Kurt Hunzeker

Kurt Hunzeker Email and Phone Number

C-Suite Sports Executive | Creative Disruptor & Positive Change Agent | DEIB Champion | Global CMO Growth Council Collaborator | TITAN 100 Honoree @ National Lacrosse League (NLL)
Kurt Hunzeker's Location
Tampa, Florida, United States, United States
Kurt Hunzeker's Contact Details
About Kurt Hunzeker

Versatile revenue generator, content creator and C-suite leader with 25+ years of experience translating analytics into action, developing successful business strategies, building award-winning brands, and mentoring high-performing teams.

Kurt Hunzeker's Current Company Details
National Lacrosse League (NLL)

National Lacrosse League (Nll)

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C-Suite Sports Executive | Creative Disruptor & Positive Change Agent | DEIB Champion | Global CMO Growth Council Collaborator | TITAN 100 Honoree
Kurt Hunzeker Work Experience Details
  • National Lacrosse League (Nll)
    Executive Vice President, Commercial Operations
    National Lacrosse League (Nll) Feb 2023 - Present
    Philadelphia, Pa, Us
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  • Titan 100
    Honoree
    Titan 100 Oct 2024 - Present
    Colorado, St Louis, Georgia, Phoenix, Philadelphia, Wisconsin , Chicago, Tampa Bay, Us
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  • Ana Aimm
    Executive Committee Co-Chair, Modern Marketing
    Ana Aimm Feb 2024 - Present
    Los Angeles, California, Us
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  • Stadia Ventures
    Advisor, Judge And Mentor
    Stadia Ventures 2015 - Present
    St Louis, Missouri, Us
    Mentored GameFace.AI, an early-stage investment sports video analysis startup in the Fall 2020 cohort that sold for $24 million in September 2021; served as a strategic advisor and frequent judge of annual accelerators since Stadia's inception in 2015.
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  • Major League Baseball
    Vice President, Minor League Business Operations
    Major League Baseball Jan 2021 - Feb 2023
    New York, New York, Us
    Oversee all business-driving and revenue-generating functions of MLB’s restructured player development system and its 120 MiLB teams: national commercial sales and partnership activation, marketing and communications, content strategy and creation, media production and multimedia platforms, community relations and fan engagement, ticketing strategy, licensed products, and ecommerce.
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  • Xfl
    President, St. Louis Battlehawks
    Xfl Jul 2019 - Apr 2020
    Greenwich, Ct, Us
    Led all fan engagement and team business operations for St. Louis’ first homegrown professional football franchise, including talent acquisition, ticket sales, corporate partnerships, marketing, content creation, communications, community initiatives, social media channels, and the gameday/venue experience.Established the overall business strategy for the startup XFL team, from building the brand foundation – core values, vision and purpose – to developing the initial marketing plan authentically engaging would-be consumers directly and embracing the St. Louis community’s orphaned love of pro footballExceeded all major business goals at the time when the season suspended due to the global pandemic, including:• Total revenue (58.5% above goal; likely 97% above goal if season completed)• Most tickets sold (led XFL; 38% above goal; likely 66.7% above goal)• Best total and per-game attendance (led XFL; 11.4% more than second place)• Most merchandise sales (led XFL; 211.6% above goal; likely 407.8% above goal)• Most social media followers (led XFL; 25.3% more than second place)• Highest gameday experience rating (led XFL; 81 Net Promoter Score)Promoted a fiscally-responsible and -opportunistic economic mindset, capitalizing on publicity’s earned media potential and corporate partners’ brand power to boost relevancy, fandom and revenues• Signed 12 Founding Partnerships, including national brands with deep, local market connections such as Anheuser-Busch InBev, Centene and McDonald’s• Secured an additional $1 million+ in operational cost savings via value-in-kind media trades, corporate partnership product and/or services, and additional marketing resourcesHired and managed the 22-person front office across all business functions highlighted above
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  • Minor League Baseball
    Vice President, Marketing Strategy & Research
    Minor League Baseball Jan 2015 - Jun 2019
    New York, Ny, Us
    Built, enacted and measured the go-to-market corporate partnership and fan engagement strategies, focused on brand amplification, consumer acquisition, and unprecedented revenue growth for MiLB’s national commercial sales and marketing enterprise representing all 160 MiLB communities.Created MiLB Copa de la Diversión™ (the “Fun Cup”), a new, season-long event series now featuring 92 MiLB Clubs adopting culturally-relevant on-field personas and ballpark experiences reflecting and celebrating the unique heritage and contributions of their respective Hispanic communities• Total revenue exceeded $6.8 million during the inaugural season and more than $30 million through three years; Copa-designated game attendance up 20.4%; more than $10 million in merchandise sales for Copa-specific licensed products; Copa-related earned media value exceeds $6.5 million, with more than 5 billion impressionsDesigned and implemented MiLB’s 10-year strategic marketing plan in 2017, including its first-ever national campaign, MiLB It’s Fun to Be a Fan®, amplifying all 160 MiLB Clubs’ fan recruitment and engagement efforts, with a goal to eclipse 50 million attendees by 2026 (projected 20.8% increase)• MiLB reversed downward attendance trends with positive attendance increase in 2017 to more than 41.8 million total attendees despite playing 100+ fewer games due to weather Crafted the award-winning Esurance #CallUpWorthy social and digital media campaign celebrating the iconic moment when a player reaches the majors; social-dominant content generated more than 600 million impressions over two yearsEstablished MiLB’s marketing analytics department to serve three primary functions: set the go-to-market partnership sales strategy based on existing fan demographics; quantify and valuate the ROI of all partners’ activation campaigns; and find new opportunities to drive game attendance
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  • Maryville University
    Adjunct Professor
    Maryville University Aug 2014 - Dec 2014
    St. Louis, Mo, Us
    Taught the next generation of sports business executives at the Rawlings Sport Business Management program at Maryville University, with a focus on predictive analytics, sport in the global marketplace and innovative marketing solutions.
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  • Rawlings Sporting Goods
    Senior Director, Brand Marketing
    Rawlings Sporting Goods Oct 2010 - Dec 2014
    Managed the global brand marketing and media buying efforts for the iconic sports brand, focusing on creating engagement platforms targeting next-level players, coaches and parents to maximize brand awareness, drive purchase intent and generate revenues with high-potential consumers worldwide.Created and spearheaded the comprehensive, multi-stage marketing rollout plan and execution of Rawlings’ new football helmet product line launch, surpassing initial sales projections by 473%Built first-ever global integrated campaign and led development of marketing rollout in support of new Japan-based operations, with expanded marketing efforts in Australia and Latin AmericaSpearheaded the creation of Rawlings’ in-house digital development team and all new digital marketing and social media platforms, including the complete reconstruction of Rawlings.com
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  • Rawlings Sporting Goods
    Brand Marketing Director
    Rawlings Sporting Goods Mar 2010 - Oct 2010
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  • Active Network
    Director, Business Development, Integrated Marketing Sales
    Active Network 2007 - 2010
    Plano, Tx, Us
    Established, cultivated and turned sales leads into strategic partnerships with Fortune 500 companies by creating integrated marketing platforms connecting brands with active lifestyle consumers/sports participants across the U.S.
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  • Business Of Sports Network
    Columnist
    Business Of Sports Network 2007 - 2010
  • Sparts Marketing
    Founder
    Sparts Marketing 2005 - 2007
    Developed creative solutions for sports marketers in every facet of their sports marketing mix: from designing comprehensive brand identity systems to building unique sponsorship platforms and signing new corporate partners.
  • Kids Scorecard
    Vice President, Sales, Marketing & Corporate Partnerships
    Kids Scorecard 2005 - 2007
    Built every aspect of the promotional startup's external business operations: from brand marketing (identity systems, sales and sponsorship collateral, point-of-sale) to sales (business development, account management, P&L, CRM, retail distribution channel) and the design and production of every product line.
  • Relay Worldwide
    Account Supervisor
    Relay Worldwide 2003 - 2005
    Chicago, Il, Us
    Pitched new business opportunities and managed multiple experiential marketing and sponsorship initiatives for corporate clients and professional sports properties, including Cingular Wireless, Ford Motor Co., the NBA and Nike.
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  • Team Marketing Report, Inc.
    Director, Business Development & Marketing; Former Editor
    Team Marketing Report, Inc. 2000 - 2002
    Oversaw all new business endeavors and marketing alliances designed to generate company awareness and establish new revenue streams; covered entire sports business industry as leading expert on sports brand marketing.
  • The Zipatoni Company
    Assistant Account Executive
    The Zipatoni Company 1999 - 2000
    Managed the development and execution of strategic marketing solutions for Miller Brewing Company and Bacardi USA’s portfolio of brands.
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  • University Of Missouri
    Development Intern
    University Of Missouri 1998 - 1999
    Columbia, Mo, Us
    Developed strategies and sales collateral materials aimed to recruit recent graduates to donate to the fundraising division of the athletics department.
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Kurt Hunzeker Skills

Sports Marketing Public Relations Business Development Sponsorship Marketing Strategy Relationship Marketing Digital Marketing Sports Social Media Marketing Integrated Marketing Advertising Marketing Online Advertising Social Media Event Planning Brand Management Graphic Design Sales Marketing Communications Leadership Event Management Email Marketing Brand Development Entrepreneurship Account Management Copywriting Mobile Marketing Online Marketing Trade Shows Start Ups Brand Awareness Crm Digital Media Product Marketing Direct Marketing Market Planning Facebook Social Networking Creative Direction Marketing Management Marketing Research Strategic Partnerships Digital Strategy Press Releases Management Strategy New Business Development Strategic Planning Media Relations Customer Relationship Management

Kurt Hunzeker Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Journalism (Strategic Communication)

Frequently Asked Questions about Kurt Hunzeker

What company does Kurt Hunzeker work for?

Kurt Hunzeker works for National Lacrosse League (Nll)

What is Kurt Hunzeker's role at the current company?

Kurt Hunzeker's current role is C-Suite Sports Executive | Creative Disruptor & Positive Change Agent | DEIB Champion | Global CMO Growth Council Collaborator | TITAN 100 Honoree.

What is Kurt Hunzeker's email address?

Kurt Hunzeker's email address is ku****@****mlb.com

What is Kurt Hunzeker's direct phone number?

Kurt Hunzeker's direct phone number is +131457*****

What schools did Kurt Hunzeker attend?

Kurt Hunzeker attended University Of Missouri-Columbia.

What skills is Kurt Hunzeker known for?

Kurt Hunzeker has skills like Sports Marketing, Public Relations, Business Development, Sponsorship, Marketing Strategy, Relationship Marketing, Digital Marketing, Sports, Social Media Marketing, Integrated Marketing, Advertising, Marketing.

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