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An experienced marketing, strategy, and business development professional, I've had a great run from small town beginnings and a college dropout to a reasonably successful career and financial independence. But I was lucky to have been helped by many people along the way who shared insight and taught skills that enabled me to reach this stage. Now it's time to return the favor. I retired early to give back; sharing my experiences and skills with underserved communities in hopes others can pick up a tip or insight that enables them to advance their lives for the better. Happy to connect to discuss ideas for improving our community and serving those less fortunate. --------------------------------------------------------------------------------------------I’m adept at discovering and leveraging consumer insights to solve business issues and create growth opportunities. I’ve led the revitalization of existing businesses as well as the creation of new consumer focused programs and experiences by integrating macro trends, competitive analysis, and consumer insights. I’m experienced working in cross functional environments and have proven organizational agility to shape and drive a strategic vision across all levels of an organization. Skills include: • Business & Customer Strategy • Consumer Marketing• Consumer Research & Insights • Product and Service Innovation• Category (P&L) Management • Cross Functional Team Leadership• Industry and Market Analysis • Business Development
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Vp Of Giving BackSaint Paul, Mn, Us
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Vp Of Giving BackJan 2024 - PresentI retired early to volunteer and give back by sharing my skills and experience with the community
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Business MentorScore Mentors Twin Cities Mar 2024 - PresentMinneapolis, Minnesota, UsSupport entrepreneurs and small business owners in achieving the success they desire -
VolunteerTwin Cities R!Se Sep 2023 - PresentMinneapolis, Minnesota, UsTwin Cities R!se transforms the lives of those impacted by racial or socio-economic barriers through Personal Empowerment, career training, and meaningful employment -
VolunteerPrepare + Prosper Jun 2023 - PresentSt. Paul, Minnesota, UsHelping clients navigate their tax returns and sharing services to help improve their financial situation -
Mentor, Cardinal VenturesStanford University Nov 2022 - Apr 2024Stanford, Ca, UsI was named a Mentor for Stanford University's startup accelerator, Cardinal Ventures, which supports Stanford's leading entrepreneurs. http://www.cardinalventures.org -
Mentor Tech Incubator, Usc Marshall School Of BusinessUniversity Of Southern California - Marshall School Of Business Oct 2022 - Apr 2024Los Angeles, Ca, UsThe University of Southern California, located in the heart of Los Angeles, is one of the world's leading universities. I was asked to be a Mentor at the USC Marshall Greif Incubator, which accelerates the development of its top student and alumni entrepreneurs. -
Mentor, Health Tech IncubatorVolunteers Of America Jul 2022 - Apr 2024Alexandria, Va, UsVolunteers of America is a nonprofit founded in 1896 dedicated to helping the most vulnerable members of society. I was asked to be a Mentor for its Health Tech Incubator based on my experience with Itiliti Health -
Founder/CooItiliti Health Aug 2019 - Apr 2024Eden Prairie, Minnesota, UsItiliti Health’s ambition is to simplify and auto adjudicate the entire prior authorization process for payers (and by extension, providers). Our first release is a stand-alone product that addresses the specific problem of how providers determine the need for a prior authorization.Our product- PA Checkpoint- allows a provider to determine the need for a prior authorization in real time, thereby reducing calls and unnecessary PA submissions to the payer. Our clients realize millions in annual savings due to double digit reductions in call volume, call duration, and Prior Authorization submissions.Contact me at khulander@itilitihealth.com for more information. -
Sr Director Business And Product DevelopmentBlue Cross And Blue Shield Of Minnesota May 2015 - Aug 2019Eagan, Mn, UsLed team of clinical and non clinical product developers to create new programs and services for our covered population. Skills leveraged include design thinking, experience mapping, primary and secondary research, startup ecosystem assessment, agile project management, business modeling, business canvas creation, and value proposition development. -
Director Of Product Management And Health InnovationBlue Cross And Blue Shield Of Minnesota Jul 2013 - Apr 2015Eagan, Mn, UsLed product team for wellness programs. Charged with changing the portfolio to embrace the consumerization of healthcare. Led market assessment, vision setting, strategic planning, portfolio management and new product introduction and testing
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FounderAlidade Associates May 2012 - Jul 2013A boutique consulting LLC focused on providing client partners with consumer centric strategies to support business planning, new product roadmaps, and improved customer experience and engagement- Developed a consumer-centric business strategy for entering the health product ecosystem and a pipeline of product development concepts through integration of consumer insights, company capabilities, and macro trends- Created analysis of consumer insights and provided guidance on value proposition development for a new retail health experience.
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General Manager Health BusinessBest Buy Jun 2010 - May 2012Richfield, Minnesota, UsLeader of cross-functional team charged with incubating and growing a new business in the healthcare ecosystem. Led business planning and development of comprehensive vision and strategy. This encompassed consumer experience, segmentation and targeting, opportunity identification and evaluation, business modeling, and creation of value proposition and marketing strategy. • Created and successfully evangelized a new strategy in the health category resulting in $2+ million in venture funding and project designation as an enterprise growth strategy by C level executives. • Identified consumer health needs and launched a Health Technology Department into market, delivering a differentiated consumer experience with sales exceeding target and customer satisfaction scores over 90%.• Managed development of Best Buy Health consumer engagement plan including social leverage, digital content strategy, Biggest Loser television tie-in, and online experience creation driving sales exceeding goal by 50%. • Revitalized existing fitness products business through improved customer experience and optimized product selection resulting in 100% YoY revenue growth and trend to $100M+ annual sales in first year.• Drove research and strategy work leading to correct segmentation, positioning and branding of the new experience as well as clarity of consumer targets. -
Strategic Marketing & Innovation DirectorBest Buy Sep 2008 - Jun 2010Richfield, Minnesota, UsLed strategy creation and new business model development for a newly formed business unit- Secondary Markets• Created strategic roadmap identifying new value propositions and business models for the enterprise leveraging existing and newly acquired corporate capabilities.• Spearhead the identification, development, and validation of a new discount retail concept with estimated annual revenue potential $600M+. Concept successfully launched in 2011 with 6 new locations approved in 2012.• Evangelized, incubated, and scaled an electronics trade-In program from test to national rollout which now generates over $500M annual incremental revenue to the Best Buy enterprise.• Created and directed multiple new service and revenue models by combining customer insights with Best Buy's unique set of assets and capabilities.
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Marketing Director, Growth InitiativesBest Buy Jun 2007 - Sep 2008Richfield, Minnesota, UsPart of an elite skunk-works team charged with identifying and developing new growth opportunities within Best Buy. • Created “secondary markets” strategic framework melding consumer knowledge and organizational capabilities into identification of significant growth opportunity resulting in a company acquisition and creation of the Secondary Markets business team• Led value proposition development and marketing support for launch of expanded assortment of in store financial services products and new financial services store experience• Led consumer insight discovery and value proposition creation for BBY mobile broadband service.
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Customer Centricity Consumer Marketing LeaderBest Buy Jan 2004 - May 2007Richfield, Minnesota, UsLeader of all consumer work focused on small business and the Middle America customer segments including research to develop new customer experiences and services as well as creation and implementation of marketing campaigns, value propositions, and in-market validation of concepts. • Leader of multiple segmentation and consumer profiling projects resulting in revised positioning, messaging, and consumer value proposition creation for small business and core middle class customer.• Identified dominant needs of small business owners and addressed these needs by created the Reward Zone for Business loyalty program, leveraging content marketing to increase profitability of program members by 15%.• Designed and implemented a comprehensive regional grand opening marketing strategy for customer acquisition resulting in capture of 2M new small business customers into Best Buy customer database in regional test• Development of new in store experiences designed to address unique needs of small business owners• Partner development with trade associations, small business association, and local governments to enable efficient local market activation
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Consumer Marketing Leader For Innovation Development TeamBest Buy Jan 2003 - Dec 2003Richfield, Minnesota, UsSpearheaded identification and evaluation of multiple venture opportunities for Best Buy in the health ecosystem.• Led research identifying opportunity gaps in the health care delivery experience for both patients and doctors.• Led development of customer target, consumer needs assessment, and value proposition creation for a new retail health concept that became a first of its kind store called EQ-Life.• Trained in the Strategos Innovation Process developed by Gary Hamel
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Marketing ManagerBest Buy 2001 - 2003Richfield, Minnesota, Us• Co-creator of the Reward Zone Loyalty Program as member of customer strategy project team• Developed comprehensive multi-channel marketing plans including merchandising, events, loyalty, print, digital and promotional tie-ins to successfully drive growth in the entertainment category and maximize trade dollar utilization.
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Associate Marketing ManagerThe Pillsbury Company 1998 - 2000Us• Conceived and launched “take-n-bake” line of frozen dough products for in-store bakery channel which exceeded distribution and sales goals• Jointly managed multimillion dollar P&L for Pillsbury breakfast product portfolio -
Executive DirectorStudent Housing Corporation 1992 - 1996Leader of non-profit housing corporation with P & L responsibility and accountability for all aspects of operation. Key accomplishment was executing successful turnaround strategy to return company from near bankruptcy to financial viability.
Kurt Hulander Skills
Kurt Hulander Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing & Strategy -
Stanford UniversityInnovation Master Series- Design Thinking And The Art Of Innovation
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University Of MichiganBachelor Of Arts (B.A.)
Frequently Asked Questions about Kurt Hulander
What company does Kurt Hulander work for?
Kurt Hulander works for
What is Kurt Hulander's role at the current company?
Kurt Hulander's current role is VP of Giving Back.
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Kurt Hulander's email address is ku****@****smn.com
What is Kurt Hulander's direct phone number?
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What schools did Kurt Hulander attend?
Kurt Hulander attended University Of Michigan - Stephen M. Ross School Of Business, Stanford University, University Of Michigan.
What skills is Kurt Hulander known for?
Kurt Hulander has skills like Business Strategy, New Business Development, Innovative Thinking, Marketing Strategy, P&l Management, Strategic Partnerships, Strategic Thinking, Consumer Healthcare, Cross Functional Team Leadership, Thought Leadership, Creative Problem Solving, Strategy.
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