Oversaw all aspects of marketing for T-Mobile Center, from event-specific marketing to in-house marketing for key business areas of the facility. - Drove ticket sales for concerts, family events and sporting events. Included record-setting attendance for two-show comedy event, two major college basketball games and three family shows.- Created marketing plan for Premium team to drive sales for Founder’s Club relaunch of renovated club space. Founder’s Club had already reached 90 percent of yearly revenue goals by the end of February.- Drove ticket sales for several events by creating a holiday-themed social media giveaway. Tickets sales tracked higher during the campaign, while also driving significant increases in engagement and followers across all social channels.- Facilitated on-boarding of new marketing coordinator and created a plan for implementing the new position into the marketing team, which created significant additional time for current members of the marketing team to focus on larger projects.

Lead efforts to assist thousands of independent retailers with all aspects of their marketing and advertising. Key aspects include:- Leading the AWG Retail Marketing Network, AWG's omnichannel plan. This includes creating the RMN content calendar, working with perishable vendors to facilitate shopper marketing funding for promotions on AWG retailer channels, assisting in moving more retailers to use digital marketing spaces and overseeing subject matter experts in their involvement with the Retail Marketing Network.- Managing a team of five production artists who produce more than 10 million weekly grocery ads per week.- Manage client relations with retailers throughout the country to guide them on branding both outside of their locations and inside. This includes marketing plans and calendars, copywriting, media buying and account management.Accomplishments include:- Assisted in the launch of AWG's Shopper Engagement Platform, which is the in-house loyalty, digital coupons and data platform. Included working with retailers to educate on the need of the program, on-boarding, providing ongoing promotional ideas and more. - Editor of in-house AWG magazine Compete. Led the charge to develop a quarterly magazine aimed at AWG retailers to provide them with education and actionable steps to be able to compete with their grocery counterparts. - Develop and launch AWG's Retail Marketing Network. Included developing initial content calendar and specific content, working with subject matter experts to guide them in being part of the RMN, developing relationships and educating perishable vendors on what RMN is and why their participation is valuable and working with AWG retailers to be in more marketing spaces RMN touches.

Head of all social media efforts at award-winning advertising agency - tasked with nearly all aspects of providing social media to a variety of clients. As a small and nimble department, I was involved from initial set up of social media accounts, development of content strategy and voice, analysis and audits of markets, creation of content, client relations and reporting. Clients worked with included: North Kansas City Hospital, hilmor tools (Newell-Rubbermaid), Blue Cross/Blue Shield of Kansas City, Borden and Cache Valley Cheese and several animal pharmaceutical brands. Key accomplishments:- Developing a complete social media landscape for hilmor tools. As a new tool manufacturer in the HVAC industry, hilmor wanted to make a significant impact upon launch and was able to guide clients to establish trend-setting social media accounts that got immediate attention and recognition in the field. This also included social listening to message boards - sites used frequented by HVAC professionals and an environment where we could get immediate feedback on the product and marketing efforts.- Led North Kansas City Hospital to becoming the most engaged hospital Facebook page in the Kansas City area. This came from collaboration with the hospital's marketing staff to find out their goals and then developing a content strategy that focused on the real aspects of the hospital - everything from the best places to park to where to eat to motivation for those visiting sick loved ones at the hospital. This, along with strong traditional advertising efforts, helped continue to push the perception of North Kansas City Hospital as the top medical facility in the Northland.

Develop a wide range of social media content for Intouch clients, all of which are pharmaceutical companies. Platforms content developed for includes Twitter, Facebook, blog and YouTube. Work with social media team, account team and client to write strong content to drive community involvement and awareness on several campaigns. Worked with specific drug campaigns as well as across entire brand accounts.

Responsible all non-sales content on KCTV5.com. Made editorial decisions on story placement, layout of site, navigation, image, social media and beyond. Managed myself and news editor to produce stories, video and slideshows for the site. Worked with newsroom and station employees for stories, design and feel of site. Directed KCTV5.com through redesign. Routinely No. 2 television website in Kansas City for traffic. Pushed new media initiatives including incorporating iPhone video and mobile updates from reporters/photographers. Ran main KCTV5 Twitter and Facebook accounts and helped train newsroom employees in use of social networking. Appeared on daily segment as KCTV's "Web Guy" focusing on top trends or sites on the Web as well as pushing stories and pages on KCTV5.com. Served as a Web expert on several stories for interviews with on-air talent. Site earned KAB best TV website award. Site set record-setting traffic numbers in 2011, including a record number of page views in May.

Was lone reporter/layout editor for two separate newspapers - The Wednesday Sun and the Gardner/Spring Hill Sun. Responsible for the content and layout of both papers (approximately 16-20 pages weekly). In that capacity, wrote from 6-10 stories weekly on a variety of subjects, including government, politics, education, features, sports, music, entertainment and more. Also laid out all pages weekly. The Wednesday Sun covered a portion of Jackson County, Missouri and Kansas City and has a circulation of 35,000. Gardner is a 19,000-resident suburb in southern Johnson County , Kansas and had a circulation of 10,000.Responsible for implementing editorial portions of new Web site, designing Web strategies, starting social networking applications for papers and organizing all editorial Web activities.Served as member of marketing committee and contributed to numerous marketing efforts.Won third place in political writing from the Kansas Press Association for my article on tax increment financing. Kansas Wrestling Coaches Association Media of the Year award 2006-2007.

Open new accounts, originate consumer and real estate loans. Create marketing and public relations materials for the branch.

Report on a variety of community and high school sporting events. File stories on deadline for both the daily KC Star and the bi-weekly Neighborhood News section.

Provided real estate loans, facilitating process between lenders and clients from origination to closing of the loan. Worked with customer to ensure that they received the right loan for their needs. Generated leads through marketing materials and networking.

Covered a wide variety of subjects, printed in numerous publications, including The Kansas City Nursing News (KCNN), College Boulevard News (CBN), Johnson County Sun, and the Kansas City Jewish Chronicle. Wrote and managed the layout of feature articles, as well as marketing briefs ("advertorials") for each publication. Rallied interest for an internal company newsletter, and followed through by managing the creation and distribution of said newsletter.

Collected vital employment statistics for the Current Employment Study (CES). Recruited and enrolled businesses to participate in the study. Created and managed an office newsletter, for which I was honored by the company.

Covered a wide variety of high school sports for an award winning department within one of the largest newspapers in the country. Managed the collection and delivery of scores and general information from each day's activities. Researched and developed sources to find in-depth stories/features. Received honor for outstanding new journalist.

Collected and managed reader submissions for youth sports activities before promotion to write for the daily newspaper. Solely responsible for the layout of the youth sports section. Covered prep sports, researched and developed sources, and wrote numerous articles each week.