Kurt Duggan Email and Phone Number

Built out a brand-new org (Fan-Based Marketing) within the company focused on building product to create more value for fans by presenting them with time-sensitive offers through the best communication channel (email, app push, web push, SMS) at the most opportune moments in their journey. Scaled up a Customer Data Platform (CDP) connecting to numerous in-house data sources to build complete fan profiles which were used to communicate these offers on behalf of multiple business units including Ticketmaster, Live Nation Concerts, Venues, Sponsorship and more.Led assessment, negotiation, and adoption of new SMS and web push partners to be used across the Live Nation organization. Built a scalable solution from the ground up to bring SMS capabilities for 120+ Live Nation venues across the United States.

Headed up all numerous efforts (Product, SEM, Social, Affiliate, Email, etc.) for this pre-series A auto insurance disruptor. Executed various product improvements to raise conversion rates including funnel A/B tests, landing page tests, demographic optimization, reward program implementation and more.

Took Paid Search program in house from an outside agency. In only a few months, grew a once-stagnant Paid Search program to more than double its daily conversions all while shrinking Cost Per Acquisition to below company goals (from 75% over goal). Additionally, scaled app, retargeting and display growth efforts all while working to shape Growth Product as Acquisition Product and Data liaison. Initiated "Canary" program with Data Science to review key KPIs daily to help identify problems before they start; this highlighted a handful of issues that could have become much worse had this program not been started.

Key in both Product and Marketing in taking this on-demand storage startup from pre-series A to post-series C. Grew monthly recurring revenue from low four digits to seven digits in under two years. As with most startups, wore many hats, one of which was leading Product. Responsible for Product design and implementation, including, but not limited to, meeting with key stakeholders to identify opportunities, wireframing, leading Agile scrums, writing product requirements, and communicating these requirements and specs with the Engineering team.Conceptualized and implemented numerous proprietary software solutions ranging from custom-built call center software powered by Twilio to a CRM built in Rails and Angular to our enterprise app developed in Swift. Traveled across the country training new regions on new app features and gathering user feedback to influence future product improvements.Led marketing strategy for this up-and-coming storage startup's user acquisition across paid (AdWords, BingAds), social (Facebook, Instagram), affiliate, PR and traditional (radio, billboard, podcast, etc.) marketing channels.

Oversaw strategy and direction for day-to-day Search Engine Marketing operations for PriceGrabber. Ensured my team of seven hit (and surpassed) quarterly revenue and profit goals as well as created new product and marketing strategies to improve our multi-million dollar spend campaigns in all facets of paid user acquisition.With initiatives I introduced, based on analyses of numerous KPIs, my team grew PriceGrabber's PPC more than 300% Year over Year, allowing me to expand my team's size. These initiatives included: Product managing the creation of new internal keyword generation technology, complete account restructuring, landing page optimization, creation of brand new types of landing pages, and more. We were also consistently in the top rankings in terms of volume for Google's Shopping Ads. Earned a trip to Hawaii as a member of 'CEO Circle' for vastly surpassing goals.In this role, I applied eight years of online marketing insight for platforms including but not limited to Google AdWords, Bing AdCenter, Facebook, YouTube, Google Shopping (Product Listing Ads - PLA), Bing Product Ads, Yahoo! Stream Ads, and Various Remarketing Platforms (Criteo, BuySight, GDN).

Managed multiple markets (LatAm, UK, CA, and US) across multiple engines (Google, Bing). Used Marin for bid management of these accounts that contained tens of millions of keywords.Implemented Product Listing Ads (PLA/Google Shopping) for PriceGrabber. Worked with multiple internal tech teams to ensure the implementation was executed up to the standards Google set. Conceptualized entire execution from feed formatting, account setup, campaign bid management and necessary intra-day API calls. This resulted in our being the top CSE (Comparison Shopping Engine) on Google still to this day.Additionally, was chosen amongst all SEM Managers to fly to our London office to foresee PPC implementation by a new manager local to the UK whom I was given as a direct report.

Started off with secondary markets and sites, but quickly grew one of those sites to higher volume/profit than our main site by utilizing large-scale keyword expansion, bid optimizations using Marin and improving existing landing page experiences to help improve redirect rate once traffic was received - amongst other optimizations.Due to this extreme growth, was given more responsibility by managing accounts from the main site in the US market which helped me gain Senior status on the team.

At the time of my departure, I was the Product Lead for all Creative Strategists (a team of 50+) at Yahoo!. When it came to the (at the time) impending Search Alliance between Yahoo! and Microsoft, I flew to Seattle to align our existing tools with their tools and come up with a Product roadmap on what was needed to get parity between the toolsets.Optimizing pay-per-click (PPC) ad campaigns for various multi-million dollar companies (including The New York Times, Oakley, Equifax and more). This includes, but is not limited to, using Search Engine Marketing (SEM) expertise to write compelling, targeted ad copy, optimize bids, generate keywords and structure accounts. Creating high CTR, low CPA display advertising.

Optimizing pay-per-click (PPC) ad campaigns for various multi-million dollar companies (including The New York Times, Oakley, Equifax and more). This includes, but is not limited to, using Search Engine Marketing (SEM) expertise to write compelling, targeted ad copy, optimize bids, generate keywords and structure accounts. Creating high CTR, low CPA display advertising.