Kurt Illian Email & Phone Number

Scranton, PA, US

Helping organizations utilize online communication tools in an effort to reap the desired outcomes such as increased ecommerce sales or improved engagement. We maximize marketing channels such as organic and paid search, email, social, affiliates and mobile in an effort to produce profitable growth.

• Provided the strategy, planning and execution of online marketing programs including email, search engine optimization & social media for a Inc. 5000 company with over $5MM in sales. Strategized and managed the.
• Increased email marketing revenue 56% year-over-year
• Improved ecommerce conversion rate 25% and holiday revenue 35%
• Reduced website bounce rate 6% while increasing the average time spent on the website by 11%

Developed online marketing strategies for FastPivot, an ecommerce service company, to increase ROI in addition to optimizing the website to improve user experience, conversion rates and branding. Created customer engagement solutions to increase customer loyalty and provided strategic planning to foster long-term relationships leading to increased sales.

As a Sr. Marketing Analyst, I am constantly analyzing our corporate marketing initiatives and using data to define and measure our KPI’s across a variety of mediums. I am also using this data to drive search engine marketing strategies and initiatives, both organic and paid, for a variety of B2B products and services. I am leveraging online analytic.

• During my time as the VP of Business Development, I developed strategic partnerships to provide expanded product and service offerings to improve existing customer relationships and acquisition of new customers. As the.
• Used data to provide insight and make changes to current marketing programs to maximize ad spend.
• Improved paid search conversion rate over 100% while reducing CPA.
• Developed and deployed strategic partnerships with an online video technology company and an on-site search company.
• Launched successful product campaigns via a multitude of mediums including e-mail, direct mail and webinars.
• Built a proficient marketing process in launching campaigns to maximize delivery and execution of campaigns.

• As the Director of eCommerce at Neeps, I managed over 30 e-commerce websites including The Ferret Store, Active K9, Rabbit Central, Critter Store and others for this company listed No. 498 in the Internet Retailer Top.
• Implemented and launched direct-to-consumer e-mail marketing program.
• Developed customer retention programs that effectively re-engaged legacy customers.
• Optimized conversion process on multi-million dollar eCommerce property and successfully increased conversion rate 20%.
• Developed and launched effective SEO strategy and gained market share in competitive keyword and phrases.
• Managed the strategy, design and deployment of over ten new web properties.

• Early in my career at Solid Cactus I had the opportunity to provide solutions for, and work closely with, several clients including Delaware North Companies, Lance Armstrong Foundation, Taylor Made Adidas Golf, Museum.
• Worked with sales team and engineers to develop solutions for complex eCommerce requirements.
• Built effective eCommerce strategies for top clients such as Delaware North Companies, Lance Armstrong Foundation, Taylor Made Adidas Golf and Museum of Fine Arts, Boston.
• Managed team of Account Managers responsible for client communication, goal and delivery of a finished product.
• First hire at Solid Cactus, a new company founded in 2002.