Kurtis Alward Email & Phone Number

Salt Lake City, Ut, Us

Jersey City, New Jersey, Us

• Within the first 8 months, established 11 new categories-- Increased profit +508% and revenue +333% from $12mm in media spend-- Played a utility role to tackle high-priority objectives and company priorities-- Generated numerous process efficiencies to aid the professional growth of 5+ analysts

• 18yrs+ SEM experience (PPC, Display, YouTube, SEO, Paid Social, marketing strategy, etc.)• Analytical, goal-driven SEM expert specializing in high-level business strategy through in-platform SEM execution, working cross-functionally to deliver key business results• History of generating growth vs. previous managers (ex: improved rev 184%/profit 550% over 3yrs)

Raleigh, North Carolina, Us

• Led startup P&L, achieving profitability within 1yr, growing to $13mm revenue/$2.1mm profit TTM• Built and managed 7 websites, leading 3 analysts to manage CRO testing and lead pricing (CPL/CPA)• Launched child lead/cross-selling UX and shared lead capabilities to maximize revenue/lead• Developed bid testing and operational processes to drive maximum ROI and team efficiency

Santa Monica, California, Us

• Owned a $48mil/yr P&L across 6 paid search accounts, including YouTube and Display• Achieved ~$1.2mil/yr in cost savings (-39%) within 3 months through supply optimization• Implemented a lead scoring model and MTA solution, managed quarterly forecasting and budgeting, and modeled outcomes based on inventory scarcity and buyer/demand volatility

Draper, Ut, Us

• Managed $5mm in spend, increasing YoY profit +59%, +65%, +78% over the first 3 years• Leveraged 4 paid web properties across 5 paid accounts (Search and Display)• Created profitability models to secure $287k in partner funding for tests & volume growth

Draper, Ut, Us

• Managed a team of 9; redirected acquisition to new site, growing sessions from 100 to 815k• Pioneered a new moving vertical through paid revenue, eventually growing into a team of 8

Lehi, Ut, Us

• Managed ~$300k/mo spend, increasing profit +283% during the first 3 months• Revived struggling Display channel back to profitability, exceeding YoY leads & revenue

Draper, Ut, Us

• Managed a team of 3 direct reports and 4 co-managed employees across 11 web properties• Created automated, real-time PPC & workforce mgmt. tool; saved $765k/yr in wasted cost• 2013 Employee Impact Award

Draper, Ut, Us

• Managed $1.1mm paid spend, driving $120k+/mo incremental profit via 3rd-tier ad networks• Trained new employees to manage key PPC accounts and learn operational efficiencies

Portland, Or, Us

• Client-facing manger of 24 accounts and ~$250k/mo in media spend• Managed all SEM tactics (PPC, SEO, Display, social media, analytics analysis)

New York, Ny, Us

• SEM analyst for online education verticals, managing PPC, SEO, and affiliate responsibilities• Used advanced Excel formulas, Pivot Tables & Macros (VBA) to create reporting efficiencies