My long history in advertising has convinced me of how valuable a brand is—and sadly, how rare it is to find a strong brand identity. I’ve seen it daily, in the Creative Briefs or Project Workplans I’ve been asked to work from. When two product managers in the same organization don’t align on what their brand stands for, how can the customer be expected to identify with it and embrace it?After a long creative relationship with MBM Marketing, I’ve aligned with my friend and colleague Maggi Beckstoffer to offer a unique organizational process. It ensures brand alignment and top-to-bottom organizational strength, reflecting Maggi’s career-long passion to help leaders succeed. You can learn more about how it works at mbmmarketing.com.We leave the logos, ads and web sites to others, but give them a firm organizational and brand foundation that makes future creative work more effective. And our clients reap the benefits of a universally-accepted brand identity that every employee can embrace going forward.