Helping brands chart a course, navigate, activate and create new opportunities at the digital frontier of Web3- Supported strategic business initiatives by designing comprehensive project scopes, budget forecasts, and key assumptions, working closely with senior management and cross-functional teams across global markets to deliver impactful proposals.- Established and managed project timelines and tasks in collaboration with strategy, innovation, creative, and production teams to ensure projects were delivered on time and within budget.- Optimized agency operations through improved internal processes, implementing best practices for workflow consistency, project retrospectives, development/design workflows, and asset management.Key Client Projects:- Lamborghini: Partnered with 3D modelers and WebGL animators to launch the world’s first 1:1 NFT supercar auction, achieving significant social media engagement and a successful $1.6 million USD sale, setting a high standard in digital auctions.- SM Entertainment: Developed a cross-functional workflow with media, content, production teams, and NFT artist Blake Kathryn to launch AESPA’s exclusive AEGirls NFT collection, the first collaboration between a global K-Pop group and an NFT artist, revolutionizing digital collectibles.- Emirates: Contributed to the development and management of MIRA, an extended reality platform, transforming employee onboarding through immersive WebAR, VR, and AI-driven experiences, establishing a new benchmark for employee engagement and training.- Xero: Led the AI Music Factory project for Xerocon 2024, an innovative activation showcasing generative AI’s creative potential. Using ChatGPT, Leonardo.AI, and Google Cloud Run, participants received an AI generated tune and poster art within seconds, taking home as keepsake. This seamless AI integration highlighted Xero’s technological leadership in engaging, personalized experiences.

As an artist at the intersection of creativity and tech, I blend analog and digital, inspired by abstract, glitch, surreal art, and data visualization aesthetics. My work explores the fusion of chaos and structure, pushing boundaries to craft immersive art experiences.Art on: https://www.rodeo.club/@0xkurtverism

Projects I've worked on:2021: Monopoly Explore! SGhttp://www.monopolyexplore.sgCampaign won Bronze award in the Technology category for PR WEEK Asia Awards 2021. Virtual Human/Influencer (v0nn3554 aka V54)https://www.instagram.com/v0nn3554/

Co-founder of #vinyloftheday.#vinyloftheday is a music, lifestyle, cultural and commerce married as one platform via product, brand, advertising, retail, entertainment, and original content media and programming. Started off as a social marketplace for buying and selling of records on mobile and have also launched an internet radio, Singapore Community Radio aka SGCR. - Developed strategic business, marketing and sales plans to turn the business into a thriving global music e-commerce/community platform. Launched 2 business verticals, Singapore Community Radio and White Label Records (a record store and bar concept) to create new revenue streams for main product lines.- Grew the brand and awareness of the business globally through partnerships, new business developments, activations, networking and more. Also served as a liaison between the community and media and represents the organization at all public events.- Supervised daily tasks to study operation aspects of the business. Established employees’ guidelines to standardize procedures, trained and motivated team to plan, pitch and deliver marketing, branding and business strategies.

- First Marketing hire for APAC region; built and led a team from the ground up to support artist/labels’ content and marketing.- Developed internal processes to facilitate content ingestion, marketing and management.- Conceived marketing strategy and launched users growth marketing (mobile, paid media, and organic social media, display/retargeting, SEM, SEO, affiliate marketing, offline lead generation); engagement marketing (dynamic, triggered emails; push; in-product); PR; brand identity andevent activations.- Partner with Rdio’s global team to implement strategy, content creation and publishing process including collaboration, workflow, tools and framework for localization.- Established Rdio’s influencer program and introduced company to record labels, management companies, media, artists, brands and industry organizations.- Managed music selects, playlists and content curation for record labels and events. This also entailed a liaison between Rdio and other third party partners/platforms in the distribution and information on music being used.

- Managed and provide client service to various FMCG brands portfolio in the APAC region.- Consulted clients in the development of digital and social media strategies.- Perform deep dives into the competitive marketplace and client companies to identify opportunities, develop, present and negotiate proposals; and manage delivery of integrated campaigns.- Domain thought leadership, curate best practices and apply social and content strategies and programmes across the organization

- Involvement in new social e-commerce platform development. (web design, platform concept, analytics and technology)- Develop strategy to improve customer acquisition/engagement/conversion- Performed marketing research and analysed collected data; worked with content creators to maximize search engine optimization and increase brand awareness.- Apply knowledge to help develop social media marketing that adds value while preserving brand identity.- Synthesize and analyze engagement and present weekly reports.- Monitor trends in social media and marketing and manage social media accounts.- Share customer feedback with our product team, and work with them to inform/shape the product.

- Harnessing social currency to drive buzz- Strategic planning and through-the-line creative concept development and production (apps, videos and content) for various clients’ digital media initiatives across APAC region.- Assists the transition of traditional marketing to digital and implementing relevant socialmedia strategies to improve their business at various stages of marketing communication.- Manage project activities: observing trends and behaviours, proposing and executingstrategies and monthly post mortem analysis.- Activating audiences: encouraging advocacy through compelling social media experiences- Maximizing the customer experience, driving engagement and bringing the brand alive- Community management- Engaging and managing blogger networks and influencer communities- Conducting online research, monitor and analytics of both market trends and brands’ shareof voice and sentiment on the social media sphere.- Proficient in making use of mobile, digital and social media marketing channels including,Twitter, Instagram, Facebook, LinkedIn, Wordpress, YouTube, FourSquare, Whatsapp and more.

Social Media Week (SMW) is a global conference connecting people, content and conversations around emerging trends in social and mobile media. Delivered through a network of creative conferences and streamed online through social media, SMW reaches an extensive network of people (including C-level executives, entrepreneurs, journalists, bloggers, brand managers, social media strategists, artists, activists and the technology/media digerati), connecting and communicating ideas and experiences to advance our understanding of social media’s role in society.Now in its third year globally, SMW comes to Singapore for the first time in 2012 and is produced by impactasia (Singapore), alongside a team of advisors.

- Undertook responsibilities such as brand & strategy development, website traffic growth, website UI and advertising revenue. - Organised parties & events with top brands like MTV Asia, Topshop, Heineken, etc - Transcribed artists interviews, editorial writing, video productions and editing.- Contributed to future articles through extensive back catalog and online research, as well as experience in fact checking.

- Coordination and planning for F-16 Aircraft rectifications. - Maintenance of aircraft’s radio communication and navigation systems. - Liaised with vendors & subcontractors to ensure aircraft spares were delivered to the service line. - Planning and development of “secret projects”. - Set up computer networks and operating systems. - Ensuring networks and operating systems are running smoothly. - Monitor access to computers and computer systems. - Find and troubleshoot hardware and software problems. - Maintain the security of organisation's information and information technology (IT) systems. - Implementing security on the intranet. - Setting up of working e-mail accounts and mailing lists. - Management and integration of databases. - Performing periodic backup of data. - Liaise with hardware and software suppliers to purchase equipment.