Kurt Werderman Email & Phone Number

Los Angeles, California, United States

• Manager of Media Operations (TV, Digital, and Podcast Media) for Ideal Living, a direct-to-consumer multichannel marketer that develops and markets innovative health and wellness products through such brands as AirDoctor, AquaTru, AromaTru, BeFlexible, Better Bladder, Miracle Blade, Grown American Superfood, Ideal Prostate, WalkFit, RotoRazer, Prosvent, Superthotics, and Paint Zoom.• TV, web, and podcast media response data attribution, English/Hispanic campaign performance analysis for partner ad agencies and Ideal Living internal buying team. • Operations management for ad agencies, in-house marketing teams, telemarketing data providers and dub houses.• On-going in-depth and ad hoc data analysis of numerous product campaigns for marketing, finance and senior management.

Los Angeles, California, United States

SKILLS:Market Research | Business Intelligence | Business, Marketing and Media Data Analytics | Target Consumer Segmentation | Competitive Analysis | Product and Brand Positioning | Consumer Journey Analysis | Creative Briefs | RFPs, Case Studies, Press Releases and POVs – Quality Writing and Editing | Advanced Excel, PowerPoint, Simmons, Kantar Media, and Tableau

Greater Los Angeles Area

• Provided research and analysis of consumer types, product categories and media trends (using Kantar, Simmons, Nielsen, Power BI, Excel pivot tables and formulas, general web research, and outside research firms) to inform campaign insights for Account, Creative and Media Teams. • Developed marketing recommendations for a broad range of clients and new business opportunities, providing insightful data-driven guidelines for creative briefs and media plans.• Worked with client, agency management, and cross-functional teams to identify actionable consumer insights to drive brand strategy, compelling creative and optimal campaign performance. Wrote case studies on all agency clients, showcasing agency success stories. • Wrote timely business intelligence POVs and in-depth whitepapers on key advertising and media topics. • SELECTED CLIENTS: 3M, Angie’s List, Black & Decker, Chewy.com, Children’s Hospital of Los Angeles, Credit One Bank, CreditRepair.com, Equifax Credit Reporting, Gerber Life Insurance, Hamilton Beach, HomeAdvisor, ItsJustLunch.com, J.G. Wentworth, Kreg Tool, Pella Windows and Doors, Penn Foster Online Career Colleges, thredUP.com, Varidesk, WellCare, Western Digital/SanDisk and Zulily.

Greater Los Angeles Area

• Worked with a team to create a Strategic Planning Department for the agency, developing it into an essential hub of strategic direction. • Managed research and planning projects, including creative briefs, competitor assessments, customer segmentation and targeting, product positioning, key messaging and offer builds for existing clients and new business pitches.• Worked with client, agency management, and cross-functional teams to identify consumer insights to drive brand strategy, resonating creative and optimal campaign performance. • SELECTED CLIENTS: Lifelock Identity Theft Protection, ICON Health and Fitness, Cancer Treatment Centers of America, Bosley Hair Replacement, Humane Society of the United States, Belviq Weight Management, St. Jude Children’s Hospital, USO, John Frieda Hair Care, The Hartford Life and Auto Insurance.

Greater Los Angeles Area

• Provided quantitative and qualitative media performance analytics for brand response advertising clients.• Created profiling reports and POVs on categories, companies, products and target consumer demos.• Provided writing and editing for new business pitches, Request-For-Proposal responses, agency and client websites.• SELECTED CLIENTS: Westwood Colleges, Cancer Treatment Centers of America, Liberty Medical, ChildFund International, Hair Club, TempurPedic.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor Of Fine Arts - Bfa, Musicology, Music Theory, And Piano Performance