Kurt Friederichs work email
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Confident and capable, results-oriented senior marketing professional with significant and progressive experience in the beverage and consumer products industries. Heavy emphasis in brand and package development, brand building, and support marketing. Experience includes web development and management, ecommerce, consumer research, brand name generation, product packaging development, collateral design, consumer promotions, media support and community relations.Specialties: Web and ECommerce Management, brand development and support, product packaging extensions, media and community relations.
Gressco Ltd.
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Website Marketing ManagerGressco Ltd.Madison, Wi, Us
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Marketing ManagerSteep & Brew Coffee Roasters Jun 2003 - Nov 2018Madison, Wisconsin AreaResponsible for the planning and implementation of consumer marketing initiatives in grocery, convenience store and independent cafe channels. Developed and managed online B2B and consumer ecommerce sites, realizing significant year over year growth and 10+% conversion rates. Oversaw development of new brands and brand packaging. Managed brand equity positions through research, support development, association reinforcement and everyday brand maintenance. Directed integrated advertising efforts through internet, radio, TV and community mediums.
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Senior DesignerNewell Rubbermaid, Madison, Wi 2000 - 2003Designed and oversaw development of primary packaging and collateral for Eldon, an office and organizational products division of Newell-Rubbermaid with over $400 million sales and annual growth of over $30 million. -
Design ManagerThe Stroh Brewery Company, Detroit, Mi 1996 - 1999Principal internal creative source for packaging graphic redesigns and extensions for this international brewer with over $2 billion annual sales. Integrated consumer research into package designs, planograms, and support campaigns. Managed package development with outside creative agencies from concept through print production. Directed redesign of company’s most prestigious brand line – Henry Weinhard’s.
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Marketing Communications ManagerG. Heileman Brewing Company, La Crosse, Wi 1992 - 1996Directed development of both primary and secondary packaging from concept through print production for this Fortune 500 brewer with over $1 billion annual sales. Established and directed staff of six designers and production support that served as the company’s primary creative source for POS, direct mail, sales support materials, corporate video and multimedia presentations.
Kurt Friederichs Skills
Frequently Asked Questions about Kurt Friederichs
What company does Kurt Friederichs work for?
Kurt Friederichs works for Gressco Ltd.
What is Kurt Friederichs's role at the current company?
Kurt Friederichs's current role is Website Marketing Manager.
What is Kurt Friederichs's email address?
Kurt Friederichs's email address is ku****@****tds.net
What is Kurt Friederichs's direct phone number?
Kurt Friederichs's direct phone number is +160822*****
What skills is Kurt Friederichs known for?
Kurt Friederichs has skills like Packaging, Brand Management, Graphic Design, Integrated Marketing, Marketing, Consumer Products, Brand Development, Sales, Management, Direct Mail, Marketing Communications, Marketing Research.
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