), Twitter (44K+ & 23K+), Google+ (205K+), YouTube (306K+), Instagram (1.9K+), Periscope, and Snapchat.Responsibilities include, but not limited to:- Primary digital strategist on massive, integrated campaigns including broadcast, paid social, experiential, etc.- Primary contact for large-budget external content and media partnerships- Enterprise-wide owner of Social CMS relationship, implementation, and training- Direct, regular interfacing with two major external agencies- Deep, regular interfacing with internal departments including broadcast, legal, public relations, digital paid, etc.- Weekly reporting on competitive environment and content/platform performance- Brand social strategy and market placement- Major expansion of community management - Day-to-day monitoring and engagement- Creation of crowdsourcing workflow- Led real-time, on-site activations supporting broadcast integrated campaigns- On-site experiential integration and support- Influencer outreach- Contest and sweepstakes management

Worked with CEO to establish a focused, direct implementation of a proposed social media campaign. Platforms such as Twitter, Facebook, Tumblr, and Instagram were utilized to expand the network's exposure and maximize customer interaction.

After blogging with BleacherReport for five years, I was promoted to the most selective level of columnist. I featured many topics, mostly focusing on Southeastern Conference athletics.

Gained working experience in StatCrew, AP Style, and Adobe Creative Suite.

Completed Master of Science in Communication and Media Technologies.

I handled social media for Emmy Award-winning athletics production RIT SportsZone, as well as game-day organization, production, and department purchasing.

I reached out to those qualified for high-end positions, built a relationship between myself, the candidates and the employers and placed them in those positions.

Recruiting, Marketing, Management, Social Media

Founded and developed a successful marketing and social media strategy. Launched major marketing initiative pointed toward an international industry convention. Performed first-hand marketing research. Oversaw management of consistent company image.

Managed the image of this worldwide celebrity while maintaining social media accounts, bookings, and any other necessary activities.

Served as Women's Golf SID for two years, including producing a media guide ranking seventh out of 31 in its district. Also functioned in media liaison and statistics roles during my stay. Still a passionate Bulldog.