Kurt Bentley personal email
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Team leading creative professional with a proven record of delivering brand-right advertising which incites new customer trials while embracing current customer’s expectations. Creativity with accountability defines the methodology employed in leading development and production of on-time, on-budget projects across all communication channels within a fast-pace environment. Over 20 years of marketing and advertising experience across all media channels within consumer, business-to-business and service providing companies provides a unique perspective and analytical ability in understanding wide-ranging business imperatives and the potential effectiveness of profit-driven marketing efforts. Currently seeking employment that puts the full depth and breadth of my experiences to work in delivering robust marketing, advertising and marketing communication plans to grow and develop small, medium or larger organizations. tkbentley@gmail.com –– 469.964.2967Specialties: Three channel B-2-B, Retail, product, promotional, event and experience-based marketing communications and creative development.
Bentley Brand Advertising Development
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Creative Director, Freelance ConsultantBentley Brand Advertising Development Oct 2007 - PresentExpertise: Creative Direction • Collateral, Catalog + Web Advertising Production • Cross-channel Communication Management • Work Flow Reinvention • Corporate Identity • Brand + Project Development • Software Implementation • Strategic Planning • Staff BudgetingCreative Marketing DirectorDallas, Texas • October 2007 to Present• Evaluate business model and current marketing efforts then provide outline for project with discovery and definition of ROI goals.• Develop creative strategies, obtain concept approval develop brand umbrella guidelines and execute from concept.• Execute marketing and advertising plans / projects to attract, engage and incite new customers.• Analyze and evolve plans, discover additional revenue streams and demonstrate ways to incorporate within the brand, while providing on-going ROI.• Develop organizational overview with defined roles/responsibilities and identify areas of cross-departmental work flows. tkbentley@gmail.com –– 469.964.2967
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Director Of Project ManagementComosoft, Gmbh Aug 2006 - Oct 2007Supervisor: Johan Marheinicke, President/CEO • Hamburg, GermanyRandy Evans, Vice President, North America • Plano, Texas • Create plans and provide oversight to multiple merchandise-to-catalog/ web-production work flow processes with management of software implementation – • Develop core template for the Discovery process, reducing total days on-site and accelerating the time line between contract closing – implementation, pilot testing, training – to client turnover / management.• Coordinate / allocate Implementation Managers and Oracle DBAs from the U.S., Canada and Germany based upon skill sets, environment and expense, inclusive of currency fluctuation between the Loon, Euro and USD, over duration of each project. • Build and maintain on-going relationship current customers and identify / define necessary Feature and Development Requests. • Design, produce and manage the marketing of Comosoft, through trade shows, Catalyst newsletters and PR releases.
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Creative DirectorRoss-Simons Apr 2005 - Jul 2006Supervisor: Rebecca Hollifield, Vice President of Creative Services • Plan and provide creative input and copy direction, as well as oversight management of, implementation for Ross-Simons’ new luxury-focused brand.• Successfully establish the new vision and educate writers, designers and art directors in methodologies to cohesively emulate the brand vision across categories (jewelry, collectibles, gift and home collections) and all three sales channels. • Research, define, name and launch two new titles under the Ross-Simons brand umbrella: VIA and Global Treasures, replacing two previously under-performing titles and achieved over $3 million additional bottom-line revenue while building the authority of the brand. • Direct and managed agencies and creative production staff through season-to-season overlapping projects.• Evaluate catalog layouts, oversee copywriting, art direct and create in-store signage and broadcast advertising. -
Managing + Creative DirectorBentley Brand Advertising Development May 2003 - Apr 2005• Worked with clients to create customer-centric strategies for advertising and marketing campaigns, designed to leverage brand authority, focus identityand evolve the vision and voice of their brand.• Created organic guidelines for brand vision implementation with the internal staff focusing upon the continued growth and evolution of the brand.• Developed project plans, with time line milestones, for marketing campaigns and creative execution, monitoring with measuring and final ROI analysis.• Speaking engagements include the Asheville and Greenville North Carolina Chamber of Commerce meeting with a presentation titled:Business and Community Brand Building: Creating a Lasting Tourist Impression.
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Director Brand + Copy DevelopmentEmergence Creative Agency Feb 2000 - May 2003• Built brand awareness with multi-channel retailers by reflecting marketing imperatives through creative ideation and execution.• Created marketing and creative briefs, including segmentation strategies.• Developed and named Inbox Marketware; a co-branding effort between Mobular Technologies and Emergence.• Delivered on-time, on-budget and error-free projects consistently within a high-pressure retail environment.• Semi-annual budget development with forecasting of associate and external resource costs against productivity.
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Senior Creative ManagerTalbots Mar 1996 - Feb 2000• Contributed to the development of, and provided implementation oversight to, a new Corporate Brand Identity: From store collateral and multiple catalog titles through the launch of Talbots.com.• Created an incentive based crisis-campaign from the President of Talbots, targeting three-tiers of segmented Best Customers following a $250 million drop in Spring ‘96 sales.• Evolved crisis campaign into semi-annual contact designed to continue the dialogue with Best Customers and to present new products at key selling periods.• Planned and managed selected projects assigned to Marke Communications in New York.• Participated in all advertising efforts for over 200 new store openings.• Created in-store advertising campaigns reflecting important marketing points, seasonal tone and key fashion issues, then synergized as pacing points throughout catalogs. -
Creative DirectorCheyenne Outfitters Jan 1994 - Mar 1996• Planned photo shoots, provided creative concepts, art direction, designed layouts and wrote copy for multiple titles.
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Senior Creative Copy WriterJ. C. Penney Oct 1988 - Jan 1994
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Senior Writer / Advertising And MarketingJcpenney 1988 - 1994
Kurt Bentley Skills
Kurt Bentley Education Details
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Critical And Creative Thinking -
Broadcast Journalism -
Dallas JesuitHighschool
Frequently Asked Questions about Kurt Bentley
What company does Kurt Bentley work for?
Kurt Bentley works for Bentley Brand Advertising Development
What is Kurt Bentley's role at the current company?
Kurt Bentley's current role is Creative + Brand Marketing Professional with Domestic and International Experience - tkbentley@gmail.com - 469.964.2967.
What is Kurt Bentley's email address?
Kurt Bentley's email address is tk****@****ail.com
What schools did Kurt Bentley attend?
Kurt Bentley attended Umass Boston, Texas State University, Dallas Jesuit.
What skills is Kurt Bentley known for?
Kurt Bentley has skills like Copywriting, Creative Direction, Retail, Brand Management, Brand Development, Online Advertising.
Not the Kurt Bentley you were looking for?
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2workatpower.com, powerhrg.com -
Kurt Bentley
I Am A Former College Student At Valencia College I Am Currently Enrolled Here To Go In For My Major With Business Management And Earn My A.S. Degree I Am Recent High School Graduate Class Of 2018Greater Orlando2pandaexpress.com, pandarg.com -
Kurt Bentley
San Jose, Ca6gmail.com, gmail.com, 8x8.com, 8x8.com, 8x8.com, 8x8.com3 +140872XXXXX
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Kurt Bentley
Hampton, Va1cox.net
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