• Oversaw Sales for Ahmedabad and South Gujarat, focusing on three key verticals: Home Loans (HL), Loan Against Property (LAP), and ASHA.• Handled major accounts such as Axis Mortgages and Personal Loans, ensuring strong partnerships and customer satisfaction.• Cultivated strong relationships with key accounts to drive repeat business and expand market share.• Actively engaged in business development activities to identify opportunities and secure new clients.• Drove substantial business growth from 18 Cr in FY 2016-17 to 94 Cr in FY 2022-23.• Ensured timely settlement of claims to maintain customer trust and satisfaction.• Led and managed a team of 15, focusing on recruiting the right talent for the right branches and respective stakeholders.• Launched Various Relationships across Gujarat, including NBFC & Banks.• Focused on the organization to drive organic & in-organic growth.• 45 % to 55% Percent improvement in Vectors during the journey.

Manager Sales –Group Business GujaratAxis Bank Relationship• Led the Ahmedabad Branch locations with a team of 4 Relationship Officers, responsible for promoting Group Business across the Gujarat region, particularly targeting corporate clients.• Drove new client acquisition while maintaining and nurturing existing Max Life Insurance (MLI) key accounts.• Generated business through both B2B and B2C models, ensuring a diversified and robust revenue stream.• Supported customers in processing claims for their employees, ensuring a smooth and efficient experience.• Oversaw a team of Advisors to generate new prospects and expand the business portfolio.

• Served as Product Head for the readymade steel category, overseeing the setup of the manufacturing plant, managing imports, and driving market penetration and brand positioning in the western region.• Product Head for Customized TMT Bars• Successfully managed the entire product lifecycle, from manufacturing to product launch and sales.• Oversaw the setup, operation, and optimization of manufacturing units and machinery.• Strategically positioned and marketed products, driving a strong market presence in the Western region• Developed and executed effective marketing strategies for TMT steel products, encompassing ATL and BTL channels.• Launched innovative, high-grade steel products to expand market penetration and increase profitability.• Addressed corrosion-related challenges and implemented solutions to improve product durability and performance.• Established a robust distribution network by appointing distributors and dealers in targeted regions.• Designed and implemented targeted sales promotions and incentives to drive product adoption, utilizing an annual Rs 5 Crore budget.• Managed a team of two members for digital marketing initiatives & Non-Digital Marketing.• Secured essential approvals from central government departments and leading consultants for brand and product grade.• Facilitated effective communication and collaboration with internal stakeholders to ensure alignment with external stakeholder requirements.• Managed key accounts, including UltraTech Business Solutions, L&T, Adani, Megha Engineering, Gamesa, Suzlon, and other prominent industry players.• Successfully positioned ET TMT Bars and other sub-brands as leading brands in Gujarat, overseeing effective brand management and marketing initiatives.• Managed turnkey contractors and project management consultants for product and grade approvals of ET TMT Bars.• Spearheaded the launch and marketing of ET C&B TMT Bars (Ready Made Steel) in Jan 2016.

• Led client acquisition and service delivery across the Gujarat region, identifying and targeting potential clients to meet sales targets.• Conducted competitor evaluations and developed effective marketing strategies to enhance brand visibility and market share.• Maintained regular communication with contractors and corporate clients to ensure smooth project execution and timely delivery.• Utilized data analysis to drive innovation and identify growth opportunities across categories and regions.• Expanded the market, managed accounts, and increased the customer base to generate revenue.• Developed UltraTech dealers in Gujarat as per the ET & UltraTech UBS MOU.• Led business development and key account management for ET TMT bars and ET C&B TMT bars.• Reported fortnightly to the Joint Managing Director, contributing to strategic planning and various initiatives to maintain Leadership in the product category.