Kushani Peeris Email & Phone Number

Cherrybrook, Nsw, Au

Sri Lanka

● 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Spearheaded overall brand strategy and management for Sri Lanka’s leading FMCG brand, Munchee, overseeing a team of 28 across ATL, BTL, digital, and design functions.● 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Increased sales by 42% by consolidating premium brands into one sub-segment within a year.● 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐡𝐚𝐫𝐞 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Drove a 6% volume growth in 2022/23, despite a market decline of 4.1%, by implementing innovative product and market strategies.● 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Led the re-launch of Tikiri Marie and introduced new communication strategies for Munchee Savoury Biscuits, driving significant market share gains.● 𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Led campaigns that earned the People’s Award for FMCG Brand of the Year, Youth Brand of the Year, and Innovative Brand of the Year (2022/23).

● 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed the company’s key business in the sanitary napkin category, leading strategy and overseeing the personal care portfolio.● 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Played a pivotal role in expanding the brand’s market presence and driving growth in the competitive FMCG personal care sector.● 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Directed cross-functional teams, ensuring successful execution of marketing strategies and product development across various channels.● 𝐍𝐞𝐰 𝐌𝐚𝐫𝐤𝐞𝐭 𝐕𝐞𝐧𝐭𝐮𝐫𝐞𝐬: Led entry into new markets, expanding product reach and increasing market share through targeted marketing efforts.● 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Drove product innovation and market positioning, leading to increased profitability and enhanced brand recognition.

Sri Lanka

● 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed two-thirds of the biscuit portfolio, including Little Lion, frozen food, and cereal categories, driving significant growth and market penetration.● 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Led Maliban’s expansion into Bangladesh, launching new products and establishing market presence.● 𝐑𝐞𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 & 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Directed the successful rebranding of Gold Marie and Milk Short Cake biscuits, contributing to sales growth and profitability.● 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Collaborated with internal teams and external stakeholders to execute business plans, achieving short- and long-term objectives.

Sri Lanka

● 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed Baby Cheramy, a Rs.5.3Bn flagship brand, ensuring market leadership in the baby care category.● 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Led new product development initiatives, including packaging innovation and product launches, achieving over 10% growth in 2016/17.● 𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed a Rs.325Mn marketing budget, delivering on revenue, market share, and profitability targets.

Sri Lanka

● 𝐑𝐞𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Led the Rs.150Mn re-launch of Clogard, including packaging and formulation changes, significantly boosting the brand’s market position.● 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed 360-degree marketing campaigns for Clogard, including media planning, product launches, and communication strategies.● 𝐍𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬: Successfully introduced Clogard Fresh Blast Gel and mouthwash products, expanding the oral care portfolio.

Sri Lanka

● 𝐁𝐫𝐚𝐧𝐝 𝐋𝐚𝐮𝐧𝐜𝐡: Managed the Rs.150Mn launch of Laugfs Lubricants, handling all branding and marketing activities.● 𝐒𝐚𝐥𝐞𝐬 𝐆𝐫𝐨𝐰𝐭𝐡: Implemented strategies to increase brand visibility and market penetration, achieving sales growth in a competitive market.

Sri Lanka

● 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐔𝐧𝐢𝐭 𝐎𝐯𝐞𝐫𝐬𝐢𝐠𝐡𝐭: Managed operations of SLIM Business School, increasing revenue by 21% year-on-year for two consecutive years.● 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Launched a new branch in Kandy, contributing to significant institutional growth.● 𝐋𝐞𝐜𝐭𝐮𝐫𝐞𝐫: Delivered lectures in marketing for the Preliminary Certificate in Marketing (PCM) and Postgraduate Diploma in Marketing programs.

Sri Lanka

● 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed large accounts including Marks & Spencer and GAP, coordinating between buyers and factories to ensure seamless production and delivery.● 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Maintained relationships with UK and US clients, including Victoria’s Secret and Express.

Sri Lanka

● 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Supported marketing campaigns and client servicing, coordinating promotional activities for major electronics brands.

Sri Lanka

● 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬: Handled client servicing tasks, assisting with advertising campaigns and account management for various clients.

Master Of Business Administration - Mba, Business Administration And Management, General

● Focus: Strategic Marketing, Business Management

Certified Professional Marketer, International Marketing

Postgraduate Diploma In Marketing, Marketing

● Specialization: Marketing Strategy, Branding

Diploma In Human Resource Management

● Focus: Human Resources, Leadership

Executive Management Program

● Member of the IIMB Alumni Network ● Focus: Leadership, Strategic Decision-Making