Kurt Hulander Email & Phone Number

Saint Paul, MN, US

I retired early to volunteer and give back by sharing my skills and experience with the community

Minneapolis, Minnesota, US

Support entrepreneurs and small business owners in achieving the success they desire

Minneapolis, Minnesota, US

Twin Cities R!se transforms the lives of those impacted by racial or socio-economic barriers through Personal Empowerment, career training, and meaningful employment

St. Paul, Minnesota, US

Helping clients navigate their tax returns and sharing services to help improve their financial situation

Stanford, CA, US

I was named a Mentor for Stanford University's startup accelerator, Cardinal Ventures, which supports Stanford's leading entrepreneurs. http://www.cardinalventures.org

Los Angeles, CA, US

The University of Southern California, located in the heart of Los Angeles, is one of the world's leading universities. I was asked to be a Mentor at the USC Marshall Greif Incubator, which accelerates the development of its top student and alumni entrepreneurs.

Alexandria, VA, US

Volunteers of America is a nonprofit founded in 1896 dedicated to helping the most vulnerable members of society. I was asked to be a Mentor for its Health Tech Incubator based on my experience with Itiliti Health

Eden Prairie, Minnesota, US

Itiliti Health’s ambition is to simplify and auto adjudicate the entire prior authorization process for payers (and by extension, providers). Our first release is a stand-alone product that addresses the specific problem of how providers determine the need for a prior authorization.Our product- PA Checkpoint- allows a provider to determine the need for a.

Eagan, MN, US

Led team of clinical and non clinical product developers to create new programs and services for our covered population. Skills leveraged include design thinking, experience mapping, primary and secondary research, startup ecosystem assessment, agile project management, business modeling, business canvas creation, and value proposition development.

Eagan, MN, US

Led product team for wellness programs. Charged with changing the portfolio to embrace the consumerization of healthcare. Led market assessment, vision setting, strategic planning, portfolio management and new product introduction and testing

A boutique consulting LLC focused on providing client partners with consumer centric strategies to support business planning, new product roadmaps, and improved customer experience and engagement- Developed a consumer-centric business strategy for entering the health product ecosystem and a pipeline of product development concepts through integration of.

Richfield, Minnesota, US

• Leader of cross-functional team charged with incubating and growing a new business in the healthcare ecosystem. Led business planning and development of comprehensive vision and strategy. This encompassed consumer.
• Created and successfully evangelized a new strategy in the health category resulting in $2+ million in venture funding and project designation as an enterprise growth strategy by C level executives.
• Identified consumer health needs and launched a Health Technology Department into market, delivering a differentiated consumer experience with sales exceeding target and customer satisfaction scores over 90%.
• Managed development of Best Buy Health consumer engagement plan including social leverage, digital content strategy, Biggest Loser television tie-in, and online experience creation driving sales exceeding goal by 50%.
• Revitalized existing fitness products business through improved customer experience and optimized product selection resulting in 100% YoY revenue growth and trend to $100M+ annual sales in first year.
• Drove research and strategy work leading to correct segmentation, positioning and branding of the new experience as well as clarity of consumer targets.

Richfield, Minnesota, US

• Led strategy creation and new business model development for a newly formed business unit- Secondary Markets
• Created strategic roadmap identifying new value propositions and business models for the enterprise leveraging existing and newly acquired corporate capabilities.
• Spearhead the identification, development, and validation of a new discount retail concept with estimated annual revenue potential $600M+. Concept successfully launched in 2011 with 6 new locations approved in 2012.
• Evangelized, incubated, and scaled an electronics trade-In program from test to national rollout which now generates over $500M annual incremental revenue to the Best Buy enterprise.
• Created and directed multiple new service and revenue models by combining customer insights with Best Buy's unique set of assets and capabilities.

Richfield, Minnesota, US

• Part of an elite skunk-works team charged with identifying and developing new growth opportunities within Best Buy.
• Created “secondary markets” strategic framework melding consumer knowledge and organizational capabilities into identification of significant growth opportunity resulting in a company acquisition and creation of the.
• Led value proposition development and marketing support for launch of expanded assortment of in store financial services products and new financial services store experience
• Led consumer insight discovery and value proposition creation for BBY mobile broadband service.

Richfield, Minnesota, US

• Leader of all consumer work focused on small business and the Middle America customer segments including research to develop new customer experiences and services as well as creation and implementation of marketing.
• Leader of multiple segmentation and consumer profiling projects resulting in revised positioning, messaging, and consumer value proposition creation for small business and core middle class customer.
• Identified dominant needs of small business owners and addressed these needs by created the Reward Zone for Business loyalty program, leveraging content marketing to increase profitability of program members by 15%.
• Designed and implemented a comprehensive regional grand opening marketing strategy for customer acquisition resulting in capture of 2M new small business customers into Best Buy customer database in regional test
• Development of new in store experiences designed to address unique needs of small business owners
• Partner development with trade associations, small business association, and local governments to enable efficient local market activation

Richfield, Minnesota, US

• Spearheaded identification and evaluation of multiple venture opportunities for Best Buy in the health ecosystem.
• Led research identifying opportunity gaps in the health care delivery experience for both patients and doctors.
• Led development of customer target, consumer needs assessment, and value proposition creation for a new retail health concept that became a first of its kind store called EQ-Life.
• Trained in the Strategos Innovation Process developed by Gary Hamel

Richfield, Minnesota, US

• Co-creator of the Reward Zone Loyalty Program as member of customer strategy project team
• Developed comprehensive multi-channel marketing plans including merchandising, events, loyalty, print, digital and promotional tie-ins to successfully drive growth in the entertainment category and maximize trade.

US

• Conceived and launched “take-n-bake” line of frozen dough products for in-store bakery channel which exceeded distribution and sales goals
• Jointly managed multimillion dollar P&L for Pillsbury breakfast product portfolio

Leader of non-profit housing corporation with P & L responsibility and accountability for all aspects of operation. Key accomplishment was executing successful turnaround strategy to return company from near bankruptcy to financial viability.

Mba, Marketing & Strategy

Innovation Master Series- Design Thinking And The Art Of Innovation

Bachelor Of Arts (B.A.)