Kurtis Lewis Email & Phone Number

California, United States

Fountain Valley, California, United States

SocialMedia.org is the confidential, vendor-free membership organization for people leading social media at major companies.

Fountain Valley, California, United States

Orange County, California Area

Cypress, California

Leading new social media marketing strategies yielding higher engagement and increased follower growth. Establishing consistent and overarching brand marketing objectives across digital channels. Managing yearly in-house Facebook marketing budgets. Building custom Facebook audiences, using email database and Facebook Pixels, increasing leads and sales. Collaborating with business groups monthly to deliver specialized marketing efforts that included identifying and working with social media influencers. Monitoring brand health through social listening and continually analyzing competitor data. Selected Accomplishments:• Executed strategy, driving web retail rate of 12% through organic and paid social media marketing plans in 2018.• Created UTM coded Bitly solution, measuring website traffic from social media and email marketing.• Increased follower growth across Yamaha’s social media channels: YouTube +81%, Instagram +39%, Twitter +30%, and Facebook +10%, by optimizing content and strategy based on competitive analysis.

Cypress

Implemented Salesforce’s Sales Cloud across dealer network of 1100. Drafted modules for Yamaha Motor University’s learning management system. Work with dealers daily on lead follow up and best practices for closing the sale.Selected Accomplishments:• Increased dealer lead follow-up by 20% through calls made to dealers with unopened leads.• Outlined and restructured lead capture systems and processes, resulting in higher quality leads.• Established lead scoring system, producing quicker response times for qualified leads.

Orchestrated delivery, return, and repossession of units within Yamaha dealer network. Processed warranty returns and filed carrier claims for damaged units. Tracked shipments and delivered estimated times of arrival for priority product.Selected Accomplishments:• Instituted expedited processes for filing carrier claims, reducing outstanding claims by 50%. • Negotiated carrier contracts for repossession units obtaining optimal rates.

Irvine, California

Led in field sales and merchandising initiatives in Southern California on behalf of Canon.Selected Accomplishment:• Ranked in top 20% of field reps nationwide by building product displays, performing demos, and engaging consumers.

Bachelor’S Degree, Journalism/Media Studies/Marketing

Activities and Societies: Phi Theta Kapa Honor Society

Bachelor’S Degree, Political Science And Government

Activities and Societies: Phi Theta Kapa Honor SocietyStudied local, state, and federal government. Worked alongside a California state.

Associate Of Arts - Aa, Liberal Arts And Sciences, General Studies And Humanities