As an accomplished marketing and business strategy expert with global experience in B2C & B2B, agency & in-house, and across a variety of industries, I'm regularly brought in by CEOs and CMOs of customer-centric brands to enable revenue growth through strategic engagements.Kudare has selectively engaged in an advisory role with clients, delivering strategic solutions and insights that have propelled businesses to new heights. We have a proven track record of crafting market-defining strategies, streamlining project management, analyzing customer behaviors, facilitating change management, conducting in-depth market research studies, and developing actionable product strategies.Let's connect and see how Kudare can help 🚀

🎯 Product Marketing & Product Management Expertise- Launched a central market & customer insights department.- Developed customer-focused product positioning and messaging informed by market research.- Identified high-impact opportunities and developed GTM strategies in collaboration with product management and sales teams.💡 Customer Insights & Growth Strategies- Unlocked new growth opportunities within enterprise accounts by developing personas of Digital Transformation Leaders to guide tailored marketing and sales motions.- Enhanced buyer engagement with product add-ons & partnerships, increasing attachment rates and informing future development plans by leveraging market research and customer feedback.- Identified new product opportunities and refined product roadmap decisions, aligning offerings with evolving market demands through data-driven insights.🌐 Global Market & Industry Acumen- Provided strategic direction for product innovation and competitive assessments through an in-depth forecast of the global 3D Camera market.- Optimized resource allocation and marketing strategies across international markets by designing a Global Prioritization Framework.- Empowered executives with critical brand awareness metrics for decision-making, informed by analysis of market and brand health data across 7 countries.🤝 Cross-Functional Leadership & Collaboration- Established Matterport's inaugural market research team, leading the recruitment, onboarding, and guidance of 2 amazingly talented researchers.- Orchestrated impactful campaigns as the Head of Solutions Product Marketing, leading a team of 5 product marketers to unlock sales and growth through targeted industry-specific campaigns.- Collaborated with product management to shape a clear value proposition, enabling successful marketing campaigns and empowering sales teams for enhanced customer success.** impacted by Jul'23 layoffs **

📣 Product Feedback & Customer Behavior- Developed a deep understanding of fitness behaviors, membership value, and solicited valuable product and content feedback through an annual survey of 2.5k Peloton members.- Refined product offerings, planned priority programs, and continuously improved the Peloton experience through research-based insights.🤩 Strategic Brand Expertise- Informed shifts in brand positioning by spearheading a global brand tracking practice, equipping the marketing organization with valuable insights into Peloton's brand health and perceptions.- Contributed to the success of Peloton’s ad creative and its improvement in all relevant KPIs by conducting brand impact measurement and reporting for over $50m worth of media spend spanning across 8+ campaigns on linear TV, digital, and OTT.🌐 Global Consumer Research Experience- Successfully led the transition to a new global brand health tracking partner (from Dynata to YouGov), which included redesigning the questionnaire and optimization of the sampling methodology across 6 countries.- Informed adjustment of sales forecasts and directed a pivot into safety-related messaging post product recall, informed by primary research conducted across 5 countries.🚴‍♂️ Innovation & Growth Strategies- Guided Peloton’s GTM for the new “Peloton. Anyone. Anywhere” campaign through studies that helped understand the Peloton app’s path to purchase, as well as the impact of a return to gym-based workouts in a post-COVID environment.🤝 Cross-Functional Leadership:- Informed critical decisions across marketing and product management through innovative primary research methods.- Led recruitment, onboarding, and guidance of a team of 3 researchers, fostering a culture of curiosity, resourcefulness, impact, and career growth.** impacted by Feb’22 layoffs **

Led global brand health tracking for 17 craft & specialty beer brands across four continents. Authored industry reports, and implemented new segmentation methodology to impact brand positioning and communication strategies.Led a team of two research analysts based out of India. Managed workloads and resourcing.** impacted by Feb'21 layoffs **

Provided global leadership, consulting, and best practices in research & measurement across 21 offices, serving clients such as Google Chrome, Beats by Dre, Unilever, Disney, and more. Conducted research to inform brand strategies for global clients and actively contributed to new business pitches, leveraging insights and data-informed approaches to secure valuable partnerships. Managed Unilever's North American People Data Center (PDC), and contributed to the development of Target's Guest Central.Led teams of up to 13 research & measurement analysts, data scientists, and publishers. Managed workloads, resourcing, learning & development, career pathing, and recruitment.Clients included: Google Chrome, Beats by Dre, OnePlus, Indeed, Sephora, Clinique, Urban Decay, Unilever (portfolio), Marriott, ANA Airlines, Rolex, lululemon, ASICS, Cole Haan, Malala Fund, Disney, Adult Swim, New York Yankees, Chipotle, ABI (portfolio), Bushmills, Target.