Thriving as a key member of the Brand Studio team, I spearheaded comprehensive campaign planning and execution across dynamic markets including Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam. Strategized branded content mapping with offered platforms for optimal display.Managed execution timelines, collaborating with internal teams and local partners.Oversaw high-volume campaign execution and assisted local managers.Acted as a key liaison for client escalations and reconciliation.Utilized Google Analytics, Facebook, and Instagram Insights for data-driven reporting.Ensured timely payment receipt through diligent payment tracking.Additionally, I spearheaded the Influencer program for Malaysia, Singapore, and the Philippines. In this capacity, I had the below KRAs- Selecting suitable influencers and facilitated onboarding, briefing and record keeping of agreements.Orchestrated influencer post collation and result reporting.Managed influencer payments and coordinated with finance team.Brands Worked On: Nestle, Fonterra, Danone, GSK, Sanofi, Unilever, Reckitt Benckiser, Procter and Gamble, PJ Masks

KRAs1. Campaign Management 2. Client Servicing 3. Media Procurement 4. Revenue Consumption and Management 5. Up Selling6. Team Management 7. Partner ManagementBrands Worked On: Airtel, Meta, PayU, Aditya Birla Health Insurance, Mahindra Finance, Airtel Payments Bank, MamaEarth, Thoughtworks, Ford, TomorrowMakers, HDFC Bank, Bharti Foundation, IndusInd Bank, MG MotorMedia Partners Worked With:Mashable, Times Of India, Indian Express, Hindustan Times, Financial Express, Livemint, The Quint, Indiatimes, MensXP, iDiva, Amar Ujala, Zee News, Aaj Tak, Cosmopolitan, Manorama, India Today, BGR, One India, Gizbot, Asianet, Dainik Jagran, Dainik Bhaskar, ABP News, Dailhyunt, Inshorts, Digit, Tamil Samayam, IGN, Loksatta, Lokmat, Gadgets Now, Economic Times, The Mobile Indian, The News Minute, ScoopWhoop

KRA1. Cultivate new business partnerships and grow existing accounts.2. Collaborate with all levels of client and agency decision-makers for project execution and deal closures. 3. Build personal credibility and manage customer relationships.4. Evaluate client needs and thereby work with internal resources to develop appropriate solutions to retain and grow accounts.5. Conceptualize innovative marketing solutions for advertisers to reach the target market.6. Manage campaign deliveries and efficient utilization of resources.7. Contribute to cultivating a success-oriented, cooperative, and diligent team culture.

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