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Kurtis Alward phone numbers
Experienced SEM Consultant and Senior PPC Strategist of 15+ yrs, focused on executing goal-driven online marketing strategies across paid search and organic channels to maximize return on investment/profitability and increase volume/online reach.Previous & Current Specialties:Pay-per-Click (PPC) StrategistSearch Engine Optimization (SEO)Web Analytics Reporting & AnalysisSocial Media Marketing (SMM)Managerial Experience
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Director Of Paid MediaMadrivoSalt Lake City, Ut, Us -
Senior Sem ManagerForbes Advisor Jan 2024 - PresentJersey City, New Jersey, Us• Within the first 8 months, established 11 new categories-- Increased profit +508% and revenue +333% from $12mm in media spend-- Played a utility role to tackle high-priority objectives and company priorities-- Generated numerous process efficiencies to aid the professional growth of 5+ analysts -
Sem ConsultantFreelance Jan 2007 - Present• 18yrs+ SEM experience (PPC, Display, YouTube, SEO, Paid Social, marketing strategy, etc.)• Analytical, goal-driven SEM expert specializing in high-level business strategy through in-platform SEM execution, working cross-functionally to deliver key business results• History of generating growth vs. previous managers (ex: improved rev 184%/profit 550% over 3yrs)
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Director, Paid MediaHome Solutions Sep 2021 - Sep 2023Raleigh, North Carolina, Us• Led startup P&L, achieving profitability within 1yr, growing to $13mm revenue/$2.1mm profit TTM• Built and managed 7 websites, leading 3 analysts to manage CRO testing and lead pricing (CPL/CPA)• Launched child lead/cross-selling UX and shared lead capabilities to maximize revenue/lead• Developed bid testing and operational processes to drive maximum ROI and team efficiency -
Senior Sem ManagerTruecar, Inc. Jan 2021 - Sep 2021Santa Monica, California, Us• Owned a $48mil/yr P&L across 6 paid search accounts, including YouTube and Display• Achieved ~$1.2mil/yr in cost savings (-39%) within 3 months through supply optimization• Implemented a lead scoring model and MTA solution, managed quarterly forecasting and budgeting, and modeled outcomes based on inventory scarcity and buyer/demand volatility -
Sr. Paid Search LeadClearlink Aug 2016 - Jan 2021Draper, Ut, Us• Managed $5mm in spend, increasing YoY profit +59%, +65%, +78% over the first 3 years• Leveraged 4 paid web properties across 5 paid accounts (Search and Display)• Created profitability models to secure $287k in partner funding for tests & volume growth -
Marketing DirectorClearlink Jan 2015 - Aug 2016Draper, Ut, Us• Managed a team of 9; redirected acquisition to new site, growing sessions from 100 to 815k• Pioneered a new moving vertical through paid revenue, eventually growing into a team of 8
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Sr. Sem ManagerOne On One Marketing Jul 2014 - Jan 2015Lehi, Ut, Us• Managed ~$300k/mo spend, increasing profit +283% during the first 3 months• Revived struggling Display channel back to profitability, exceeding YoY leads & revenue -
Online Marketing ManagerClearlink Jul 2013 - Jul 2014Draper, Ut, Us• Managed a team of 3 direct reports and 4 co-managed employees across 11 web properties• Created automated, real-time PPC & workforce mgmt. tool; saved $765k/yr in wasted cost• 2013 Employee Impact Award
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Paid Search StrategistClearlink Feb 2012 - Jul 2013Draper, Ut, Us• Managed $1.1mm paid spend, driving $120k+/mo incremental profit via 3rd-tier ad networks• Trained new employees to manage key PPC accounts and learn operational efficiencies
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Account ExecutiveAnvil Media, Inc. Jun 2008 - Nov 2009Portland, Or, Us• Client-facing manger of 24 accounts and ~$250k/mo in media spend• Managed all SEM tactics (PPC, SEO, Display, social media, analytics analysis) -
Search AnalystInnovation Ads Oct 2007 - May 2008New York, Ny, Us• SEM analyst for online education verticals, managing PPC, SEO, and affiliate responsibilities• Used advanced Excel formulas, Pivot Tables & Macros (VBA) to create reporting efficiencies
Kurtis Alward Skills
Kurtis Alward Education Details
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Champlain CollegeMarketing Management
Frequently Asked Questions about Kurtis Alward
What company does Kurtis Alward work for?
Kurtis Alward works for Madrivo
What is Kurtis Alward's role at the current company?
Kurtis Alward's current role is Director of Paid Media.
What is Kurtis Alward's email address?
Kurtis Alward's email address is ku****@****ips.com
What is Kurtis Alward's direct phone number?
Kurtis Alward's direct phone number is +180169*****
What schools did Kurtis Alward attend?
Kurtis Alward attended Champlain College.
What are some of Kurtis Alward's interests?
Kurtis Alward has interest in Soccer, Snowboarding, Motorcycles, Hiking, Camping, Mountain Biking, Hockey.
What skills is Kurtis Alward known for?
Kurtis Alward has skills like Ppc, Web Analytics, Sem, Seo, Online Marketing, Microsoft Excel, Social Media Marketing, Google Analytics, Advertising, Google Adwords, Content Strategy, Search Engine Ranking.
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