Kurt Friederichs Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin Area

Responsible for the planning and implementation of consumer marketing initiatives in grocery, convenience store and independent cafe channels. Developed and managed online B2B and consumer ecommerce sites, realizing significant year over year growth and 10+% conversion rates. Oversaw development of new brands and brand packaging. Managed brand equity positions through research, support development, association reinforcement and everyday brand maintenance. Directed integrated advertising efforts through internet, radio, TV and community mediums.

Designed and oversaw development of primary packaging and collateral for Eldon, an office and organizational products division of Newell-Rubbermaid with over $400 million sales and annual growth of over $30 million.

Principal internal creative source for packaging graphic redesigns and extensions for this international brewer with over $2 billion annual sales. Integrated consumer research into package designs, planograms, and support campaigns. Managed package development with outside creative agencies from concept through print production. Directed redesign of company’s most prestigious brand line – Henry Weinhard’s.

Directed development of both primary and secondary packaging from concept through print production for this Fortune 500 brewer with over $1 billion annual sales. Established and directed staff of six designers and production support that served as the company’s primary creative source for POS, direct mail, sales support materials, corporate video and multimedia presentations.