Kurt Steigleder Email & Phone Number

North Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

* Completely reworked our marketing conversion rate analytics from client-side vendor script tags to a solely server-to-server setup* Individually created bespoke caching solutions for our marketing site leading to an estimated year-over-year revenue impact of over $500,000 due to SEO and performance improvements* Was a key contributor to in-app conversion rate optimization initiatives that saw conversions go from 7% to over 9% in our primary care booking flow* Acted as a frontend software architect, leading conversations around code quality, performance, and best practices* Built on top of Optimizely to create our internal AB testing framework, and acted as the subject matter expert for all things AB testing and rollouts across the organization * Solved problems around script and ad blockers interfering with test variant bucketing, ensuring feature flags worked as expected and accurate analytics were available to data and product teams* Led project to improve Core Web Vitals on our marketing pages, increasing the number of pages passing Google's Mobile Page Experience from 10% to 100%, and increasing our organic search CTR to our booking flow by over 15%* Spearheaded initiatives to implement microservices and develop best practices around project governance including monitoring, error handling, and deployment pipelines* Frequently collaborated with our infrastructure team to diagnose and solve infrastructure-related issues, including complexities around caching within the context of Kubernetes* Mentored junior developers and interns, documented complex application touchpoints, and created technical roadmaps

Vancouver, British Columbia, Canada

* Contributed to main patient-facing NextJS web application supporting top-of-funnel user acquisition efforts, compliance updates, enterprise features, and UX improvements* Validated headless CMS options and created tech demos in support of this to engage stakeholders and better inform decision makers* Worked closely with the marketing team to improve core web vitals on marketing websites, increase top-of-funnel conversion rate, and improve initial brand impressions* Empowered the marketing team by building out new features within WordPress including custom plugins for managing analytical tools, custom Gutenberg blocks for easier content management, and day-to-day responsibility for the organization's key marketing website

Canada

* Designed and built internal tools for supplementing our existing outdated content management system using React, NodeJS, and Puppeteer, significantly reducing time to conduct website maintenance tasks and improving system stability* Supported the design team by developing reusable ASP.NET UserControls in C# to reduce code duplication, improve development workflows, and reduce time to completion of new landing pages* Handled end-to-end design process of new landing pages, page redesigns, and new web components* Reduced dependency on jQuery and jQuery plugins by rebuilding site features with vanilla JavaScript

* Was solely responsible for project management, scoping, design, and development of an entirely new WordPress site with significant custom functionality to accommodate a growing organization with shifting needs* Developed key website features such as the ability to filter speakers by topic and location, custom WordPress Gutenberg blocks with React, and relational data models* Integrated new marketing technologies for analytics, conversion rate optimization, and A/B testing* A/B tested new design components and evaluated test results for statistical significance* Supported the marketing team with new brand assets, new website features, and supplementary email development* Advocated for git and version control best practices within an organization with limited developer resources* Took on additional print design tasks for promotional materials, information packages, and program certificates

Remote

* Handled requirement gathering process including client communication for new design efforts* Was responsible for end-to-end design process of client websites including development implementation* Built client websites on a variety of platforms including WordPress, Shopify, Webflow, and FoxyCart dependent on the needs of the specific client

Vancouver, Canada Area