Serve as a subject matter expert to partners, providing advanced information on the company’s offerings, promotions,and configurations.Build and maintain strong relationships with partners, including senior executives, to foster collaboration and alignbusiness goals.Lead and manage transactional business across B2B channels (PC/Print), engaging the SMB segment through channelpartners.Collaborate with partners to customize products and services to meet specific customer needs, tailoring solutions toclient requirements.Identify and recruit new partners that align with strategic objectives, integrating them into the sales ecosystem.Manage the sales funnel, transforming potential leads into joint sales activities with partners.Conduct training sessions to empower partners to effectively represent the organization and its latestproducts/services.Collaborate with internal sales teams to meet quotas and engage in transactional and relationship selling in compliancewith legal guidelines.Managed commercial transactional business through MOQ/Smart Buy and GeM platforms, focusing on the SMBsegment.Developed and maintained partner account plans to drive sales growth, engaging with key stakeholders at multipleorganizational levels.Provided training to partners on the latest industry trends, ensuring effective representation of the company’sproducts and services.Supported channel partners in meeting sales targets, overseeing the sales process from prospecting to closing.

Social media marketing: curation & creation of content, analysis & reporting, customer support managementMonitored discussions, responded in a timely fashion where appropriate (or ensures relevant responders were "nudged"torespond)Worked with social media specialists, membership, marketing, and other divisions to coordinate postings asappropriateacross the accounts other digital channelsEnhanced digital strategies & activationsAnalytics Used Google Analytics and other measurement tools to provide reports on metrics, and continually found waystoimprove on those metrics through testing & new initiativesMeasurable