Kurt Svenson

Kurt Svenson Email and Phone Number

Global Marketing Director | GTM Expert | Commercial Management. Growth and Performance Marketing in SaaS. Board member. Calisthenics passionista! @ Quooker Skandinavien A/S
Copenhagen, DK
Kurt Svenson's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Kurt Svenson's Contact Details

Kurt Svenson personal email

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About Kurt Svenson

Marketing Executive and GoToMarket Growth Expert. Obsessed with building predictable and scalable GTM and Demand Generation engines. Strong management and decision-making skills used to navigate the ever-changing world of SaaS marketing. Whether a $1B+ Global SaaS leaders like Citrix, Ivanti, Zendesk, Optimizely or a Serie A/B funded SaaS Start-ups, I build teams, generate demand and leads, pipeline and revenue. I've also lead rebrand and new brand efforts at two software companies. Authored articles in numerous publications and industry blogs. Organised numerous hosted Conferences and sponsored tradeshows like Gitex, OMR, GartnerExpo, DMEXCO and more.Brings world class knowledge in Demand Generation, ABM and Enterprise Marketing. Operating beyond just the traditional marketing lens crafting integrated marketing strategies that fuels pipeline growth, boosting conversion rates and pipe acceleration and customer retention.Award winning ABM campaigns and Enterprise Marketing programs. Skilled in Growth Hacking for Start-ups. Curious and motivated and know how to get stuff done.

Kurt Svenson's Current Company Details
Quooker Skandinavien A/S

Quooker Skandinavien A/S

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Global Marketing Director | GTM Expert | Commercial Management. Growth and Performance Marketing in SaaS. Board member. Calisthenics passionista!
Copenhagen, DK
Kurt Svenson Work Experience Details
  • Quooker Skandinavien A/S
    Quooker Skandinavien A/S
    Copenhagen, Dk
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  • Quooker Skandinavien A/S
    Commercial Lead - Iceland
    Quooker Skandinavien A/S Oct 2024 - Present
    Rødovre, Dk
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  • Quooker Skandinavien A/S
    Member Of The Board Of Directors
    Quooker Skandinavien A/S Jan 2014 - Present
    Rødovre, Dk
    Business Strategy Planning. Marketing strategy, Financials and budgeting. Sales and distribution, Services operations. Logistics and IT operations. Risk management and Compliance.
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  • Quooker Skandinavien A/S
    Management Consultant
    Quooker Skandinavien A/S Apr 2022 - Jun 2022
    Rødovre, Dk
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  • Optimizely
    Director - Global Field Marketing
    Optimizely Feb 2023 - Aug 2024
    New York, New York, Us
    Industry leader within Digital Experience Platforms and CMS (+$400M ARR ´1H24).Leadership of Field Marketing teams in EMEA, North America, ANZ and Emerging Markets.Coaching, follow up and support of Snr. Marketing Managers and Directors. Regional Budget and Events Planning. Performance Forecasting. Hiring and individual growth planning.Launch of Optimizely One - Worlds first Marketing Operating system for Marketing organizations. Collaboration with global Brand, Product Marketing, Digital and campaigns teams to create effective integrated marketing campaigns for subregions and countries for selected product lines, and market segments/ICPs. Weekly/monthly Leadership performance meetings with CSO, CMO, MOPs team and regional Sales and Marketing leads for business performance tracking of field programs, digital marketing and email campaigns. Driving Installed base (Customer) and Growth (New business) field events, content syndication and digital advertising supporting opportunity creation and Sales Pipeline build across world wide territories. Developed Marketing ROI and Campaign conversion-rate Analysis framework. Implemented in EMEA, ANZ and Americas teams.Leading cross-functional business process changes and workflows improvements across corporate and regional sales and marketing departments using CMS and Content Marketing Planning tools. GoToMarket initiatives across regions with Optimizely Channel partners and Global Tech Alliances like Microsoft and Google. Delivered +80 Hosted, Sponsored Tradeshows like KodiConnetc, Forrester webinars, ContentSummits, Customer360 Symposiums, OMR, Gitex, DMEXCO, Mind The Product, ShopTalk, and various Hospitality events with regional sales activation and partner team engagement.
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  • Optimizely
    Director - Emea Field Marketing
    Optimizely Aug 2022 - Jan 2023
    New York, New York, Us
    Leading EMEA Field Marketing team for Europe and Middle. Regional Marketing Budget Planning. Lead generation and Pipeline Performance Forecasting. Key achievement:Established lacking EMEA team leadership. Motivated and ensured one Team approach across Customer Marketing, Field marketing and Corporate Marketing teams in region.Defined goals/OKRs, Quarterly follow up, and provided feedback for underperforming areas, and growth potentials. Organizing data/KPI's/Dashboard input to forecast performance trends and track progress. Tasks:Creating omni-channel marketing strategies aligned with sales priorities and growth plans. Regional Go-to-market planning, and alignment with Microsoft, Google and Partner Marketing Team for optimized campaign execution Improved project efficiency with strategic planning, resource allocation, and time management practices. Events Management: Delivered +40 Hosted, Sponsored Tradeshows and events like Experimentation Forums, OMR, Gitex, DMEXCO, ProdCon, Martech Summit, AntiCon Global, Gartner Marketing Summits and delivered +10 Executive CxO Roundtables and Hospitality events, with regional sales activation.EMEA Field Team delivered constantly above MQL and pipeline targets in 2022/23. +145% of MQL target and +110% of Sales pipeline. EMEA Best performing region in '22.
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  • Zendesk
    Marketing Director - Emea North
    Zendesk Jun 2020 - Feb 2022
    San Francisco, California, Us
    Heading up regional marketing for Nordic and Benelux regions at Global SaaS Helpdesk/ITSM Industry leader. Team Management of 4 FMMs and 3 BDRs/SDRs .Key achievement: Lead actions and regional team to become best performing within two quarters: Moving from 80% of target attainment to +100%, creating +15M ARR in pipeline. Initiated new ABM initiative using social selling. Became EMEA best practice.Tasks:Strategic Marketing planning and omni-channel plan execution across Benelux and Nordic.Event Management. Hosted and sponsored +30 Tradeshows and Industry events like .Integrated Marketing Campaigns. Performance Marketing planning - Digital Ads, SEO, Paid and Social Media campaigns.ABM targeting Enterprise accounts using predictive analysis, intent data and customer journey specific messaging. Social media and LinkedIn as primary channels in Digital Advertising.Streamlined internal processes to improve efficiency within marketing and MOPs.Nurture Email Campaigns and 1-1 Outreach using Marketo and Outreach, 6Sense predictive analysis. Improved lead generation using email marketing and data-driven analytics, digital campaigns with 3rd party vendors. Digital execution on SEM, paid search, paid listings and SEO Keyword strategy (long and short tail)Joint events with AWS and facebook in region to amplify brand reach and credibilityLead-flow optimization ensuring “no leads left behind” maximizing MQL ROI and pipeline working with operations, BDR and SDR teams.Regional PR coordination with PR agencies in countryMarketing budgets management using Allocadia and Excel.Bi-Weekly Pipeline Performance meetings with EMEA Sales Leadership team and Sales Ops. Delivered +USD40M ARR annually in Stage 2 pipeline within Enterprise and Mid Market.
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  • Copenhagen Business School
    Mentor - International Program - Msc. Graduates
    Copenhagen Business School Nov 2019 - May 2020
    Frederiksberg, Dk
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  • Ivanti
    Director, Marketing Emea North
    Ivanti Jan 2018 - May 2020
    South Jordan, Ut, Us
    Global Cybersecurity software company ($733M ARR) delivering ITSM, UEM Security solutions.Heading up Regional Marketing, Channel Marketing and Sales development in Nordic and Benelux.Key achievement:Established a regional full-service marketing organization for Benelux and Nordic. Nordic regional Channel strategy and partner development plan 2019-2020. Partner landscape analysis. Gab analysis. Revenue plan and distribution, channel recruitment and channel enablement plan.Tasks:Field Marketing and Digital Marketing Budget planning. Team Management. Distributor Marketing and Channel Co-op tracking. Channel development and education. Collaborating with distributors and VARs/MSPs and tech alliances in Netherlands, Belgian, Sweden, Norway, and Denmark. Quarterly Business planningDemand Generation: Email Marketing campaigns (prospecting and nurture), and Social selling via LinkedIn in-mails and Google Ads and LinkedIn, Facebook Ads targeting C-level, IT Pro's/Tech buyer and Developers audiences.Tradeshows sponsorships: Gartner Summits (London, and Munich), InfoSecurity and GITEX (Dubai). Developed webinar program series: MasterClass, Executive Perspective and Product Update programs targeting different ICP and audiences.ABM and Industry solutions program and campaigns targeting Healthcare, Education, Government building top 5 Benelux Account of USD 4.7M.Generated USD 28M in sales pipeline in 2018, implementing multi-channel demand gen strategy and program. Influenced in-funnel pipeline of USD 47M.
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  • Ivanti
    Director, Field Marketing Emea
    Ivanti Jun 2017 - Dec 2017
    South Jordan, Ut, Us
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  • Res Software
    Director, Emea Marketing
    Res Software Sep 2015 - Jun 2017
    Radnor, Pa, Us
    RES Software ($425 ARR) Acquired by Ivanti.Build up EMEA Marketing organization: Demand generation, campaign team, Digital Marketing (paid, SEO) PR and social media and events for Nordics, UKI, BNL, DACH, SE and MEA.Key achievements:Transitioned a diverse regional marketing organization focusing on Netherlands (and US) into a lean, successful EMEA marketing organization with centralized SoMe, digital, demandgen and marketing ops expertise supporting regional growth and channel strategy across EMEA.Lead Global and EMEA Tech Alliance engagement/GTMs with Nvidia, Autodesk, Citrix, TOPdesk, Nutanix, IBM and Microsoft.Multi-channel Demand Generationstrategy supporting DACH, Nordic, SE, UKI, Benelux and MEA creating sales pipeline of $61M in 2016 and $88M in 2017.Tasks:Centralizing Social, Digital, and Campaign/content centers of excellence.EMEA voice in R&D and DevOps councils. Cross team collaboration with Product Marketing, R&D and PMs and EMEA Sales for Product Dev roadmaps.Implemented multi-channel strategy supporting USD 61M in Sales pipeline 2016 and 88M in 2017.EMEA lead in Strategic alliances: Nvidia, Autodesk, Citrix, TOPdesk, Nutanix, IBM, and Microsoft. Coordinated initiatives with PM, PMM, Corporate Marketing/ Comms.Channel MDF and Distributor co-op budget management. Partner enablement strategyPlanned and delivered RES FOCUS 2016 Conference in Amsterdam with +650 attendees. Media engagement and sponsorship from Citrix, Nutanix, TOPdesk, IBM and Microsoft.
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  • Ps Communication
    Strategic Advisor - Marketing Programs And Nordic Enterprise Client Engagement
    Ps Communication Mar 2013 - Jul 2015
    København, Hovedstaden, Dk
    PS is the leading brand experience agency of the Nordic countries. We are also one of the largest independent communication agencies in the region. Our work is based on a simple commitment to effective and differentiating communication regardless of media – a philosophy rooted in our history of being independent and entrepreneurial, becoming early adaptors in breakthrough disciplines and techniques.Responsibility:Enterprise Client Account Management. Nordic coordination and support for international clients like Cisco, Citrix and IBM Software Group and distributors in Nordics. Go To Market strategy, Events management and end user and partner sales and campaigns for various software and SaaS services.
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  • Citrix
    Director, Channel Sales & Marketing - Nordic
    Citrix Aug 2012 - Dec 2012
    Fort Lauderdale, Fl, Us
    Channel development and driving pipeline build and sales through Citrix Partner Network both 1st tier (distributor) and 2nd tiers partner base (Solutions Advisors and System integrators). Managing the Nordic regional marketing field organization, brand positioning and operations.Country marketing planning quarterly and annually with multi-channel vehicles. Alignment with country sales revenue targets and EMEA sales priorities. Distributor and partner marketing. Alliance engagement. PREnsure sales initiatives and partner sales activities. reporting metrics and drive partner sales initiatives for SMB, Midmarket and Enterprise markets.
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  • Citrix
    Director, Business Development & Marketing - Nordic
    Citrix Mar 2007 - Dec 2012
    Fort Lauderdale, Fl, Us
    Building Citrix brand and market leadership position within Virtualization, Cloud and Enterprise mobility in Nordics. Managing the Nordic marketing and SDR/BDR team of 7 people. Coaching and day to day operations.Driving Product sales pipeline via Citrix Deamdn generation programs, events and Channel partners via integrated Marketing campaigns, email marketing and Digital programs. Executive Programs, Channel Marketing, Alliances and PR.Responsible for driving Citrix sales and marketing via VADs and channel in Nordics and tracking development in Citrix Advisor rewards (opportunity pipeline)Developing Nordic Marketing strategies and operational marketing plans for 4 major product categories (Desktop Virtualization, Networking, Unified Storefront, and emerging products.Managing Nordic Marketing budgets of USD 2M (field budget) and 4M via Distributor Co-op and local distributors (TechData, ArrowECS and Commaxx). Managing various 3rd party PR (Connexio, Iteo Consulting, Morsing PR, Text 100, Communique) DM agencies (Increase, Fellows, Gekko, Grey Direct, OneMarketing) and Digital media agencies (Guava, DWA) as well as Telemarketing agencies (Axession Finland and more)Strategic Marketing and GTM planning for both enterprise (top 300) as well as SMB/prosumer markets in Nordic. Demand generation – dialog and retention plans for +25.000 contacts in Nordic.Marketing and sales coordination and planning with local country eams in Sweden, Denmark, Norway and Finland.Handling Nordic SI (systems Integrator) engagement and planning in coordination with EMEA SI team (CSC, IBM, HP, Fujitsu). Channel innovation and development. Managing and coaching high performance sales development and marketing Team. EMEA Marketing and sales leadership coordination and WW corporate coordination and alignment.Citrix Press spokesperson.
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  • Citrix
    Senior Manager, Marketing, Nordic
    Citrix May 2000 - Feb 2007
    Fort Lauderdale, Fl, Us
    Marketing lead Nordic region. Responsible for PR, Marketing strategy and campaign planning, PR and channel marketing. Digital Ads and email marketing in Denmark, Sweden, Finland, Norway and Iceland.Alliance engagement with Microsoft, IBM, HP, Nokia in Nordic and EMEACampaign strategy and management. Events Management. Marketing coordination with 7 distributors in all countries. Manager for the nordic marketing team and responsible for Nordic marketing expense and distributor coop budget spend.
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Kurt Svenson Skills

Go To Market Strategy Cloud Computing Business Alliances Saas Enterprise Software Strategy Digital Marketing Channel Partners Partner Management Solution Selling Business Strategy Business Development Marketing Management Sales Process Multi Channel Marketing Strategic Alliances Lead Generation Channel Marketing Communications Product Marketing Marketing Strategy Management Crm Marketing Product Launch Channel Strategy International Sales Strategic Partnerships Virtualization Channel Partner Development Pipeline Development Demand Generation Account Management Sales Operations Key Account Management Software As A Service Corporate Branding Sales Enablement Sales Management Team Management Vdi Marketing Automation

Kurt Svenson Education Details

  • Copenhagen Business School
    Copenhagen Business School
    Int. Marketing. Economics And Business Administration

Frequently Asked Questions about Kurt Svenson

What company does Kurt Svenson work for?

Kurt Svenson works for Quooker Skandinavien A/s

What is Kurt Svenson's role at the current company?

Kurt Svenson's current role is Global Marketing Director | GTM Expert | Commercial Management. Growth and Performance Marketing in SaaS. Board member. Calisthenics passionista!.

What is Kurt Svenson's email address?

Kurt Svenson's email address is ku****@****rix.com

What is Kurt Svenson's direct phone number?

Kurt Svenson's direct phone number is +45227*****

What schools did Kurt Svenson attend?

Kurt Svenson attended Copenhagen Business School.

What are some of Kurt Svenson's interests?

Kurt Svenson has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Science And Technology.

What skills is Kurt Svenson known for?

Kurt Svenson has skills like Go To Market Strategy, Cloud Computing, Business Alliances, Saas, Enterprise Software, Strategy, Digital Marketing, Channel Partners, Partner Management, Solution Selling, Business Strategy, Business Development.

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