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A Dynamic Team Leader, Brand Builder, Growth Marketer and Revenue Driver who Transforms the Go-To-Market Approach of leading brands to Accelerate Growth. A Global Media & Creative Agency, Automotive Brand & Retail Marketing and BPO Marketing Operations, Logistics and Supply Chain Executive with expertise across multiple verticals including Automotive, Financial Services, Retail and Food & Bev, all media channels and distribution models (B2C/B2B/DTC). Accomplished Brand Strategist who leads cross-functional teams to develop data & consumer insight driven strategies that provide a compelling and differentiated brand proposition that resonates with target audiences, informs product & CX strategy and a full-funnel marketing approach to measurably drive business KPIs.A creative problem solver with strong Operational and Financial Acumen including P&L Management, M&A and Board of Directors experience. Adept at forging C-Suite, Client, Stakeholder and Partner relationships and leading cross-functional teams to Supercharge Brands, Drive Revenue Growth, Fuel Digital Innovation. • Executive at Campaign's Global Media Agency Network of the Year, successfully led brand, marketing and CX transformation for Fortune 100 insurance & financial services client that ,contributed to record sales• Automotive Marketing Executive who spearheaded the launch of a new brand platform to re-vitalize U.S. brand perception, successfully launched 4 key products in 15 months and drive 17% YOY growth• General Manager at the fastest growing private BPO Marketing Operations & Logistics company with $100M P&L responsibility, providing end-to-end marketing supply chain solutions to Fortune 500 clients to significantly reduce cost, increase speed to market and improve CX • Executive on Leadership Team that scaled the BPO operation, led due diligence and sold the company to a leading Private Equity firm for $300M (9x EBITDA)• Senior Partner at largest global Advertising Agency network, led the successful launch of the #1 Selling Brand in the auto industry and founded a new $45M Brand Experience practice that forged strategic alliances with leading brands to breakthrough & attract new consumers •Business Development Leader who led the successful pitch and new client acquisition of leading brands including Rocket Mortgage, Enterprise Holdings, Shinola, Heineken and Molson.• Proven success in attracting/developing Talent, leading World-Class Teams and promoting an inclusive Culture • Board of Directors experience, Community Leader (Boy Scouts of America, Forgotten Harvest).
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PresidentMan MarketingChicago, Il, Us -
Evp, Managing PartnerUm Worldwide Apr 2017 - Jan 2024New York, Ny, Us•Executive management and Client lead on the Nationwide business, a Fortune 100 diversified insurance & financial services brand, directing a cross-functional team across all media channels and business units (B2C/B2B/DTC) to drive brand & business transformation and record sales•Head of new business development - UM Central region (successfully pitched and won the Rocket Mortgage, global Enterprise Holdings and Shinola accounts) -
Svp, Client Business PartnerUm Worldwide Oct 2014 - Apr 2017New York, Ny, Us•Executive management lead on Nationwide enterprise client partnership•Manage a cross-functional UM and Mediabrands team to drive results across all disciplines (Brand Strategy, Portfolio Planning, Investment, Performance Digital, E-Commerce, Programmatic, Social, Search/SEO, Research & Analytics, Decision Sciences and Consulting)
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Svp, General ManagerArchway Marketing Services Feb 2011 - Oct 2014Maple Grove, Minnesota, Us•Top Division executive at one of Inc. 500/5000 Fastest Growing Private Companies•Full P&L responsibility of North American operation with 600+ employees and 9 North American distribution centers, the Enterprise IT COE and Corporate Call Center•Successfully led integrated teams to provide end-to-end marketing supply chain solutions to Fortune 500 clients that reduced costs, increased speed to market and improved CX•Major clients included GM, JP Morgan Chase, Nestle, Taco Bell, Heineken, General Motors, Molson Coors, J&J, Nestle, American Eagle, Kohl's, L Brands, Lowe's•Streamlined and restructured the organization and union agreement to increase productivity, reduce costs and boost employee engagement •As part of management team, successfully engineered the sale of the company to a leading global private equity company -
Director Board Of DirectorsRespirtech Jun 2009 - Nov 2012Plymouth, Minnesota, UsElected to the board of RespirTech, an innovative, growing MedTech company that produces clinically effective, user friendly products that make a real difference in the lives of people with acute and chronic lung disease. As a board member, helped steer the brand and growth strategy that resulted in the company acquisition by Philips. -
Brand DirectorCarmichael Lynch Jan 2010 - Dec 2010Minneapolis, Mn, Us•Led strategic brand leadership, ,directed cross-functional collaboration, and spearheaded best-practices on the Subaru business, the fastest growing brand in the industry•Business Lead and Client Partner on the Subaru North American business -
General Manager - Director Of Marketing CommunicationsVolkswagen Of America, Inc Oct 2005 - Dec 2009Reston, Virginia, Us•Directed strategic development, management and implementation of all marketing communications initiatives in support of the Volkswagen brand, products and retail -Directed brand strategy, creative, product marketing, media planning/buying, digital/.com, auto show/events, retail dealer marketing-Led and managed new agency partnerships, Crispin Porter + Bogusky (Creative AOR), MediaCom (Media Planning/Buying) and COD (Hispanic)•Developed a dynamic marketing team that championed 4 successful launches in 15 months that exceeded marketing and sales objectives •Launched the award-winning, Jetta "Safe Happens" campaign, which converted nationwide publicity into and 17% increase in sales -
Senior Partner - Management Director & Group Media Planning DirectorJwt Jul 2001 - Oct 2005New York, Ny, Us•Established a Brand Experience practice focused on Entertainment, Sports, and Lifestyle Affinity marketing for Ford client designed to breakthrough traditional media to forge an emotional connection, increase brand relevance and generate incremental sales •Group became a successful $45 million operation in two years by creating brand entertainment, original content, strategic alliances and marketing partnerships with #1 brands in the sports, music, entertainment, outdoors, fashion and not-for-profit industries•Major initiatives significantly increased overall marketing effectiveness and ROI -
Senior Partner, Management SupervisorJwt Oct 1998 - Jul 2001New York, Ny, Us•Client business lead on the Ford Truck Account. Directed 100 person cross-functional team during a period of record sales, including the launch of the Next Gen F-150, the best-selling vehicle in the world, and the F-350 Super Duty.
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Partner, Strategic Brand Planning & Research Group - Ford Primary BrandJwt Oct 1996 - Oct 1998New York, Ny, Us
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Account ManagementJwt Oct 1993 - Oct 1996New York, Ny, Us
Kurt Schneider Skills
Kurt Schneider Education Details
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Walsh CollegeBusiness Administration And Management -
Michigan State UniversityAdvertising
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University Of MichiganPolitical Science
Frequently Asked Questions about Kurt Schneider
What company does Kurt Schneider work for?
Kurt Schneider works for Man Marketing
What is Kurt Schneider's role at the current company?
Kurt Schneider's current role is President.
What is Kurt Schneider's email address?
Kurt Schneider's email address is ku****@****mww.com
What is Kurt Schneider's direct phone number?
Kurt Schneider's direct phone number is +124855*****
What schools did Kurt Schneider attend?
Kurt Schneider attended Walsh College, Michigan State University, University Of Michigan.
What skills is Kurt Schneider known for?
Kurt Schneider has skills like Marketing, Marketing Communications, Brand Management, Integrated Marketing, Sales, Digital Marketing, Business Development, Interactive Marketing, Management, Creative Direction, Cross Functional Team Leadership, Business Strategy.
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