- Analysed viral trend patterns on platform and created models to promote organic growth of audio and lens based ugc trends- Managed and promoted Branded Campaigns via creators for monetisation (Hashtag Challenges/Influencer Activity, Festival Campaigns)- Build content quality detection ML based classification models and scripted content clustering models (K-means) for User interest graph- Devised Demand-Supply Gap framework for Category/Language Growth and built content supply pipelines to fill gaps. Conducted A/B experiments for User Retention- Managed a 30 member team for Content Operations (Notification, Explore, Labelling, Creator Communication)- Created generative AI based videos on Moj- Led and grew performance ads for better CTR, CPI and revenue

Head Content - Created vernacular video content in 10 languages for different social-media platforms Sharechat & Glance. Conceptualised short video series for daily and weekly audience consumption.Head Production - Oversaw execution of multiple video productions including web-series, ads, short-film, campaign videos & short length videos.Head Data - Analysed video engagement data and drop-off rate for correlation with script, trends, visual and audio. Co-Directed Webseries Ixigo's Zindagi Express & Pratilipi's Midnight LilyWebsite - https://www.hpflive.com/

Analysed car dynamics data to differentiate Driver vs Passenger. Coded ML algorithms for better visualisation of Trip Trail on maps.